A bit of “housekeeping” The Greater IBM Connection You must join both the AUDIO and WEB CONFERENCE as indicated below. And if you haven’t already –you.

A bit of “housekeeping”

The Greater IBM Connection

• You must join both the AUDIO and WEB CONFERENCE as indicated below. And if you haven’t already –you won’t hear us!

• Out of courtesy to your fellow attendants and for the follow up survey, please log in with your FIRST & LAST name when attending events.

• Please press *1 to put your phone on mute – press *1 again to end mute and ask questions.

• For questions, raise your hand on the upper right corner of the Web conference window.

• For the Q&A- the Operator will open all phone lines.

• Today’s session will be recorded, so Greater IBMers who miss it can experience it as a replay.

WE’RE ABOUT TO RECORD

The Greater IBM Connection

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Welcome! With you today…

The Greater IBM Connection

GREATER CAREERS Series

• Your Greater IBM Host: FLOR ESTEVEZ The Greater IMB Connection Operations Manager & Producer

• The Greater Careers Guest Expert: BERNADETTE MARTIN

PAULA PATINELLA is currently part of the IBM Human Resources Center for Learning and Development, managing Capability Centers that focus on critical capabilities and behaviors essential to career growth in IBM.

BERNADETTE MARTIN is a Personal Brand Strategist and founder of Visibility Branding, and also author of “Storytelling about Your Brand Online & Offline”. Bernadette excels at expertly fusing personal branding and storytelling to help clients strengthen their brand in a compelling way to their target. She joins us from Paris, France today.

What we will talk about today• Impact of Storytelling

• What is a Brand

• The “Brand Called You”

• Online & Offline Storytelling

• LinkedIn

• Q&A

• Makeovers

• Q & A

How Brands Use Storytelling

What is a Brand?

A BRAND (product, place, company, service, association, person) is an intangible image (or perception) created by a UNIQUE bundle (or accumulation) of Emotional, Rational and Sensory Experiences (or touch points)

.......and Stories

What is a Brand?

What is Personal Branding?

The process of identifying, clarifying and communicating

what makes you UNIQUE

The Three C's of a Strong Brand Clarity, Consistency and Constancy

?

Storytelling Offline

Storytelling Online

If you don’t show up in Google, you don’t exist.

What is your Google Quotient?

Digitally Disastrous

Digitally Distinct

DigitallyDabbling

DigitallyDissed

LinkedIn: Your Window to the World

The LinkedIn Profile

Development of Content

• Experience

• Credentials

• Leadership Skills

• Emotional (EQ) Intelligence Skills

• Interests

• Call To Action

• Direction

• Languages

• Personal Social Responsibility

• Passions

The Makeover Process1) Google Quotient2) LinkedIn Location3) LinkedIn Assessment4) Inventory (Resume/CV/References/Assessments)

5) Personal Brand Audit (Tool)6) Interview: Discover Target, Call To Action7) Accomplishment Stories (Tool)8) Pen-to-Paper: Drafts

Assessment Scale of 1 to 5

• Heading

• Photo

• Summary (structure/flow/grammar/content)

• Experience

• Number of Connections

• Recommendations

• Use of Applications/Features

Accomplishment Stories (Visibility Branding Storytelling Tool)

• Short Title

• Three Key Words

• Situation

• Challenge

• Actions

• Results

• Testimonials

It's Story Time!!!!

Our Makeover Subjects - Before

Molly Evans Joseph Katucki

Christine Cluzel

Paula Patinella

The Brand Molly Evans

Before After

The Brand Joseph Katucki

Before After

The Brand Paula Patinella

Before After

After

Thank you all!

Action Items

• Google Quotient

• LinkedIn Profile

• Take Inventory

• Write it down

• Biography Buddy

Summary

• Impact of Storytelling

• The “Brand Called You”

• LinkedIn

• Content Development

• Makeovers

A Special Offer Just for Greater IBM

SPECIAL OFFER Complimentary assessment of your LI profile and discounted

“makeover” package

[email protected]

Q&A- it’s your turn

Ask Bernadette your question

THANK YOU FOR JOINING US!

The Greater IBM Connection

To contact the speaker:

Bernadette [email protected]

Invite a friend: www.greateribm.com

Replay Podcast will be available, soon after the Webinar at:

Events section of www.greateribm.com

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