7/30/2019 7 Power Keys to Nursing Education Administration
1/23
7 POWER KEYS TO NURSING
EDUCATION ADMINISTRATION
AND MANAGEMENT
7/30/2019 7 Power Keys to Nursing Education Administration
2/23
POWER KEY NO. 1
Have a food grasp of:
A. The Presence and Structures of the
educational system; and
B. The importance of Developing and Effecting a
Comprehensive Development Plan (including
an effective COMMUNICATION PLAN)
7/30/2019 7 Power Keys to Nursing Education Administration
3/23
POWER KEY NO. 2
Be clear of the VISION-MISSION and
OBJECTIVES of the Institution (and
communicate this well to all stakeholders)
7/30/2019 7 Power Keys to Nursing Education Administration
4/23
POWER KEY NO. 3
Be sure to put in place an efficient
organizational structure (and communicate
this well primarily to internal customers)
7/30/2019 7 Power Keys to Nursing Education Administration
5/23
POWER KEY NO. 4
Complement the required physical facilities
to achieve educational goals and objectives
(and communicate the need to higher
administration)
7/30/2019 7 Power Keys to Nursing Education Administration
6/23
POWER KEY NO. 5
Institute measures towards academic
excellence (and communicate well these
measures to all stakeholders)
7/30/2019 7 Power Keys to Nursing Education Administration
7/23
POWER KEY NO. 6
Provide sound financialjudgement
7/30/2019 7 Power Keys to Nursing Education Administration
8/23
POWER KEY NO. 7
Implement the School Development Plan and
communicate well to your publics.
7/30/2019 7 Power Keys to Nursing Education Administration
9/23
The Presence Structures of the Educational System
A. CHED Memorandum Order No. 14, series of 2009 (Policies and
Standards for Bachelor of science in Nursing (BSN) Program) with
special emphasis on the CORE VALUES OF PHILIPPINE NURSING
(Art. 1), Program Specification (Art. III), COMPETENCY STANDARDS
(Art IV, Section 5)
and
INTEGRATE ACTIVELY (not passively)
All the succeeding provisions of the CMO
B. And Other related CMOs for Higher Program of Studies
(MAN/MSN/PhD/EdD; Doctoral Studies in Nursing, etc.)
7/30/2019 7 Power Keys to Nursing Education Administration
10/23
B. The Importance of Developing and effecting
a Comprehensive Development Plan
(including an effective COMMUNICATION
PLAN).
What goes into these?
7/30/2019 7 Power Keys to Nursing Education Administration
11/23
CURRENT NURSING SITUATION
State of the Industry
Market for NURSING
Demand and Supply Situation
Regulatory Environment
Assessment Using the 5 Ps
AND THESE NEEDS TO BE REVIEWED
EVERY SO OFTEN FOR OUR GUIDANCE!
7/30/2019 7 Power Keys to Nursing Education Administration
12/23
LET US NOW TRY ADDRESSING
SOME COMMUNICATION
CONCERNS THREADED
THROUGH THE DIFFERENT
POWER KEYS
7/30/2019 7 Power Keys to Nursing Education Administration
13/23
STRATEGIC QUESTIONS
How can the 5 Ps support our Communication
System objectives?
7/30/2019 7 Power Keys to Nursing Education Administration
14/23
Product Strategy Differentiate what Nursing education offers from other
Education Programs Create an image of quality and affordability
Use appropriate packaging
Communicate to target market
Address the tendency to seek only your institutions
branding schemes and neglecting the brand of our profession
for our country as a whole.
Create an institutional brand or image but emphasize a
transcedent brand or image of PHILIPPINE NURSING that
is superior but complemented to by institutional system
and keep emphasizaing this to the higher administration.
7/30/2019 7 Power Keys to Nursing Education Administration
15/23
Product Strategy Continuous skills upgrading for our faculty and
personnel (CQI) Standardized training (from PNEA to all Nursing
College Administration)
Standard Operating Procedures (from PNEA to all
Nursing College Administration)
Consistent delivery and promotion of quality nursingeducation as our unified competitive advantage.
The use of bundling schemes to address product mixdilemma (Institutional communication schemes)
7/30/2019 7 Power Keys to Nursing Education Administration
16/23
Price Strategy
Conduct price review to assess competitiveness.
Establish pricing policies and guidelines on a
network-wide and regional basis
Train individuals involved in pricing decisions.
Effective step-up (convince higher management )
and step-down (sell to both internal and externalcustomers) communication schemes
7/30/2019 7 Power Keys to Nursing Education Administration
17/23
Place Strategy
Implementation of location and site selection
criteria, with due consideration to
Image
positioning
7/30/2019 7 Power Keys to Nursing Education Administration
18/23
Programs, Promos, and
Communication Strategy
Programs and promotions
Focus on client (personnel and students)
Retention and promotion for students
Retention, promotion, and expansion for faculty
Address product and client mix objectives
Stimulate patronage of slow-moving products (low performing
products capture and guidance schemes)
Address educational level program performance, expansion, andmarket/area/RLE penetration.
7/30/2019 7 Power Keys to Nursing Education Administration
19/23
Programs, Promos, and
Communication Strategy
Marketing Communications
Increase faculty and student awareness of local,national, regional, global trends and professionsscenarios
Create and project positive image in the community
Increase advertising reach
Infrom the taget market
Educate and reduce fear Communicate the product proposition
Encourage trial
7/30/2019 7 Power Keys to Nursing Education Administration
20/23
Programs, Promos, and
Communication Strategy
Marketing Communications
Establish and reinforce the Institutional brand BUT
adhering ti NATIONAL BRAND The best for
Filipinos but the choice of the world.
Build brand performance.
Create cooperative and support activities with
other corporate entities (education-servicepartnerships)
7/30/2019 7 Power Keys to Nursing Education Administration
21/23
People Strategy
Project a professional image of service providers
among personnel, especially faculty members.
Uplift and motivate
Enhance pride and sense of belonging
Improve skills
Create career path opportunities (adhere to thenationalization of the Nursing Career Progression
Program (BoN Resolution No. 22 Series of 2009)
7/30/2019 7 Power Keys to Nursing Education Administration
22/23
7/30/2019 7 Power Keys to Nursing Education Administration
23/23