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The Future of Account Opening
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Seven Sins You Commit Online — But Would Never in the Branch
Laurie McLachlan
VP of Marketing
Bottomline Technologies
Michelle Brown
Director of Marketing
ZAG Interactive
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Featu
res
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INACCESSABILITY
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COMPLEXITY
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Source:
Change Sciences
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ABSENCE
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DIFFICULTY
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BAIT & SWITCH
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REPETITION
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NEGLECT
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Leaving an interested prospect in
the middle of a conversation
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Questions and Free Resources
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