5 CANNONS OF RHETORIC Spencer Field Fall 2014
INVENTION =BRAIN STORMING
WHAT MEANS OF PERSUASION?
CONTENT
ARRANGEMENT =
MAXIMUM IMPACT
ORGANIZATION
LOGICAL ORDER
CUTS
STYLE = STYLE
WORD CHOICE
LOGOS, PATHOS, ETHOS
AUDIENCE JUDGMENT
MEMORY = MEMORIZING
WORDS
DELIVERY =
PEG-LIST
WORDS, MOTIONS, EXPRESSION
PRACTICE
REWIND AND REVIEW
