Karan Shah Van Tran Sanchita Dhara Ramkumar Ganesan Kaushik Mandy Yao Ma
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Karan ShahVan Tran
Sanchita DharaRamkumar Ganesan
Kaushik MandyYao Ma
Agenda
Australian Coffee Culture
Michel’s and Gloria Jean’s
Managerial Problem
Recommendation
Australian Coffee Culture
More than one in four visit cafes 4-7 times per week.
“It is part of the social fabric, you meet for coffee, not meet and have coffee.”
3 out of 5 visit a café at least once a week.
Highly established Coffee culture primarily due to English and Irish origins.
Australian Origin American Origin/ CurrentlyAustralia owned
Primarily located in Down Under
Presence In various countries
340 Cafes in Australia 480 Cafes in Australia
Product/ Services
Customized Coffee beverages
Cakes & Confectionaries
Birthday Parties
Fast & Efficient Services
Price
Priced Competitively to attract customers from all
demographics.
Promotion
Showcasing the coffee shop experience
Presents itself as a place to host parties.
Place
Perfect ambience for relaxation.
Franchisee model used but with highly trained
baristas.
Michel’s Espresso has been awarded the best coffee by customers.
Unique coffee shop experience with aroma and service
In-house trained Baristas who understand customer’s choice
Epic Cakes – To celebrate birthdays
Product/ Services
Standardized Coffee beverages
Coffee Often perceived to
be slightly bitter
Price
Slightly higher than other coffee shops in Australia
Promotion
Few campaigns or ads
“One sip at a Time“Focused more on the coffee
and not the shop experience
Place
A welcoming and a warmcoffee house environmentfor the customers to takesome time out.
What keeps the managers of Gloria Jean’s awake
Managerial Problems
Stagnant growth
Retreat of
Starbuck
Expand to food
business
Problems with Gloria Jean’s
Inconsistency in coffee making
Failure to understand theAussie Palate
Service
COO effect Brand
Stagnant Growth
Customer Survey
Repositioning strategy
Product:
Coffee: less bitter, more customized, better coffee beans.
Integrate food menu
Service: Decrease delivery time, increase customer incentives
Repositioning strategy
Promotion:
Improve Brand Image by using the CAB(Cognition, Affect, Behavior) of branding.
To re-establish the company as an Australian icon.
Using Sports as a medium to promote our product
Improving the experience of coffee drinking.
Any Questions .. Mates .. ???
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