2007 Tourism Update2007 Tourism Updateonon
Alabama’s Gulf CoastAlabama’s Gulf Coast
Presented by:
Herbert J. Malone, Jr.
Alabama Gulf Coast CVB
4.4 Million Annual visitors
$1.96 Billion Travel-related expenditures
39,333 Travel-related jobs
$819 Million Travel-related wages
2006 Baldwin County 2006 Baldwin County Tourism FactsTourism Facts
Source: Alabama Bureau of Tourism & Travel
2006 Alabama Lodging Revenue2006 Alabama Lodging Revenue$999 million
Montgomery$63 M
6%
Mobile$85 M
9%
Madison$75 M
8%Jefferson$191 M
19%
Baldwin$242 M
24%
Source: Economic Impact of Alabama Travel Industry 2006Source: Economic Impact of Alabama Travel Industry 2006
BaldwinGulf Shores
Orange Beach
Escambia
Pensacola
Pensacola Beach
Perdido
Key
Santa RosaNavarre
Okaloosa
Ft. Walton
Destin
WaltonSandestin
Seaside
Grayton Beach
Bay Panama City
$146 M24.3%
$67 M11.2% $14.2
M2.4%
$112 M18.7%
$143 M
23.8%$118 M19.7%
2007 Lodging Rentals & Market 2007 Lodging Rentals & Market ShareShare
(ytd thru June, 2007)(ytd thru June, 2007)2006– 2007 ∆ 14%
833
-118
113
-484
-181
-34
476
0
1282
84
779
161
866
-600-400
-2000
200
400600800
100012001400
'02 '03 '04 '05 '06 '07 '08
Condos
Hotels
Alabama’s Gulf Coast Alabama’s Gulf Coast Accommodations InventoryAccommodations Inventory
New
Un
its
14,805Current ’09
16,607 Total
Copenhagen, Denmark 16,000
Sydney, Australia 15,617
Palm Beach County, FL 14,833
Alabama Gulf Coast Alabama Gulf Coast 14,80514,805
Charleston, SC 13,366
Daytona Beach, FL 13,200
City Size by Transient City Size by Transient Lodging UnitsLodging Units
2004 2007
$114.9M $125.2M ∆ 9%
Lodging RentalsLodging Rentals(ytd thru June, 2007)(ytd thru June, 2007)
2004 2007
GS/OB $258.4M $367.8M
Foley $316.8M $365.8M
$575.2M $733.6M ∆ 27.5%
Retail SalesRetail Sales(ytd thru June, 2007)(ytd thru June, 2007)
Pre Ivan
12 Hotels 67,105 sq. ft.
Current
6 Hotels 42,709 sq. ft
Gulf Shores/Orange BeachGulf Shores/Orange BeachMeeting SpaceMeeting Space
36% Loss
Dolphin Classic Softball TournamentDolphin Invitational Softball Tournament
Gulf Coast Baseball ClassicSoutheastern Junior Golf
Orange Beach Invitational SoftballSpring Beach Blast Tournament
AHSAA 4-5-6A Track Championship Alabama Coastal Triathlon presented by Sacred Heart Health
System Southern Turf Nurseries Cornelius Bennett Celebrity Golf
TournamentAC Celebrity Weekend
Redfish Nation All Star Event Wal-Mart FLW Kingfish ChampionshipWal-Mart FLW Redfish Championship
Thunder on the GulfSEC Women's Soccer Championship
BMW STA Combo Doubles TournamentNCAA Div. II Women’s and Men’s Soccer Championships
2007 EVENTS
Sporting Events Generate Room Nights
Thunder on the Gulf---6,000 room nightsSpring Softball and Baseball Tournaments-6,000 Room Nights
Tennis Tournament—600 Room NightsFLW Fishing Tournaments—420 Room Nights
High School Track Championship—1,000 room nightsCornelius Bennett Charity Golf Tournament—420 room nights
AL Coastal Triathlon—150 room nightsNCAA Men’s and Women’s Soccer Championship—600 room nights
First Annual Alabama Coastal Triathlon
2007 Oh Boy! Oberto Redfish Cup All Star Mid-Season BashEvent will be televised on ESPN2 this fall.
2007 FLW KINGFISH ChampionshipEvent will be televised on Fox Sports Network on Sunday, 12/9/07.
2007 FLW REDFISH ChampionshipEvent will be televised on Fox Sports Network on Sunday, 12/23/07.
Media Attention
Find up-to-date info at:
www.agccvb.org