2007 Tourism Update on Alabama’s Gulf Coast Presented by: Herbert J. Malone, Jr. Alabama Gulf Coast CVB.

2007 Tourism Update2007 Tourism Updateonon

Alabama’s Gulf CoastAlabama’s Gulf Coast

Presented by:

Herbert J. Malone, Jr.

Alabama Gulf Coast CVB

4.4 Million Annual visitors

$1.96 Billion Travel-related expenditures

39,333 Travel-related jobs

$819 Million Travel-related wages

2006 Baldwin County 2006 Baldwin County Tourism FactsTourism Facts

Source: Alabama Bureau of Tourism & Travel

2006 Alabama Lodging Revenue2006 Alabama Lodging Revenue$999 million

Montgomery$63 M

6%

Mobile$85 M

9%

Madison$75 M

8%Jefferson$191 M

19%

Baldwin$242 M

24%

Source: Economic Impact of Alabama Travel Industry 2006Source: Economic Impact of Alabama Travel Industry 2006

BaldwinGulf Shores

Orange Beach

Escambia

Pensacola

Pensacola Beach

Perdido

Key

Santa RosaNavarre

Okaloosa

Ft. Walton

Destin

WaltonSandestin

Seaside

Grayton Beach

Bay Panama City

$146 M24.3%

$67 M11.2% $14.2

M2.4%

$112 M18.7%

$143 M

23.8%$118 M19.7%

2007 Lodging Rentals & Market 2007 Lodging Rentals & Market ShareShare

(ytd thru June, 2007)(ytd thru June, 2007)2006– 2007 ∆ 14%

833

-118

113

-484

-181

-34

476

0

1282

84

779

161

866

-600-400

-2000

200

400600800

100012001400

'02 '03 '04 '05 '06 '07 '08

Condos

Hotels

Alabama’s Gulf Coast Alabama’s Gulf Coast Accommodations InventoryAccommodations Inventory

New

Un

its

14,805Current ’09

16,607 Total

Copenhagen, Denmark 16,000

Sydney, Australia 15,617

Palm Beach County, FL 14,833

Alabama Gulf Coast Alabama Gulf Coast 14,80514,805

Charleston, SC 13,366

Daytona Beach, FL 13,200

City Size by Transient City Size by Transient Lodging UnitsLodging Units

2004 2007

$114.9M $125.2M ∆ 9%

Lodging RentalsLodging Rentals(ytd thru June, 2007)(ytd thru June, 2007)

2004 2007

GS/OB $258.4M $367.8M

Foley $316.8M $365.8M

$575.2M $733.6M ∆ 27.5%

Retail SalesRetail Sales(ytd thru June, 2007)(ytd thru June, 2007)

Pre Ivan

12 Hotels 67,105 sq. ft.

Current

6 Hotels 42,709 sq. ft

Gulf Shores/Orange BeachGulf Shores/Orange BeachMeeting SpaceMeeting Space

36% Loss

Dolphin Classic Softball TournamentDolphin Invitational Softball Tournament

Gulf Coast Baseball ClassicSoutheastern Junior Golf

Orange Beach Invitational SoftballSpring Beach Blast Tournament

AHSAA 4-5-6A Track Championship Alabama Coastal Triathlon presented by Sacred Heart Health

System Southern Turf Nurseries Cornelius Bennett Celebrity Golf

TournamentAC Celebrity Weekend

Redfish Nation All Star Event Wal-Mart FLW Kingfish ChampionshipWal-Mart FLW Redfish Championship

Thunder on the GulfSEC Women's Soccer Championship

BMW STA Combo Doubles TournamentNCAA Div. II Women’s and Men’s Soccer Championships

2007 EVENTS

Sporting Events Generate Room Nights

Thunder on the Gulf---6,000 room nightsSpring Softball and Baseball Tournaments-6,000 Room Nights

Tennis Tournament—600 Room NightsFLW Fishing Tournaments—420 Room Nights

High School Track Championship—1,000 room nightsCornelius Bennett Charity Golf Tournament—420 room nights

AL Coastal Triathlon—150 room nightsNCAA Men’s and Women’s Soccer Championship—600 room nights

First Annual Alabama Coastal Triathlon

2007 Oh Boy! Oberto Redfish Cup All Star Mid-Season BashEvent will be televised on ESPN2 this fall.

2007 FLW KINGFISH ChampionshipEvent will be televised on Fox Sports Network on Sunday, 12/9/07.

2007 FLW REDFISH ChampionshipEvent will be televised on Fox Sports Network on Sunday, 12/23/07.

Media Attention

Find up-to-date info at:

www.agccvb.org