100 Stats About Social Media Around the World

Stats About Social Media Around the World

100

Social media is a worldwide phenomenon. People around the globe are increasingly connected to the internet, their mobile devices, and their social networks of choice.

Here, we share stats about the unique social media landscapes in 18 countries:

Asia-Pacific •  Australia

•  New Zealand

•  China

•  India

Europe •  Germany

•  UK

•  France

•  Denmark

•  Finland

•  Norway

•  Sweden

•  Japan

•  Singapore

•  Philippines

•  Malaysia

The Americas •  USA

•  Canada

•  Brazil

Global Stats

28% of the global population is on social media.

wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/

Total global population: 7.18 billion Active social media users: 2.03 billion

22% of people on the planet use social media on a mobile device.

http://wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/

Facebook is the #1 social network globally, with 1.3 billion monthly active users.


1  Facebook 2  QQ 3  Qzone 4  WhatsApp 5  WeChat 6  Google+ 7  LinkedIn 8  Twitter 9  Tumblr 10  Tencent Weibo

Social Platforms with the Most Global Users

QQ is the world’s #2 social platform.

What’s QQ? It’s an instant messaging service that’s most popular in China.


Because the Chinese government blocks Facebook and Twitter, China’s social landscape is especially unique.

Qzone is the world’s #3 social platform.


What’s Qzone? It’s a social networking site most popular in China. It allows users to write blogs, keep diaries, send photos, listen to music, and watch videos—similar to MySpace.

WhatsApp is the world’s #4 social platform.


WhatsApp was acquired by Facebook in February 2014.

What’s WhatsApp? It’s an instant messaging service that’s popular with smartphone users around the world.

WeChat is the world’s #5 social platform.


What’s WeChat? It’s a mobile text and voice messaging communication service most popular in China, but gaining popularity globally.

Tencent Weibo is the world’s #10 social platform.


“Weibo” means “microblog” in Chinese.

What’s Tencent Weibo? It’s a Chinese microblogging service.

Half of the planet now owns a mobile phone.


Total global population: 7.18 billion Active mobile users: 3.61 billion (50% penetration)

77% of all social networking users are now accessing social networks via mobile devices.


The Americas Social Media Stats

USA

wearesocial.net/blog/2014/06/social-digital-mobile-americas/

Total population:

318,892,000

Total internet users: 279,834,000

Active social media users: 180,000,000


USA

2 hours 3 minutes Average time that social media users spend each day using social media

USA

Top Social Networks by Percent of Internet Users Who Accessed in the Past Month

Facebook (53%)

Twitter (21%)

Pinterest (16%)

Google+ (15%)

Instagram (12%)



USA

Top Social Networks by Percent of Internet Users Who Own an Account

Facebook (82%)

Google+ (46%)

Twitter (44%)

Pinterest (33%)

Instagram (24%)


USA

46% of the total population uses social media apps

Canada


Total population: 34,835,000

Total internet users:

33,000,000



Canada

1 hour 55 minutes Average time that social media users spend each day using social media


Facebook (54%)

Twitter (21%)

Google+ (15%)

Pinterest (13%)

LinkedIn (11%)


Canada



Facebook (84%)

Google+ (49%)

Twitter (45%)

LinkedIn (31%)

Pinterest (28%)

Canada



Canada

Brazil


Total population:

202,657,000




Brazil



Facebook (51%)

Google+ (24%)

Twitter (19%)

Instagram (14%)

LinkedIn (11%)


Brazil


Facebook (92%)

Google+ (78%)

Twitter (59%)

LinkedIn (41%)

Instagram (36%)


Brazil



Brazil

Europe Social Media Stats

Germany

wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/



68,296,919

Active Facebook users:

28,000,000

64% social media penetration as a percentage of the total population



Germany


Top 3 Social Media Platforms in Germany

Facebook (59 million users)

YouTube (31 million users)

StayFriends (16 million users)

corporate-dialog.ch/wp-content/uploads/2013/09/Roland_Berger_Social_Media_Consumer_Report_20130219.pdf

Germany

corporate-dialog.ch/wp-content/uploads/2013/09/Roland_Berger_Social_Media_Consumer_Report_20130219.pdf

Germany

StayFriends is the #3 social media site in Germany. It helps members find, connect with, and keep in touch with friends from kindergarten, primary school, and high school.

UK




54,861,245


36,000,000


UK



Facebook (51%)

Twitter (22%)

Google+ (11%)

LinkedIn (8%)

Pinterest (5%)


UK


Facebook (78%)

Twitter (43%)

Google+ (35%)

LinkedIn (21%)

Pinterest (13%)


UK


30M

UK social media users access social media on a mobile device

UK

France




54,473,474


28,000,000


France



Facebook (40%)

Google+ (11%)

Twitter (9%)

Copains D’avant (2%)

Viadeo (3%)


France


Facebook (75%)

Google+ (37%)

Twitter (26%)

Copains D’avant (22%)

Viadeo (14%)


France


20M

French social media users access social media on a mobile device

France

Denmark




5,155,411


3,200,000


2.6M

Danish social media users access social media on a mobile device

Denmark


Facebook (93%)

LinkedIn (41%)

YouTube (39%)

Google+ (28%)

Twitter (20%)

Instagram (12%)

optimediaintelligence.es/noticias_archivos/719_20130715123913.pdf

Denmark

58% Facebook penetration as a percentage of the total population


Denmark

47% Mobile social penetration as a percentage of the total population


Denmark

Finland




4,789,266


2,400,000


1.8M

Finnish social media users access social media on a mobile device

Finland

Top 3 Social Media Platforms in Finland

Facebook (2.7 million users)

Suomi24 (1.7 million users)

IRC-Galleria (451,000 users)

optimediaintelligence.es/noticias_archivos/719_20130715123913.pdf

Finland



Finland



Finland

Norway




4,471,907


3,000,000


2.6M

Norwegian social media users access social media on a mobile device

Norway


Facebook (72%)

Spotify (33%)

YouTube (27.2%)

Google+ (24.9%)

LinkedIn (24.7%)

emarketer.com/Article/Social-Users-Norway-Smile-Snapchat-Instagram/1010534

Norway



Norway



Norway

Sweden




8,557,561


5,200,000



Sweden


Facebook (45%)

Google+ (10%)

Instagram (12%)

Twitter (9%)

LinkedIn (4%)


Sweden


Facebook (79%)

Google+ (40%)

Twitter (28%)

Instagram (26%)

LinkedIn (19%)


Sweden

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

Sweden

4.4M

Swedish social media users access social media on a mobile device

Asia-Pacific Social Media Stats

Australia




18,129,727


12,800,000



Australia


Australia


Facebook (53%)

Twitter (14%)

Google+ (14%)

LinkedIn (11%)

Instagram (7%)


Australia


Facebook (81%)

Twitter (42%)

Google+ (30%)

LinkedIn (23%)

Instagram (15%)


Australia

10.8M

Australian social media users access social media on a mobile device

New Zealand




3,873,982


2,400,000


1.9M

New Zealand social media users access social media on a mobile device

New Zealand

Top 5 Social Media Platforms in New Zealand

Facebook (1.95 million users)

LinkedIn (798,000 users)

Blogger (559,000 users)

Tumblr (447,000 users)

Twitter (249,000 users)

comscore.com/Insights/Data-Mine/Who-uses-Social-Media-in-New-Zealand

New Zealand



New Zealand



New Zealand

China


Total population:

1,349,585,838


Active Qzone users: 623,300,000



China



Sina Weibo (62%)

Qzone (53%)

Tencent Weibo (51%)

YouKu (35%)

RenRen (30%)

China



Sina Weibo (83%)

Qzone (76%)

Tencent Weibo (75%)

YouKu (74%)

RenRen (56%)

China


660M

Chinese social media users access social media on a mobile device

China

India


Total population:

1,220,800,359



90,000,000



India


Facebook (55%)

Google+ (35%)

Twitter (30%)

LinkedIn (24%)

Orkut (17%)


India



Facebook (94%)

Google+ (78%)

Twitter (67%)

LinkedIn (54%)

Orkut (51%)

India


72M

Indian social media users access social media on a mobile device

India

Singapore




3,971,318


3,200,000



Singapore



Facebook (59%)

Twitter (19%)

Google+ (18%)

LinkedIn (13%)

Instagram (12%)

Singapore



Facebook (92%)

Twitter (54%)

Google+ (45%)

LinkedIn (36%)

Instagram (25%)

Singapore


2.8M

Singaporean social media users access social media on a mobile device

Singapore

Philippines


Total population:

105,720,644


37,602,976


34,000,000


4 hours 1 minute Average time that social media users spend each day using social media

Philippines



Facebook (69%)

Twitter (40%)

Google+ (39%)

Instagram (20%)

LinkedIn (14%)

Philippines



Facebook (97%)

Twitter (81%)

Google+ (69%)

Instagram (42%)

LinkedIn (39%)

Philippines


24M

Filipino social media users access social media on a mobile device

Philippines

Malaysia




19,200,408


15,600,000



Malaysia



Facebook (59%)

Google+ (32%)

Twitter (23%)

Instagram (16%)

LinkedIn (9%)

Malaysia



Facebook (95%)

Google+ (77%)

Twitter (57%)

Instagram (40%)

LinkedIn (32%)

Malaysia


13M

Malaysian social media users access social media on a mobile device

Malaysia

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