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How to Use These Slides..Slide 3
Inbound Basics...Slide 5
Top of the Funnel...Slide 29
Middle of the Funnel....Slide 64
Bottom of the Funnel..Slide 80
Table of Contents
Methodology, ROI, Inbound vs. Outbound, Adoption
Blogging, SEO, Social Media
Email, Lead Nurturing, Marketing Automation
Landing Pages, Calls-to-Action, A/B Testing
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How to Use These Slides
Flip through this presentation and feel free to copy and paste charts,
graphs, or even entire slides into your own presentations.
The slides are organized according to the different stages of the marketing
funnel they address. (Keep in mind, however, that most inbound marketing
tactics can be applied to multiple stages of the funnel!)
THIS PRESENTATION YOUR PRESENTATION
COPY PASTE
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Pssst Want to Customize Colors?Double click on a colored portion of a graph or chart,
then select a new fill color from the pop-up menu.
Double click me!
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INBOUNDBASICS
In this section, youll find stats, charts, and graphs that pertain to
The Inbound Methodology
Inbound Marketing ROI
Inbound Marketing vs. Outbound Marketing
Inbound Marketing Adoption Trends
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The best way to turn strangers into customers
and promoters of your business
The Inbound Methodology
Source: HubSpot
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Along the top ar the four actions (Attract, Convert, Close, Delight) inbound companies must
take in order to obtain visitors, leads, and customers.
Along the top are the actions inbound companies
use to obtain and retain new customers.
The Inbound Methodology
Source: HubSpot
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Along the top ar the four actions (Attract, Convert, Close, Delight) inbound companies must
take in order to obtain visitors, leads, and customers.
Along the bottom are the toolsinbound
companies use to accomplish these actions.
The Inbound Methodology
Source: HubSpot
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Proving ROI for Marketing ActivitiesIs a Major Challenge for Marketers
Survey N = 3,339 Source: HubSpot
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Inbound Marketing Delivers on ROI,but Marketers Face Calculation Struggles
Survey N = 3,339 Source: HubSpot
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Inbound Marketing ImprovesLead Acquisition Margins
Do you doinbound marketing?
Average cost per leadAverage cost per
customer
Yes $36 $254
No $41 $268
Survey N = 3,339 Source: HubSpot
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Inbound Strategies DeliverBelow-Average Cost per Lead
Survey N = 3,339 Source: HubSpot
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16%
11%
9% 9%
6% 6% 6%5%
4%
27% 27%
24%25%
15%
12% 12% 12%
16%
0%
5%
10%
15%
20%
25%
30%
Percent of total time marketers dedicate to Xmarketing channel
Percent of marketers who said X channeldelivered below-average cost per lead
Inbound Strategies Show PositiveCost per Lead vs. Effort
Source: HubSpotSurvey N = 3,339
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The ROI of Using HubSpotsInbound Marketing Software
HubSpot customers reached 3.51xmore visitors per month within 1 year.
HubSpot customers reached
6.12xmore leads permonth within 1 year.
VISITORS
LEADS
CUSTOMERS
Source: HubSpot
69% of HubSpotcustomers saw anincrease in sales
revenue.
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The ROI of Using HubSpotsInbound Marketing Software
HubSpot customers enjoy exponential lead growth, averagingmore than 9,100 leads after 1.5 years of inbound marketing.
Source: HubSpot
Download the Full
Inbound ROI Report Right click > Hyperlink > Open Hyperlink
http://www.hubspot.com/roihttp://www.hubspot.com/roihttp://www.hubspot.com/roihttp://www.hubspot.com/roi8/11/2019 100 Stats Charts and Graphs
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Inbound Marketing VS. OutboundMarketing: Lead Generation
Survey N = 3,339 Source: HubSpot
Note: Graph excludes emailand dont know/not applicableresponses.
Q: What percentage of your company's leads
come from each of the following sources?
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Inbound marketing delivers
54%more leads into the
marketing funnel than
traditional outbound leads.
Source: HubSpot
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Inbound leads cost
than outbound leads.
Source: Search Engine Journal
61% LESS
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Outbound Marketing TacticsAre Losing Market Share
Source: HubSpot
Q: Which sources of leads have become lessimportant to your company over the last six months?
Survey N = 3,339
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Inbound Marketing Channels Continue to Bethe Most Important Sources of Lead Generation
Source: HubSpot
Q: Which sources of leads have become moreimportantto your company over the last six months?
Survey N = 3,339
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Nearly 60% of Marketers Have AlreadyAdopted Inbound Strategies
Survey N = 3,339 Source: HubSpot
Q: Does your company
do inbound marketing?
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Majority of CEOs ReportInbound Marketing Adoption
Source: HubSpot
*Graph only shows responses from executives.
*Q: Does your company do inbound marketing?
Survey N = 195
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Nearly 50% of CEOs ReportComplete Inbound Integration
Source: HubSpotSurvey N = 195*Graph only shows responses from executives.
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Inbound Marketing Budgets Are on the Rise
Survey N = 3,339 Source: HubSpot
Q: Specific to inbound marketing, how
does your companys 2013 budget
compare to your 2012 budget?
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Annual Inbound Marketing BudgetGrowth Remains Strong
Source: HubSpot
Q: Specific to inbound marketing, how does lastyears budget compare to this years budget?
Survey N = 3,339
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CEOs Investing More in Inbound
Source: HubSpotSurvey N = 195*Graph only shows responses from executives.
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Marketers Allocate 1/3 of Overall LeadGeneration Budget to Inbound Tactics
Source: HubSpot
Q: What percentage of your companys annual leadgeneration budget will be spent on the following?
Survey N = 3,339
24%
23% 23%
32%
35%34%
0%
5%
10%
15%
20%
25%
30%
35%
40%
2011 2012 2013
Outbound tactics
Inbound tactics
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Inbound Marketing Touches NearlyEvery Major Industry
Survey N = 3,339 Source: HubSpot
Start at the top, then move
clockwise around the circle
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T O POF THE
FUNNELIn this section, youll find stats, charts, and graphs that pertain to Blogging
Social MediaSEO
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62% of Marketers Have a Blog
Source: HubSpot
Q: Does your company publish a blog?
Survey N = 3,339
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Companies That Blog Generate 126%More Leads Than Those That Dont
Source: HubSpotSurvey N = 2,300
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The average company
that blogs generates55% more website visitors
Source: HubSpot
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The average company
that blogs generates97% more inbound links
Source: HubSpot
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The average company
that blogs generates434% more indexed pages
Source: HubSpot
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Blogging Regularly Linked to Higher ROI
Source: HubSpotSurvey N = 3,339
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Blogging Improves ROI.
80%of marketers with a
company blog could prove
inbound ROI in 2013.
Source: HubSpot
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43% of Marketers GenerateCustomers From Their Blog
Source: HubSpotSurvey N = 3,339
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82% of Marketers Who Blog DailyAcquire Customers From Their Blog
Source: HubSpotSurvey N = 3,339
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Blogging = Business.
61% of U.S. consumers havemade a purchase based on a
blog post.
Source: Ignite Spot
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Marketers Continue to Dedicate MoreBudget to Blogging & Social Media
Source: HubSpot
Q: What percentage of your companys annual leadgeneration budget will be spent on the following?
Survey N = 3,339Note: Graph excludes emailand dont know/not applicableresponses.
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82% of Consumers EnjoyReadingRelevant Content from Brands
Source: Content Marketing Association
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81% of Consumers TrustInformationand Advice From Blogs
Source: BlogHer
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70% of Consumers PreferGetting toKnow a Company Via Articles (Not Ads)
Source: Content Plus
Social Media & Blogging Cost
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Social Media & Blogging CostMarketers Time, Not Money
Source: HubSpotSurvey N = 3,339
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16% of Marketers Allocate aFull-time Employee to Social Media
Survey N = 3,339 Source: HubSpot
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84% of B2B Marketers UseSocial Media in Some Form
Source: Aberdeen Group
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More Than Half of Marketers Dedicate6+ Hours to Social Media Each Week
Source: Social Media Examiner
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Socia l mediaproduces
the marketing leads of
tradeshows, telemarketing,
direct mail, or PPC.
Source: HubSpot
2X
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Socia l media lead
convers ion ra tes are
than average conversion rates.
Source: HubSpot
13% higher
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Facebook Is the Top Social Channelfor Generating Leads
Survey N = 3,339 Source: HubSpot
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52% of All Marketers Found a Customervia Facebookin 2013
Source: HubSpot
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43% of All Marketers Found a Customervia LinkedInin 2013
Source: HubSpot
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36% of All Marketers Found a Customervia Twitterin 2013
Source: HubSpot
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46% of online consumers
count on social media whenmaking a purchase decision.
Source: Nielsen
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89% of online consumers
use search engines whenmaking a purchase decision.
Source: Fleishman-Hillard
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SEO, Social Media Play Key Rolesin Customer Acquisition
Survey N = 3,339 Source: HubSpot
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95% of Marketers Say That SEOIs anImportant Source of Inbound Leads
Source: Forrester Research
SEO P d S lid A l L d C i
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SEO Produces Solid Annual Lead ConversionsQ: Please estimate your companys cost per lead for each of
the channels listed vs. your overall average cost per lead.
Survey N = 3,339 Note: Graph shows only above-average lead conversion rates. Source: HubSpot
SEO Is the Best Inbound Strategy
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SEO Is the Best Inbound Strategyin Terms of Sales Conversion vs. Effort
Q: How does your company dedicate its full-time marketers to the following channels (as a
percent of total time) / What is the average percentage of leads your company converts to sales?
Survey N = 3,339 Note: Graph shows only above-average lead conversion rates. Source: HubSpot
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54% of U.S. adults aremore likely to discover
websites via organic search
results vs. paid results.
Source: Forrester Research
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53% of organic search
clicks go to the #1(top-ranked) search result.
Source: Search Engine Watch
SEO Leads Have a 14 6% Close Rate
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SEO Leads Have a 14.6% Close RateOutbound Leads (e.g. Direct Mail, Print Ads): 1.7%
Source: Search Engine Journal
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MIDDLEOF THE
FUNNELIn this section, youll find stats, charts, and graphs that pertain to Landing Pages
Calls-to-Action
A/B Testing
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67% of Medium-Size CompaniesImplement Unique Landing Pages
Source: MarketingSherpa
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48% of Marketers Build a New LandingPage for Each Marketing Campaign
Source: MarketingSherpa
Companies With 30+ Landing Pages
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Companies With 30+ Landing Pages
Generate 7 Times More LeadsThan Those With 1 to 5 Landing Pages
Source: HubSpot
Companies With 40+ Landing Pages
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Companies With 40+ Landing Pages
Generate 12 Times More LeadsThan Those With 1 to 5 Landing Pages
Source: HubSpot
52% of Companies That Use
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52% of Companies That UseLanding Pages Test Themto Find Ways to Improve Conversions
Source: MarketingSherpa
O % f
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Only 22% of Businesses Are HappyWith Their Conversion Rates
Source: Econsultancy
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Testing different versions of
landing pages against each
other can result in conversion
rate increases of up to 264%
Source: ion interactive
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70% of Small Businesses ArentUsingCalls-to-Actions on Their Home Pages
Source: Online Marketing Coach
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72% of Small Businesses DontUseCalls-to-Actions on Their Interior Pages
Source: Online Marketing Coach
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More than 90% of visitors
who read your sites headline
also read your CTA copy.
Source: Unbounce
Targeted CTAs Convert 42% More
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g %Visitors Than Untargeted CTAs
Source: HubSpotHubSpot study of 93,000 CTAs over 12-month period
Learn MoreAbout
HubSpots Smart CTAs Right click > Hyperlink > Open Hyperlink
Gmail Once A/B Tested 50 Shades
http://www.hubspot.com/products/calls-to-actionhttp://www.hubspot.com/products/calls-to-actionhttp://www.hubspot.com/products/calls-to-actionhttp://www.hubspot.com/products/calls-to-actionhttp://www.hubspot.com/products/calls-to-actionhttp://www.hubspot.com/roihttp://www.hubspot.com/products/calls-to-actionhttp://www.hubspot.com/products/calls-to-actionhttp://www.hubspot.com/products/calls-to-actionhttp://www.hubspot.com/products/calls-to-actionhttp://www.hubspot.com/products/calls-to-actionhttp://www.hubspot.com/products/calls-to-actionhttp://www.hubspot.com/products/calls-to-actionhttp://www.hubspot.com/roihttp://www.hubspot.com/products/calls-to-action8/11/2019 100 Stats Charts and Graphs
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Gmail Once A/B Tested 50 Shadesof Blue in Order to Find the
Highest-Converting Color for a CTA
Source: Quick Sprout
Marketers That Conduct A/B Tests Are
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Marketers That Conduct A/B Tests Are80% More Likely to Show Inbound ROI
Source: HubSpot
Q: What kind of testing does your company use to support yourmarketing efforts / did your company prove inbound ROI?
Survey N = 3,339
1 i 8 A/B T t D i
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1in 8A/B Tests DriveSignificant Change
Source: Conversion XL
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BOTTOMOF THE
FUNNELIn this section, youll find stats, charts, and graphs that pertain to Email
Lead Nurturing
Marketing Automation
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66% of Consumers Have Made an OnlinePurchase as a Result of a Marketing Email
Source: Direct Marketing Association
68% of Marketers Believe E-newsletters
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68% of Marketers Believe E-newslettersAre the Best Email Messages for Helping to
Achieve Their Business Goals
Source: Direct Marketing Association
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Emails that are personalized
using a leads information
get 14% higher click-through rates
and 10% more conversions.
Source: Aberdeen Group
Lead Nurturing Emails Have Higher
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Lead Nurturing Emails Have HigherClick-Through-Rates Than General Emails
Source: HubSpot
Only 25% of Leads Are Sales-Ready
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y % yThe Other 75% Need to Be Nurtured
Source: Gleanster Research
79% of Leads Never Convert into Sales
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9% o eads e e Co e t to Sa esLack of Lead Nurturing Contributes to This Problem
Source: MarketingSherpa
Executives Say Lead Scoring Is Critical
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to Driving Bottom Line Results
Source: HubSpotSurvey N = 195*Graph only shows responses from executives.
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Companies that excel at
lead nurturing generate
50% more sales-ready
leads at a 33% lower cost.
Source: Forrester Research
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Nurtured leads make 47%
larger purchases thannon-nurtured leads.
Source: The Annuitas Group
How Frequently B2B Companies
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Send Lead Nurturing Messages
Source: MarketingSherpa
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Companies that automate
lead management see a
10% or greater increase
in revenue in 6-9 months.
Source: Gartner Research
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The adoption of marketing
automation technology is
expected to increase by
50%by 2015.
Source: Sirius Decisions
Only 33% of Companies Who Use Both CRM and
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Only 33% of Companies Who Use Both CRM andMarketing Automation Say the 2 Integrate Well.
Source: The Experts Bench
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Businesses that use
marketing automation
experience a 451%
increase in qualified leads.
Source: The Annuitas Group
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Businesses that use
marketing automation see a
10% or greater increase in
revenue in 6-9 months.
Source: Gartner Research
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HubSpo t was ranked the
marketing automation software
vendor in a Venture Beat survey.
Source: VentureBeat
#1
See Venture Beats
Marketing Automation
SurveyRight click > Hyperlink > Open Hyperlink
Average Ratings by Vendor for Website Content
http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/http://venturebeat.com/2014/02/26/top-10-marketing-automation-companies-the-vb-index-report/http://venturebeat.com/2014/02/26/top-10-marketing-automation-companies-the-vb-index-report/http://venturebeat.com/2014/02/26/top-10-marketing-automation-companies-the-vb-index-report/http://venturebeat.com/2014/02/26/top-10-marketing-automation-companies-the-vb-index-report/http://venturebeat.com/2014/02/26/top-10-marketing-automation-companies-the-vb-index-report/http://venturebeat.com/2014/02/26/top-10-marketing-automation-companies-the-vb-index-report/http://venturebeat.com/2014/02/26/top-10-marketing-automation-companies-the-vb-index-report/http://venturebeat.com/2014/02/26/top-10-marketing-automation-companies-the-vb-index-report/http://venturebeat.com/2014/02/26/top-10-marketing-automation-companies-the-vb-index-report/http://venturebeat.com/2014/02/26/top-10-marketing-automation-companies-the-vb-index-report/http://venturebeat.com/2014/02/26/top-10-marketing-automation-companies-the-vb-index-report/http://venturebeat.com/2014/02/26/top-10-marketing-automation-companies-the-vb-index-report/http://venturebeat.com/2014/02/26/top-10-marketing-automation-companies-the-vb-index-report/http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/8/11/2019 100 Stats Charts and Graphs
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Optimization & Web Content Targeting
Source: VentureBeat
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See Why 10,000+ Customers
Love HubSpot
Get the Full ROI Report:
HubSpot.com/ROI
http://www.hubspot.com/roihttp://www.hubspot.com/roihttp://www.hubspot.com/roihttp://www.hubspot.com/roihttp://www.hubspot.com/roihttp://www.hubspot.com/roi