Online Marketing Lessons From 2014(That Will Drive Sales in 2015 and
Beyond)
Marketing Automation Works
Segmentation Increased Qualified Leads By 25%Startup - Marketing - Agency & Customer & Product Lifecycle
Tools Used:
KickoffLabs - Generate Opt Ins
GetDrip - Schedule Automated Messages
Mailchimp - Send Segmented Newsletters
Good A/B Testing is Hard
Get traffic first. No Improvements? Test something else... quickly.
Tools Used:
KickoffLabs Pages● Opt In A/B Tests
VWO & Optimizely ● A/B Tests on Clicks
Viral Boost & Social Referrals
Great Viral Incentive = More Customers
Meanwhile… With Kickofflabs...
25,000 Leads For One Customer In a Weekend. 38k in 3 Weeks!
Content Marketing Still Wins
Increased Our Traffic By 56% YoY - Increased Leads By 60% YoYFind Top Content Then Improve & Market It More
Create Win-Win Learning Opportunities
20-30 Landing Page Submissions Per Week… We Learn & Share
Content Creation & Re-Use
Webinars Draw a Crowd - Then Leverage That Content
Tools Used:
KickoffLabs● Generate Opt Ins & Rewards● Signup Pages● View Pages● Recap (opt in) Hosting
Mailchimp ● Send Reminders
Google Hangouts & Youtube● Record & Produce Video
Facebook said “Pay Us” in 2014!Retargeting Became a Top 10 Source - People Click Good Content... NOT
ADS
Content Amplification Became Pay to Play
Tools Used:
KickoffLabs● Power Opt In Widgets On Content
PerfectAudience ● Manage retargeted advertisements
Lead Capture is Constantly Changing
30% Incremental Improvement Over Previous Lead Capture
Niche Community Participation Key
Quora: #1 Referral Source - $47,000+ in Revenue - Existing Content
There is Never One Source
Generate More Touches!50% of Leads Experienced Multiple Campaigns Before Converting
“Always be converting.”
-Josh Ledgard, Founder of KickoffLabs
Try KickoffLabs Risk Free Todayand start building smarter marketing
campaigns
