Online Marketing Lessons From 2014 (That Will Drive Sales in 2015 and Beyond)
Aug 06, 2015
Online Marketing Lessons From 2014(That Will Drive Sales in 2015 and
Beyond)
Marketing Automation Works
Segmentation Increased Qualified Leads By 25%Startup - Marketing - Agency & Customer & Product Lifecycle
Tools Used:
KickoffLabs - Generate Opt Ins
GetDrip - Schedule Automated Messages
Mailchimp - Send Segmented Newsletters
Good A/B Testing is Hard
Get traffic first. No Improvements? Test something else... quickly.
Tools Used:
KickoffLabs Pages● Opt In A/B Tests
VWO & Optimizely ● A/B Tests on Clicks
Viral Boost & Social Referrals
Great Viral Incentive = More Customers
Meanwhile… With Kickofflabs...
25,000 Leads For One Customer In a Weekend. 38k in 3 Weeks!
Content Marketing Still Wins
Increased Our Traffic By 56% YoY - Increased Leads By 60% YoYFind Top Content Then Improve & Market It More
Create Win-Win Learning Opportunities
20-30 Landing Page Submissions Per Week… We Learn & Share
Content Creation & Re-Use
Webinars Draw a Crowd - Then Leverage That Content
Tools Used:
KickoffLabs● Generate Opt Ins & Rewards● Signup Pages● View Pages● Recap (opt in) Hosting
Mailchimp ● Send Reminders
Google Hangouts & Youtube● Record & Produce Video
Facebook said “Pay Us” in 2014!Retargeting Became a Top 10 Source - People Click Good Content... NOT
ADS
Content Amplification Became Pay to Play
Tools Used:
KickoffLabs● Power Opt In Widgets On Content
PerfectAudience ● Manage retargeted advertisements
Lead Capture is Constantly Changing
30% Incremental Improvement Over Previous Lead Capture
Niche Community Participation Key
Quora: #1 Referral Source - $47,000+ in Revenue - Existing Content
There is Never One Source
Generate More Touches!50% of Leads Experienced Multiple Campaigns Before Converting
“Always be converting.”
-Josh Ledgard, Founder of KickoffLabs
Try KickoffLabs Risk Free Todayand start building smarter marketing
campaigns