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| Roberto Saracco | TILAB- Telecom Italia
Boston, Oct. 2006
Continuous Education:
what opportunities for a Telco?
A contribution to the discussion
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| Roberto Saracco | TILAB- Telecom Italia
Boston, Oct. 2006
- The global picture
- The Value Chain
- Is there a biz for Telcos?
- Examples
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| Roberto Saracco | TILAB- Telecom Italia
Boston, Oct. 2006
The context
Half life of technology know how: 3-5 years
2012 Value of today’s technical skill: 10% of current value
Profession tends to focus competence, expertise on a single tree losing track of the forest; compartimentalization of knowledge within value chain and within enterprises’ department
A lot of wasted time, effort and opportunities in rediscovering the wheel; know-how bounded to persons, looseley coupled with the enterprise
Limited results, so far, by Knowledge Management
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| Roberto Saracco | TILAB- Telecom Italia
Boston, Oct. 2006
The global picture: Information Mgt
Basically free storage of information: accumulation is possible
Localised information, synch “in burst”at no cost: distributed but continuously related information
Localised transfer of information, viral communications:
context changes continuously
Information is moving around ready to be captured serendipiously: sorting information from data
Social networks based and managed information anything can be a “Social Network” thus creating a context
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| Roberto Saracco | TILAB- Telecom Italia
Boston, Oct. 2006
The global picture: context awareness
Sensors
Automated processes and monitoring
Automated capture of feelings
Information tagging and relation tagging
Context awareness is not limited by a geographical location nor by time slice (“here and now” morph into “experience and expectation”)
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| Roberto Saracco | TILAB- Telecom Italia
Boston, Oct. 2006
The global picture: terminals’ evolution
Personal terminals monitoring, capturing, storing
Augmented reality
Local area communications
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| Roberto Saracco | TILAB- Telecom Italia
Boston, Oct. 2006
The global picture: mash ups
Information Background
Dynamic Information
Localised Information
Personalised Information
Artifacts
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| Roberto Saracco | TILAB- Telecom Italia
Boston, Oct. 2006
The shift in education value chain
a
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| Roberto Saracco | TILAB- Telecom Italia
Boston, Oct. 2006
Is there a biz…?
The education market in Italy (2004): 65 Bl € PA expenditure for education
4.2 Bl € professional training expenditure
private secondary schools: 1.7 Bl (pubblic+private 7 Bl)
Tutoring
education supports
E-learning market (2004) : 365 € mln
- enterprises € 316 mln (86%) - PA 8,3 € mln (2,5%)
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| Roberto Saracco | TILAB- Telecom Italia
Boston, Oct. 2006
Is there a biz…?
Training (on and off the job)only 20% of Italian workers attend training
courses (EU average 40%) enterprises that organize training courses:
25% (EU average 60%)
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| Roberto Saracco | TILAB- Telecom Italia
Boston, Oct. 2006
Is there a biz…?Savings due to the use of distance learning
On line course cost may be less than 45% of a traditional course. The English Open University has an average cost around 50% of a traditional one
Brandon Hall realized a study on 12 USA companies to evaluate savings due to the use of on line learning for training of employees: the result was that these companies could make a training volume five times higher at 1/3 of the budget
The first reason of savings is a reduction in traveling cost that generally account for 67% of total cost
Cost of “not training” Decrease of enterprises productivity and competitiveness Decrease of knowkedge value for the country Decrease of turn over -> older blood, less innovation
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| Roberto Saracco | TILAB- Telecom Italia
Boston, Oct. 2006
Is there a biz…for Telecommunications?
Seamless link of information to peopleRIGHT ON TIME, WHEN IT IS NEEDED
Intermediation role
Profiling, adaptation, monitoring
Meta-Information
Support to trainers and trainees
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| Roberto Saracco | TILAB- Telecom Italia
Boston, Oct. 2006
Value proposition
Connectivity
Information mgt (accrual, delivery, tagging, relationships, ownership, revenue sharing,…)
Application platforms
Add-on layer on existing processes (e.g. CRM, Call Centers, production processes)
Intermediation in value chain across several actors
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| Roberto Saracco | TILAB- Telecom Italia
Boston, Oct. 2006
Examples
Changing the education model in high school
Continuous education in the retail segment
Continuous education merged into production
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| Roberto Saracco | TILAB- Telecom Italia
Boston, Oct. 2006
Examples: Internet as the education fabric
Internet and computers in every school – seldom used
Most teachers suspicious of Internet
Students familiar to “play” on Internet
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| Roberto Saracco | TILAB- Telecom Italia
Boston, Oct. 2006
Examples: Samsung Italy
2400 retail points
Product life cycle < 4 months (cell phones, televisions, PC)
No control on clerks
HQ
Italy
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| Roberto Saracco | TILAB- Telecom Italia
Boston, Oct. 2006
Examples: Telecom Italia CRM-Noi TV
30,000 people in the “field”
Marketing at the edge
Outsourcing vs Insourcing
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| Roberto Saracco | TILAB- Telecom Italia
Boston, Oct. 2006
Telecom Italia NGN2
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| Roberto Saracco | TILAB- Telecom Italia
Boston, Oct. 2006
Open questions
How close are the education/training environment?
Can an independent party provide services to a basically non existing community supporting continuous education?
What should be the entry point in the education value chain (targeting trainers, content providers, end users, process managers)
What are the shareholders and who is threatened?
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| Roberto Saracco | TILAB- Telecom Italia
Boston, Oct. 2006
In a nutshell
How can Telcos enter and help in reshaping How can Telcos enter and help in reshaping
The continuous education value chain?The continuous education value chain?
How can they play a role
in the continuous education biz
beyond the one of carrier?