0 | Roberto Saracco | TILAB- Telecom Italia Boston, Oct. 2006 Continuous Education: what opportunities for a Telco? A contribution to the discussion.

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| Roberto Saracco | TILAB- Telecom Italia

Boston, Oct. 2006

Continuous Education:

what opportunities for a Telco?

A contribution to the discussion

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Boston, Oct. 2006

- The global picture

- The Value Chain

- Is there a biz for Telcos?

- Examples

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Boston, Oct. 2006

The context

Half life of technology know how: 3-5 years

2012 Value of today’s technical skill: 10% of current value

Profession tends to focus competence, expertise on a single tree losing track of the forest; compartimentalization of knowledge within value chain and within enterprises’ department

A lot of wasted time, effort and opportunities in rediscovering the wheel; know-how bounded to persons, looseley coupled with the enterprise

Limited results, so far, by Knowledge Management

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Boston, Oct. 2006

The global picture: Information Mgt

Basically free storage of information: accumulation is possible

Localised information, synch “in burst”at no cost: distributed but continuously related information

Localised transfer of information, viral communications:

context changes continuously

Information is moving around ready to be captured serendipiously: sorting information from data

Social networks based and managed information anything can be a “Social Network” thus creating a context

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Boston, Oct. 2006

The global picture: context awareness

Sensors

Automated processes and monitoring

Automated capture of feelings

Information tagging and relation tagging

Context awareness is not limited by a geographical location nor by time slice (“here and now” morph into “experience and expectation”)

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Boston, Oct. 2006

The global picture: terminals’ evolution

Personal terminals monitoring, capturing, storing

Augmented reality

Local area communications

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Boston, Oct. 2006

The global picture: mash ups

Information Background

Dynamic Information

Localised Information

Personalised Information

Artifacts

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Boston, Oct. 2006

The shift in education value chain

a

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Boston, Oct. 2006

Is there a biz…?

The education market in Italy (2004): 65 Bl € PA expenditure for education

4.2 Bl € professional training expenditure

private secondary schools: 1.7 Bl (pubblic+private 7 Bl)

Tutoring

education supports

E-learning market (2004) : 365 € mln

- enterprises € 316 mln (86%) - PA 8,3 € mln (2,5%)

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Boston, Oct. 2006

Is there a biz…?

Training (on and off the job)only 20% of Italian workers attend training

courses (EU average 40%) enterprises that organize training courses:

25% (EU average 60%)

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Boston, Oct. 2006

Is there a biz…?Savings due to the use of distance learning

On line course cost may be less than 45% of a traditional course. The English Open University has an average cost around 50% of a traditional one

Brandon Hall realized a study on 12 USA companies to evaluate savings due to the use of on line learning for training of employees: the result was that these companies could make a training volume five times higher at 1/3 of the budget

The first reason of savings is a reduction in traveling cost that generally account for 67% of total cost

Cost of “not training” Decrease of enterprises productivity and competitiveness Decrease of knowkedge value for the country Decrease of turn over -> older blood, less innovation

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Boston, Oct. 2006

Is there a biz…for Telecommunications?

Seamless link of information to peopleRIGHT ON TIME, WHEN IT IS NEEDED

Intermediation role

Profiling, adaptation, monitoring

Meta-Information

Support to trainers and trainees

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Boston, Oct. 2006

Value proposition

Connectivity

Information mgt (accrual, delivery, tagging, relationships, ownership, revenue sharing,…)

Application platforms

Add-on layer on existing processes (e.g. CRM, Call Centers, production processes)

Intermediation in value chain across several actors

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Boston, Oct. 2006

Examples

Changing the education model in high school

Continuous education in the retail segment

Continuous education merged into production

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Boston, Oct. 2006

Examples: Internet as the education fabric

Internet and computers in every school – seldom used

Most teachers suspicious of Internet

Students familiar to “play” on Internet

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Boston, Oct. 2006

Examples: Samsung Italy

2400 retail points

Product life cycle < 4 months (cell phones, televisions, PC)

No control on clerks

HQ

Italy

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Boston, Oct. 2006

Examples: Telecom Italia CRM-Noi TV

30,000 people in the “field”

Marketing at the edge

Outsourcing vs Insourcing

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Boston, Oct. 2006

Telecom Italia NGN2

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Boston, Oct. 2006

Open questions

How close are the education/training environment?

Can an independent party provide services to a basically non existing community supporting continuous education?

What should be the entry point in the education value chain (targeting trainers, content providers, end users, process managers)

What are the shareholders and who is threatened?

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Boston, Oct. 2006

In a nutshell

How can Telcos enter and help in reshaping How can Telcos enter and help in reshaping

The continuous education value chain?The continuous education value chain?

How can they play a role

in the continuous education biz

beyond the one of carrier?

0 | Roberto Saracco | TILAB- Telecom Italia Boston, Oct. 2006 Continuous Education: what opportunities for a Telco? A contribution to the discussion.

Documents

context slide

information mgt

sorting information

managed information

discussion slide

expectation slide

possible localised information

free storage of information