Chapter 1

Electronic Delay Storage Automatic CalculatorEDSACOX 4

5

1972-197612MagnavoxOdysseyAtariPongColecoTelstar 6

1976-1983 7

1976-1983ActivisionFairchild Channel FAtari 2600Odyssey 2IntellivisionVectrexColecovision 7

1976-19831983 7

7

19801983NintendoNintendo Entertainment SystemNES 8

198019801980 8

1980BASICAssemblerC 9

81984-19908NESSMSAtari 7800 10

81984-1990SquareFinal FantasyKonamiMetal GearIntelligent SystemsMetroidSuper Mario Bros. 10

1980Game BoySegaGame GearGUIWYSIWYG 11

1990CDPhilips ElectronicsSonyCD 11

161990-199416Sega GenesisNEC TurboGrafx 16Nintendo SNESSNK NeoGeo 12

161990-1994SegaSonic the HedgehogDonkey Kong CountryVirginEarthworm JimNeed for Speed 12

1990 12

1990 13

19901990

13

1990620Macintosh 13

32641994-19993D 14-15

19903D 17

21 17

21308050100 17

1282000-2004128Megahits

19

1282000-2004return on investmentROI 19

21 20

21 20

21 21

HD 2005-?high-definitionHDHDHD TVHD 21

HD 2005-?Xbox 360WiiSonyPlayStation 3

21

HD 2005-? 21

21PCBlizzardWorld of Warcraft 22

2121 22

21

22