RAB Radio Training Academy You are successfully signed into the Radio Advertising Bureau webinar: Prospecting in a Down Economy Identifying Recession Resistant Business Categories and Maximizing Their Revenue Potential For audio, dial into the conference center: 1-800-244-2500 anywhere in the USA 1-212-786-7191 outside the USA, tolls apply PIN code: 993851# For technical assistance call RAB Member Response at 1-800-232-3131
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You are successfully signed into theRadio Advertising Bureau webinar:
Prospecting in a Down Economy
Identifying Recession Resistant Business Categories and Maximizing Their Revenue
Potential
Prospecting in a Down Economy
Identifying Recession Resistant Business Categories and Maximizing Their Revenue
Potential
For audio, dial into the conference center:
1-800-244-2500 anywhere in the USA1-212-786-7191 outside the USA, tolls apply
PIN code: 993851#
For technical assistance call RAB Member Response at 1-800-232-3131
RAB Radio Training AcademyRAB Radio Training Academy
Prospecting in a Down Economy
Prospecting in a Down Economy
Identifying Recession Resistant Business Categories and Maximizing Their Revenue Potential
Identifying Recession Resistant Business Categories and Maximizing Their Revenue Potential
• *24% increase in spending with radio Q1 ‘07 to Q1 ‘08
• Sub-categories include life insurance, home insurance, auto insurance, medical insurance, and commercial insurance
• Heavily reliant on Branding
• Huge PR needs in medical insurance industry
• Great cause marketing partner
• *24% increase in spending with radio Q1 ‘07 to Q1 ‘08
• Sub-categories include life insurance, home insurance, auto insurance, medical insurance, and commercial insurance
Consumer Marketing
InsuranceInsurance
* Source: Miller, Kaplan, Arase & Co. X-Ray Markets(Extrapolated dollar amounts based on the 35 market X-Ray pool may not be fully indicative
of industry results as a whole.)
RAB Radio Training Academy
• Daily / Weekly / Monthly• *12% increase in spending
with radio Q1 ‘07 to Q1 ‘08
• Sub-categories include beer, soft drinks, bottled water, milk, fruit drinks, and energy drinks
• Daily / Weekly / Monthly• *12% increase in spending
with radio Q1 ‘07 to Q1 ‘08
• Sub-categories include beer, soft drinks, bottled water, milk, fruit drinks, and energy drinks
Consumer Marketing
BeveragesBeverages
* Source: Miller, Kaplan, Arase & Co. X-Ray Markets(Extrapolated dollar amounts based on the 35 market X-Ray pool may not be fully indicative
of industry results as a whole.)
RAB Radio Training Academy
• In tough economic times people seek help in growing, managing, and protecting their money
• *20% increase in professional services spending with radio Q1 ‘07 to Q1 ‘08
• Sub-categories include retirement planning, bankruptcy, personal injury, financial consultants, credit repair, investments, and family law
• In tough economic times people seek help in growing, managing, and protecting their money
• *20% increase in professional services spending with radio Q1 ‘07 to Q1 ‘08
• Sub-categories include retirement planning, bankruptcy, personal injury, financial consultants, credit repair, investments, and family law
Consumer Marketing
Financial and Legal ServicesFinancial and Legal Services
* Source: Miller, Kaplan, Arase & Co. X-Ray Markets(Extrapolated dollar amounts based on the 35 market X-Ray pool may not be fully indicative
of industry results as a whole.)
RAB Radio Training Academy
• The show must go on• When people travel less
they look for local ways to recreate
• Entertainment venues are always looking for a promotional edge
• Sub-categories include local attractions, theme parks, water parks, concert venues, local sports, movies...and even home entertainment
• The show must go on• When people travel less
they look for local ways to recreate
• Entertainment venues are always looking for a promotional edge
• Sub-categories include local attractions, theme parks, water parks, concert venues, local sports, movies...and even home entertainment
Consumer Marketing
EntertainmentEntertainment
RAB Radio Training Academy
•Use all prospecting sources
•Qualify your prospects
•Research establishes your professional credibility
•Research establishes the relevance of your proposed idea
•Now is a good time to target businesses that do well in a down economy
•Use all prospecting sources
•Qualify your prospects
•Research establishes your professional credibility
•Research establishes the relevance of your proposed idea
•Now is a good time to target businesses that do well in a down economy
Review
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?Let’s
Open The Lines For
Questions
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Thank You For Attending Today’s Webinar
You will receive an e-mail as a follow-up to this RAB webinar program. It will include a PDF of the slideshow from today’s presentation. It may also include additional attachments
containing materials related to today’s topic.
If you have any questions regarding this information, call RAB Member Services at 1-
You will receive an e-mail as a follow-up to this RAB webinar program. It will include a PDF of the slideshow from today’s presentation. It may also include additional attachments
containing materials related to today’s topic.
If you have any questions regarding this information, call RAB Member Services at 1-