Content Strategy Putting it all together Stakeholders Personas Content Inventories Competitive Audits By Jérôme from Rouen, FRANCE (◉ ) [CC-BY-2.0 ♥ (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
You are here, content strategy
Jan 26, 2015
Putting your research deliverables together and starting down the path to a discovery report, recommendations and a content strategy. Beautiful images from Jonathan Colman and my recent trip to South Africa inspired this presentation.
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Transcript
Content Strategy
Putting it all togetherStakeholders
PersonasContent InventoriesCompetitive Audits
By Jérôme from Rouen, FRANCE ( ) [CC-BY-2.0 ♥◉(http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
Your Know Your Goals
Image copyright © jonathon colman http://www.flickr.com/photos/jcolman/
You Know Your People
Image copyright © jonathon colman http://www.flickr.com/photos/jcolman/
You Know Your
Content
Image copyright © jonathon colman http://www.flickr.com/photos/jcolman/
Now You Can
Give Them a Path Image copyright © jonathon colman http://www.flickr.com/photos/jcolman/
Goals Help Us Define Together
Image copyright © jonathon colman http://www.flickr.com/photos/jcolman/
Personas Help Us Relate Image copyright © gatherball
So We Can Map ExperiencesThat Reach Every Path
Image copyright © jonathon colman http://www.flickr.com/photos/jcolman/
You can talk to your client about
• Where they can go • Who they can bring with them • What they should pack• And what they should leave at home
It’s a big world out there
Image copyright © paul watts
Reasons to love a competitive audit
Get to know the locals and find a way to stand out
DifferentiateImage copyright © paul watts
We can learn the local dialects and become locals ourselves
Domain KnowledgeImage copyright © paul watts
We look to others instinctivelyThis way we get a list we can share
BenchmarkingImage copyright © Save the Rhinos!
Others can inspire us Or warn us of danger
Then there’s the competition part…
Image copyright © paul watts
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