OCTOBER 2013 THE REAL SECRET MAJOR COMPANIES USE TO BRAND THEIR BUSINESS DOMESTIC VIOLENCE AWARENESS Top Stories Judith Bel ieve in Y ourself and Never Give Up! A. Bannon
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 1/52
OCTOBER 2013
THE REALSECRET MAJOR
COMPANIESUSE TO BRAND
THEIR BUSINESS
DOMESTICVIOLENCE
AWARENESS
Top Stories
Judith Believe in Yourself and Never Give Up!
A. Bannon
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 2/52Connect And Grow With Women In Our Community 2
Mimi Zelman
Publisher
Dear Readers,On Monday September 16, I was invited to attend a small
breakast given by the North Carolina Deense Business
Association. The guest speaker was Congressman Robert
Pittenger o the 9th district. When he nished speaking it
was then opened up or questions and answers. I asked him
what he could do to help ratiy the ERA in North Carolina.
He rudely said to me that the ERA is dead and he is a busi-
ness man. I then told him besides owning my own busi-ness, I was also president o BPW/NC and that the ERA is
not dead and we are still working on getting it through. He
then dismissed me and went on to someone else.
I was boiling when I let, but ater thinking about it, maybe
this was a wakeup call or someone who may have his head in
the sand, and make him aware o this important issue. I urge
everyone to keep ghting this battle and let’s all keep writing
our congressman and senators and keep them aware o this
important issue, not only or women, but or Americans.
I want to congratulate all our honorees or our Making An
Impact Awards. I can’t wait till our Making An Impact For A
Cause event to meet these amazing women.
Come out and help us honor these women on November1
and support The Sandbox which does so much to help
amilies with children who have lie threatening illness!
100% o the auction items go this worthy organization!
Register on our website and click on events tab. Black tie
optional and will be a great evening!
Have a great month!
Mimi
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 3/52 www.womanwithknowhow.com OCTOBER 2013 3
C o n t e n t sPublisher/President
Mimi L. Zelman
Creative Director
Juliana Lievano
www.JulianaCreativeDesigns.com
Contributing Writers
Terri Bennett
Elyshia Brook
For more advertising inormation
call Mimi at 704-491-1207or email her at:
Copyright © 2013
4
26
10 Telling Your“Personal Brand” Story
12 The REAL SecretMajor Companies Use To
Brand Their Business…
18 DomesticViolence Awareness
36 Do You Havea Trashy Kitchen?
On thecover
30
4
22
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 4/52Connect And Grow With Women In Our Community 4
p r o f e
s s i o n a l s p o t l i g
h t
How did you get
started in this business?
I went to my daughters PTA meeting
met a mom, Elizabeth Ersek that be-
came my best riend and she asked
me to join her at the agency she wasworking, part time basis.
What is your background-what were
you doing beore this business?
I was in the legal eld since leaving
the Military. We moved rom Florida
to Charlotte and I thought I needed
a break rom being a paralegal, so my
husband told me about Freidman
Jewelers who hires a lot o USAirways
wives and I should try it out. I did and
enjoyed it. Who does not like Jewelry?
What is a good early
story about your business?
The last stint I had in law was personal
injury. I did not think the system was
air with rivolous lawsuits so I wanted
MeridethBy Mimi Zelman
BIA, CPIA H.B. CANTRELL & CO
Diana
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 5/52 www.womanwithknowhow.com OCTOBER 2013 5
to be the person on the other end
subrogating claims. So when Eliza-
beth Ersek told me about the posi-tion, I responded back, well it’s not
claims, and who likes insurance. Me in
insurance hah, who am I going to call
and yell when my premium increase.
18 years later I am still in the eld and
love to educate and advise clients
on what insurance is, why they need
the coverage, it is their decision to
choose whether they want thecoverage or not.
What is unusual or unique about
your business, in comparison
to your competitors
or similar businesses?
Well, H.B. Cantrell & Co is a well-
rounded insurance agency whichprovides insurance or your home,
auto, business (General Liability, Com-
mercial Auto and Property) workers
comp, lie, disability and group insur-
ance. We want to be your one stop or
all your insurance needs so Customer
Service!!, is our # priority to our clients.
Our agency believe that the clientshould at all times have access to
John Cantrell, Henry Cantrell and my-
sel when the oce is closed at lunch,
ater hours and on weekends and
holidays. My phone is always turned
on, I have clients that calls at 7am and
12:17am or emergencies. We always
want to be there or our clients.
Is there a customer experience you
are most proud o? Wow, there are
so many stories not sure which to tell
other than I do travel to my clients. I
will come out and see them, I do mid-
term check in and annual reviews. I
get a lot o clients that are surprised by
that. I do care about my clients. I had
a client, Contractor who was workingon the Ritz. During construction they
needed a Bond, its Thanksgiving, so
seeing how important it was I drove to
the client the Friday ater Thanksgiving,
and had everything ready or Monday
to send to underwriting so we can the
bond PDQ.
Do you do any charity
or non-proft work?
Yes, I am the Coordinator or a Min-
istry at St. Gabriel Church that helps
pregnant Moms beore birth o babies
C L I C K O N A D T O V I E W O
U R
V I D E O
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 6/52Connect And Grow With Women In Our Community 6
and ater. We help them with getting
to the doctors, provide inormation
on other social services or help, andalso provide baby items or the care o
their babies.
Who are some o your
most notable clients?
I cannot divulge our clients list but I can
tell you we work with Doctors’ Oces,
Contractors, Restaurants, Research Co,Realtors, Mortgage Co, Stang Co, and
Business Oces. We don’t have a niche
market per say, but i you walk into our
doors, we will do our due diligence to
get you the coverage you need.
What is an interesting story about
a client interaction you had? I got a
call rom a realtor who had a clientwho could not close because she had
been to several other insurance agents
who could not provide her with cover-
age. Client was worried, closing had
been post pone or a month. I took
the account, reviewed it and we wrote
the account in 3 days. She was able to
close and client is happy. It was a chal-lenge, but in the end we did what we
were supposed to do, get the cover-
age and make the client happy.
What are some o your greatest
challenges in your business?
Insurance Companies changing their
markets. Today they will write a par-ticular business, tomorrow they won’t.
So we have to stay on top o the mar-
kets to see who is writing what. This
also goes or personal lines (Home and
Auto insurance). At one time you could
write a home without an auto policy.
Now, the insurance companies want
both. So we have to be pro-active with
the markets we have to make sure wet our clients’ needs.
What would you most like the reader to
know about your journey in business?
Perseverance. I don’t give up. I don’t like
to hear NO and i I cannot help you, I
will nd someone who can. ●
Diana D. Meridith, CBIAVice PrsidentH. B. Cantrell & CoDirect Line - [email protected]
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 7/52 www.womanwithknowhow.com OCTOBER 2013 7
CLICK AD TO WATCH VIDEO
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 8/52Connect And Grow With Women In Our Community 8
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 9/52
Spa Treatments, Massages, Wraps, Facials
704.542.7306
Natures-Spa.com
Best Bodywraps
$20.00 Of *
*With the mention of this ad. First timeclients only /One hour or more
Experience Charlotte’s
Recognized or our ability to provide comprehensive, eective,
and efcient temporary and permanent stafng solutions. Found
on the belie o developing long term relationships, our ocus is onunderstanding our clients’needs and delivering results!!
THE RIGHT FIT IS EVERYTHING!
Locally owned Women’s Business, located at
the Forum@Ballantyne Commons
……serving Charlotte and surrounding areas since 1999
www.PremierResourcesNC.com
704.543.9200
www.PremierHealthcareNC.com
704.644.1880
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 10/52
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 11/52
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 12/52Connect And Grow With Women In Our Community 12
are what prompt others to become a
better person, do something that they
thought they could not do, or pushedothers to become more determined.
All o these stories move others to look
deep inside o themselves and nd
what they have been looking or to
move orward in their own lives.
Some times it takes others to go through
something and then sharing their story
encourages others to do the same thingbecause they can relate to you doing it
and sharing. You will never know how
your lie experiences can help others. It is
dicult when you are going through the
storm but when you come out and are
able to share it with others that is what is
so encouraging. You may think that your
story is not important, but people need
to hear what is inside o you because you
did not go through it or nothing, but to
help others in their journey.
The “Are You Living My Lie?” Story
Have you ever made a connection
with someone and had the same i
not similar story? Or have you gone
to church and you said the pastorknows exactly what I have been going
through these last ew days, months
or years? Just as you, you have expe-
rienced it and you know exactly what
your clients are thinking, needing,
desiring and wishing. This is how you
build your list, obtain ans, and build a
community or tribe that speaks your
same language. They are the ones
that get what you are saying and themeaning behind what you do. It uels
the both o you and you build on rela-
tionships. It increases your brand, story,
and credibility, which allows others to
become more personable with you.
When you are creating your story,
rst understand that you must know
who you are and what you want theworld to know about you. You con-
trol what others know about you and
how they will receive you because it
is your brand and you should always
be doing brand management or your
personal brand. Secondly, your story
is just that, “Your Story,” so OWN IT! Be
your true authentic sel and be hon-
est because that is what will sell your
brand and your business, not to men-
tion you. Thirdly, Be You! And Live Lie
Extraordinarily! It becomes a magnet
and you attract the wonderul things
that make it abulous to you. So Live
Lie To The Fullest Everyday!●
Elyshia Brooks, MBA /CEO/PresidentElyshia Brooks International, Inc.Personal Authentic Branding CoachsultantElyhiaBrooks.com
T: 800.511.5410Author “Branding The Authentic You”
Twitter: @ElyshiaInc
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 13/52
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 14/52
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 15/52 www.womanwithknowhow.com OCTOBER 2013 1515
The Recent Branding
Blunder o JC Penny
JC Penny is the best most recent example
o a company that didn’t compile enough
about their customers’ psychographics.
Since its beginning, JC Penny has drawn
people into the store through the use o
coupons and articially high prices. Since
many department stores have this strat-
egy, Penny’s gured i they sold an item or
its true value, then people would respond
avorably. They didn’t. Instead, they wentelsewhere to do their shopping.
Penny’s mistake was in not understand-
ing their psychographics. JC Penny, like
most department stores, targets the
middle class. Many o these customers
can aord to pay more or better quality,
but the catch is they don’t want to. Usual-
ly, the people who fock to a departmentstore sale are not doing it or the money
they save; they’re doing it because get-
ting a bargain eels like ‘winning’, which
gives them a natural high. It doesn’t eel
like winning i the prices never change
and there’s no hope o a bargain. I JC
Penny had known the psychographics o
their customer instead o just the demo-
graphics, they would have been aware o this particular buying behavior.
Do You Know What
You’re Really Selling?
Ater you discover who your Avatar is,
you have to understand what you’re
really selling. McDonalds isn’t really
selling ood, Geico isn’t’ really selling
insurance, and Apple isn’t’ really selling
computers. Instead, these companies
are selling a liestyle, a promise o a bet-
ter uture or present.
For example, McDonalds almost never
talks about how good their ood tastes.
Instead, it talks about how ast it is, how
aordable it is, and how many good
times you have with your riends andamily while eating at McDonalds. They
are really selling good times at an a-
ordable price.
Apple is selling how user riendly it is
and how much easier it will make your
lie. It also ocuses on being beautiul. It
knows their customers seek to bring at-
tention to their intelligence and excel-lent taste. Thereore, everything Apple
creates eeds into this need.
This works or small business too. For
example, a personal trainer isn’t sell-
ing exercise or even their time. Instead,
they are selling the promise o a health-
ier, more positive uture.
Do You Need Multiple Avatars?
I your product or service appeals to a
wide audience, then you’ll need mul-
tiple avatars. Though your logo, colors
and message will never change, your
voice will. For example, when McDon-
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 16/52
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 17/52
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 18/52
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 19/52
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 20/52Connect And Grow With Women In Our Community 20
hair dreams
Have the
of your
NOW!20% OFF
WITH THIS AD (Selected stylist on
PRECISION CUTS
COLOR AND HI-LIGHTSKERATIN TREATMENTS
WAXING
At Ambiance hair salonwe are committed to make
you look your very best.
w w w . A m b i a n c e H a i r S a l o n . c o m
704.366.3830
4219-1A PROVIDENCE RD
CHARLOTTE, NC 28211
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 21/52
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 22/52
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 23/52
Far rom ordinary, yet close to everything.Located in one of Charlotte’s mostprestigious and historic neighborhoods,
The Duke Mansion offers you
exceptional hospitality with all the
conveniences of a modern hotel. With
our Four Diamond service and the
beauty of our 4.5 acre historic estate,
your stay at The Duke Mansion will be
unlike any other.
•20deluxeovernightguestrooms,all
with private baths and wireless
•Leisurelymade-to-orderbreakfastsor
delicious continental breakfasts to go
•5minutesfromCharlotte’suptown and25minutesfromtheairport
•Walkingdistancetorestaurants,
theatre and stores
For Reservations, call 704-714-4400
400 Hermitage Road | Charlotte, North Carolina704.714-4400 or 1-800-202-1009 | www.dukemansion.org
The Duke Mansion, listed on the National Register o Historic Places,is a nonproft supported by its patrons, donors and neighbors.
Photography: Paul Purser
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 24/52
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 25/52
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 26/52
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 27/52
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 28/52
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 29/52
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 30/52Connect And Grow With Women In Our Community 30
Founder of Cribs for KidsJudith A. Bannon
Tell us about you:
Judith Bannon began her career withSIDS o Pennsylvania in 1989, taking
the organization rom a regional to a
statewide presence by 1992.
With the success o the Back to Sleep
Campaign, Bannon, as a member o
the Allegheny County Child Death Re-
view Team, recognized that 90 percent
o babies dying rom SIDS or acciden-tal suocation in Allegheny County
(Pittsburgh) were not ound in cribs
but were sleeping in unsae sleeping
environments. In 1998, with the help
o the District Attorney o Allegheny
County, local oundations and corpora-
tions, Cribs or Kids® began.
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 31/52 www.womanwithknowhow.com OCTOBER 2013 31
by Mimi Zelman
31
A partnership with Graco Children’s
Products resulting in discounted cribs
and ree shipping rom Pitt-OhioExpress has helped grow Cribs or
Kids® to over 430 licensed partners
nationwide. Through these partner-
ships, to date, more than 200,000 ami-
lies have received sae-sleep education
and a saety approved crib rom Cribs
or Kids® Partners nationwide.
Judy Has presented the Cribs or
Kids® program to numerous nationaland international audiences including
the SIDS International Conerence in
Yokohoma Japan in 2006, Portsmouth
England in 2008, Sydney Australia in2010 and the American Academy o
Pediatrics’ International Conerence in
Vancouver, British Columbia in 2010.
In 2006 she was honored as a Woman
o Achievement by Celebrate and
Believe inyourself andnever give up!
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 32/5232 Connect And Grow With Women In Our Community
Share; in 2009 she received the ‘Mak-
ing the Dierence’ award rom the
National Center or Child Death Review
in Washington DC; the 2011 Pittsburgh
Business Times’ Outstanding Women
in Business Award’; and this year, the
2012 the Consumer Product Saety
Commission’s Commendation Award.
Since 1998 Judith has chaired three
national conerences aimed at con-
tinuing the inant sae-sleep dialogue:
‘Breaking the Cycle – A Sae Sleep Sum-mit’ in 2008, ‘Sae Sleep in 3-D – Den-
ing, Deending and Disseminating the
Inant Sae Sleep Message’ in 2010, and
‘The ABCs o Inant Sae Sleep – Aware-
ness, Belie, Consistency’ in 2013.
How did you get started?
When I began my career with SIDS o
Pennsylvania in 1989 very little wasknown about this mysterious syn-
drome, Sudden Inant Death Syndrome
(SIDS), which was taking the lives o
vulnerable babies, during sleep, at a
rate that made it the number one cause
o inant mortality ater the rst month
o age. By 1994 with the introduction
o the Back to Sleep campaign by the
National Institutes o Health the rates
o babies dying in this way began to
decrease. In act, by 1996 the rates de-
creased by 50% just by the simple act o
putting babies on their backs to sleep.
However the rates hit a plateau and
babies continued to die in their sleep.
Prior to the Back to Sleep campaign
babies rom every socio-economic
class were dying rom SIDS. Suddenly
we observed that our bereavement
support meetings were made up o
amilies rom the lower economic
strata o western Pennsylvania. A-
ter studying the death scene inves-
tigations o these babies, thanks
to the generosity o the Allegheny
County Coroner, a very importantact emerged: 90% o these inants
were ound in unsae sleeping en-
vironments, in bed with parents, on
couches, chairs and unsae cribs that
contained pillows, blankets, stued
toys and bumper pads.
It was obvious that we had to include
education on not only how the babywas put down to sleep (on its back)
but where the baby slept, in a saety-
approved crib that was devoid o items
that could pose a suocation risk to the
baby. With this knowledge Cribs or
Kids began. The idea to distribute inant
sae-sleep education to the general
public and cribs to amilies who could
not otherwise aord a sae sleeping
environment or their inants began in
1998 in Allegheny County (Pittsburgh).
However, it was not until 2005 that the
present business model became clear.
As studies o our Cribs or Kids Program
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 33/52
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 34/52
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 35/52 www.womanwithknowhow.com OCTOBER 2013 35
pany. I then accepted a position as
Development Director or United Ce-
rebral Palsy o the Pittsburgh District,
where I learned about the advantages
o working or an organization that
really made a dierence in the lives o
people not the bottom-line or a large
corporation. From there I accepted
the job as Executive Director o SIDS o
Pennsylvania, later to be named Cribs
or Kids, Inc.
What would you most like our
readers to know about your
journey in business? In lie?
Always keep your options open. Don’t
be araid to try a new position. Too
many people are spending their time
doing something that does not satisy
them. They nd themselves doing a
‘job’. Obtaining your livelihood shouldnot be a ‘job’ but something you look
orward to. Something that ullls you.
Who would you describe as
your mentor(s) and why?
I would have to say my mentor or role
model was my mother, Ann Kiggins
Traurig. Widowed at age 40 with
5 children still living at home, this
strong woman obtained an education,
opened her own beauty salon and
raised and educated all o her children,
our daughters and a son. Her
strength and wisdom were the tenets
on which I modeled my lie.
What’s on your bucket list and why?
I’ve been very ortunate to be able
to travel around the world to speak
about Cribs or Kids. Although I have
been to Japan, Australia, London, Paris
and most o the 50 states, I have never
been to Italy. I would love to go to an
Italian Villa with my amily or an ex-
tended vacation.
Any difcult times you’d care to
share with our readers?? And i sowhat lesson have you learned?
There are always dicult times in busi-
ness. There were times at the begin-
ning o this journey that I was ready to
give up. The unding was not there to
sustain the numbers o cribs and other
sae-sleep materials that were request-
ed. We couldn’t write enough grant
proposals or do enough undraisersto sustain our mission. And then the
recession began, making it harder to
obtain unding and at the same time
putting more babies at risk because
their parents couldn’t aord a sae
place or them to sleep.
When you have to make a choice be-
tween ood or a crib, ood usually wins
out! However it was during these hard
times that health departments and
welare departments looked at Cribs
or Kids as an economical answer to
their problem o high inant mortality.
Our partner list began to grow, along
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 36/52
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 37/52
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 38/52Connect And Grow With Women In Our Community 38
g o i n g g r e
e n by Terri Bennett
T
he kitchen may be the hearto the home but it’s alsothe biggest trash generator
in your house – especiallythis time o year. In act, each person inyour home creates about our pounds o trash a day and most o it comes rom thekitchen. A ew simple solutions will makeall the dierence when it comes to creat-ing less waste. I’ll show you how to DoYour Part to trash less and save money atthe same time.Let’s start with what you
bring into the kitchen. Reusable bags area must. Get yoursel a bunch o dierentsizes and you’re set or any shopping trip.But, you also need to think about wasteas you shop. Anything packaged in singlesized servings fat out costs more so optor buying in bulk when you can. You canmake your own individual portions by us-ing small, reusable containers.
Also, buy items that come in easy to re-cycle packaging that you can toss into therecycling bin when you’re done.Now, the absolute biggest source o trashis ood. It’s astonishing to think that 30percent o the ood we buy, we throwaway. The easiest thing to do is to save
those letovers. Keeping them or a snack orlunch, reezing larger portions, or using themin a dierent recipe is the way to go. Look at
the bottom o this post or specic inorma-tion on how to waste less ood and preserveoods throughout the year. Finally, don’t or-get that composting unwanted letovers willcreate ree ertilizer or your lawn and garden.
Then, there are the one-use items that gettrashed. Save money by using reusableclothes and rags instead o pricey papertowels. Choose cloth napkins instead o paper ones. And, put an end to dispos-able plastic water bottles and invest in aew reusable ones. These days, there areeven reusable silicon covers that are anexcellent alternative to one-use plasticwrap or aluminum oil. Adding a ew sim-ple changes to your kitchen routine willhelp you Do Your Part to create less trash
and keep more money in your pocket. ●
Terri BennettA veteran TV meteorologist, eco-expertand author o Do Your Part: A practical guide oreveryday green living available at: DoYourPart.com.Send questions to [email protected]
Do You Have a rashy Kitchen?
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 39/52
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 40/52
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 41/52
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 42/52
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 43/52
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 44/52Connect And Grow With Women In Our Community 44
I am going to take you on a Colorul
journey that will better describe Hue
you are and how you live your lie,
through the colors your eyes go to
without thinking. To work eectively
with others, rst you need to know
how you attack lie.
Today in Business, you need to know
more than your clients do, to be
able to capture their attention and
give them an experience. You can’t
change someone else, but you can
change how you approach them.
Once I learned the power o color
and Hue You Are, it changed my lie. I
have learned that I can be very directin my approach while working with
my clients, In my mind I see the room
done and think it is. I don’t ask the
questions they need answered or al-
low them to dream.
I am a red, let’s just get it done. I have
turned a lot o clients away, because
they simply need more inormation
and want their dreams to be heard.
Experience and the Dewey Color Sys-
tem has taught me dierently.
Today, I walk into a home with a muchdierent approach. The rst thing I
do is color test my clients, so that I can
adjust my personality. I they are a red
personality (as am I), I back o and let
them shine. I their eye goes to yellow,
I know I need to get them acts rst,
blues love to dream, so I have learned to
listen to their dreams. This knowledge
has allowed me to work ar better withmy clients and not to tick them o like
I used to- without even understanding
why they were rustrated with me.
Have some un with this and rst
color test yoursel, then your amily.
Part of the Dewey Color SystemEmbrace Hue You Are:
by: Margi Kyle
b u s i n e s s
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 45/52 www.womanwithknowhow.com OCTOBER 2013 45
You might be surprised to learn, the
daughter you seem to butt heads
with, is the same personality as you.
Decide which battles to ght and
when to let her win.
The son you get so rustrated with,
because he asks so many questions
beore he will do anything, is a yellow.
He simply needs to know the acts,
because that is how he processes lie.
The client that is in the clouds dream-ing all the time is most likely a blue.
Let them dream and then you will be
able to create a ar better plan that
works or them, not or you. You don’t
live or work there, you are only there
to help them accomplish their goals.
So, or this color test, discard your
personal color preerences and
the historical uses o a color. Don’t
allow personal thoughts or color
myths to steer you o-track (Even
though they’re un and entertaining).
Let your eyes do the work and rest
your brain. This is not about what you
love to wear or decorate with, this is
what your eyes goes to without think-ing, to depict your personality.
In a Clinical Comparison with Amer-
ica’s leading Personality Evaluation
Systems: The Myers Briggs, The 16PF
and The Strong Inventory, the ollow-
ing results were indicated:
• 2 out of 3 participants believed that
The Dewey Color System gave them
a stronger awareness o themselves.
• 3 out of 4 participants believe that
The Dewey Color System better de-
scribed how they live their lives.
For me, it changed my lie! It made
me aware o my strengths and what
I overdo and my weakness and thing
I don’t do but need to do to balance
Hue I am. Let’s have some un. Let’slook at the Primary colors rst. These
are your basic Motivators and indicate
in the broadest sense who you are.
I you preer yellow rst without
thinking, you are: Realistic, Diplomatic
and Giving. Your power is Wisdom to
know what is needed. You love acts!
Your Motivation is Personal Growth.
Finding common ground is the gameyou play best. You calm troubled situ-
ations, bridge dierences. Your aware-
ness o others’ perspectives allows you
to express contrary, unpopular eelings
without oending anyone. By keeping
people listening, you allow solutions
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 46/52Connect And Grow With Women In Our Community 46
and possibilities to unold. You accept
people or who they are.
I you preer Blue rst without think-
ing, you are a planner, initiator and
visionary. Your power is the ability to
visualize the uture. You are a dreamer
and a visionary—wistul, imaginative
and eccentric. You’re preoccupied with
the uture. Your dreams give you the
mental discipline to concentrate and stay
on track. You need to justiy your lie bymaking a positive impact on the world.
Even on those you don’t know. Thinking
about the uture energizes you.
I you preer Red rst without think-
ing, you are practical, resourceul
and direct. Your power is the use o
experience to improve things. Your
motivation is to better control your
world. You know exactly what you
want. Money, Power, and status give
you a sense o security but ultimately
you use them as a means o expres-
sion. This is your primary goal. You’re
not one to hoard your wealth. On the
contrary, you would give the shirt o
your back or those you’re concernedabout. You are ambitious, driven, con-
dent and outgoing.
Let’s look at how you start your day:
Yellows get up and have your day
planned. You make sure that what
you have in your day timer- or goggle
calendar is what you really need to be
doing. You go over all the acts need-
ed that day and are very organized.
Blues get up and see the sun out and
decide instead o creating another
uture based product, they might be
more creative i they play tennis rst.
Reds get up and go directly to their
computer, work away or about an
hour and then realize they have not
had a coee and need to get readyto the day. The day can change in a
heartbeat, and you don’t miss a beat!
Let us look at the Secondary Colors,
they determine how you reason in
your relationships and create bonds
with the world around you.
Should you preer Green frst; you
are nurturing, concerned and com-
ortable. Your power is creating sup-portive environments. Your motiva-
tion is to understand who you are and
what you want. You’re the perect
audience or others’ problems. They
interpret your concerns as encourage-
ment to talk about their lives. They
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 47/52
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 48/52
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 49/52
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 50/52
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 51/52
7/27/2019 Women With Know How October 2013 Issue
http://slidepdf.com/reader/full/women-with-know-how-october-2013-issue 52/52