Women With Know how March 2013 Issue

7/29/2019 Women With Know how March 2013 Issue

1/56

ARCH 2013

CAN IRESOLVE

THINGSWITHOUT

GOING TOCOURT?

WHAT YOUNEED TO

KNOW ABOUTTURNING

QR CODESINTO CASHHigginbothamJoan

Women History Month:Honoring Astronaut

HONEY ISA SWEETTREAT FORTIRED SKIN

HEALTHYINDULGENCES

Family

Top Stories


2/56Connect And Grow With Women In Our Community2

Mimi ZelmanPublisher

Dear Readers,

This month we celebrate Womens History month.

How Did Womens History Month Come into Existence?

According to the ederal website devoted to Womens

History Month, the US Congress established Womens

History Month albeit rst as a week, not an entire

month. Starting in 1981 and every year or the next ve

years, Congress continued to pass resolutions marking

Womens History Week. Eventually it became an entire

month. Each year it is given a theme.

The 2013 theme or Womens history month is

Women Inspiring Innovation through Imagination:

Celebrating Women in Science, Technology,

Engineering and Mathematics.

We couldnt have obtained a more appropriate

cover story celebrating this than Joan Higginbothamwhose story is so amazing! Joan is a ormer

astronaut and how she got there is very inspiring. I

know when you read her story; youll be as inspired

by her as I am.

Dont orget to mark your calendars and

celebrate women this month by attending our

Making An Impact Conerence For Women! Our three

speakers will impact your lie, business and world.

Register at: www.womenwithknowhow.com

Have a great month!

Mimi


3/56www.womanwithknowhow.com MARCH 2013 3

C o n t e n t sPublisher/President

Mimi L. Zelman

[email protected]

Creative Director

Juliana Lievano

www.JulianaCreativeDesigns.com

Contributing Writers

Terri BennettElyshia Brook

Robyn Crigger

Cover Photography

by Cover Photoghraphy by Benny

Dawkins o New Day Productions

For more advertising inormation

call Mimi at 704-491-1207or email her at:

[email protected] 2013

49

4

16

10Connecting TheDots or Your Soul-FilledBusiness To Attract Clients

20What You Need ToKnow About Turning QRCodes Into Cash

26Can I Resolve ThingsWithout Going to Court?

30Women BusinessOwners: Lets TakeControl o OurEconomic Future

54 Top 5 ThingsTo Never Put DownThe Drain

On thecover

JoanHigginbotham

36

50



profe

ssionalspotlig

ht

How did you getstarted in this business?

I moved to Charlotte rom the Wash-ington, D.C. area, in 2007 as a resulto my husbands work. I had alwayswanted to start a video productioncompany o my own, and the timewas right. Plus, Charlotte seemed tobe a great place to open a new busi-

ness. So, in February 2008, I launchedCristina Cassidy Productions, LLC.

What is your background-

what were you doing

beore this business?

I started out as a jack o all trades

and a master o none and or years Icouldnt nd my niche. I studied act-ing and singing in college, though Ieventually became a writer. My atherhad been a writer and video special-ist or the government, so I grew uparound video and audio equipmentmy whole lie.

In 1987 to 1991, I moved rom theWashington D.C. area where I had livedmost o my lie, and moved to NewDelhi, India, with my husband and twosons, I taught music at the AmericanEmbassy School there and sang andperormed in many plays and musicals.

CassidyBy Mimi ZelmanCristina



When we returned rom India, I decid-ed I wanted to be an actor, but ound

that it took me away rom my amilytoo much. In 1994, I landed a job as ascriptwriter at a small video produc-tion company in Northern Virginia.That led to an eventual job as a videoproducer. I worked there or eightyears and thats where I learned whatI know today about video production.In addition, I was given the oppor-

tunity to travel to nine countries as avideo producer during my time there.When I let in 2007 to move to Char-lotte, I was the companys head writerand senior video producer.What is a good early

story about your business?

In my second year o business I dida job or a local non-prot on a vol-unteer basis. It turned out to be a lotmore work than I had expected and Iound mysel a ew times eeling likemaybe I shouldnt have done the jobor ree. Soon ater that, I lmed aZumba perormance, also or ree, at aBobcats haltime show or members

o the Zumba class I was attending.One day in class, I was talking to theinstructor about the Zumba videowhen one o the class participants ranup to me and asked, Did I just hearyou do video? The non-prot I workor is desperate to nd a good video

person. She asked me what kind owork I did, and I mentioned the recent

volunteer job I had done or the othernon-prot. It turned out that she kneweveryone involved in the project I haddone, called to get a reerence romthem about my work, and hired mesoon ater. Her non-prot has turnedout to be my most loyal client.

What is unusual or unique about

your business, in comparison to yourcompetitors or similar businesses?

I think my level o involvement withmy clients is unique. Creating videoor my clients is always a collaborativeeort rom beginning to end. I alsoknow how to put together the rightvideo team or the particular project.

My video teams are made up o highlycreative and versatile proessionals. Wecan produce a wide range o videoormats, rom undraising pieces, toweb videos, to instructional videos, tobroadcast commercials. The act thatI am uent in Spanish also has beenvery benecial to several o my clients.When a video producer riend o

mine saw my website recently, sheexclaimed, You do ALL that? I washappy to answer with a denitive yes.

Is there a customer experience

you are most proud o?

I think my latest project, a promotional/



undraising video or The SandboxEvening o Believing Prom is some-thing I am very excited about. Theprom is held once a year or kids withcancer and lie-threatening illnesses.The promo video included sit downinterviews, on-the-y-interviews, twodays o shooting a try-on event, andull coverage o the prom. I producedit, shot it mysel with the help o mycamera assistant, Rachel Foley, and

my audio technician, Ben Cassidy, andthen edited it. I just got word that atits rst showing there wasnt adry eye in the house. That was ahumbling experience.

Do you do any charity

or nonproft work?

The Sandbox Prom is my main charityevent. Most o my time spent on it thisyear was on a volunteer basis. I also doa great deal o volunteer work or TheYonkoa Project, a non-prot in Atlanta,that is building a permanent medicalclinic in a remote village o Ghana, WestArica. I traveled to Ghana in April 2011to direct a promo video or the cause

that can be viewed on my website. Iwas contracted or that job, but becamea volunteer or the project soon ater-wards, working closely with the non-prot in the realm o social media.

CLICK ON AD TO VIEW OUR VIDEO



Who are some o your

most notable clients?

My client list includes: The ExceptionalChildrens Assistance Center (ECAC),The Sandbox organization, The YonkoaProject, The Tosco Music Party, CrissCross Mangosauce, Shop.org, Hospital-ity House o Charlotte, the BlumenthalPerorming Arts Center Education Insti-tute, the Let Love Reign Project, Hospiceand Palliative Care o Iredell County and

many more. You can view videos or allthese organizations on my website.

What is an interesting story

about a client interaction you had?

I think my time in Ghana was anamazing adventure. When the vanmet us at the airport in Accra, Gha-nas capital, the vehicle was not bigenough to accommodate our equip-ment. My director o photography onthe project was a ormer mountainclimber, so he was able to rig the vanwith our equipment strapped on topo it. We then experienced a 10-hourharrowing car ride on bumpy roads--some paved, some gravel, some dirt--

to Bibani, Ghana, where we stayed ata local Catholic parish overnight.

The next morning we headed outor another ve hour ride to the re-mote--and I mean remote--village oYiwabra, Ghana. Meeting the children,

the village elders and lming theYonkoa project temporary clinic orseveral days was a lie-changing ex-perience. It was exciting to know thatthese people were some day going tohave a permanent clinic to meet theirserious health needs.

While lming one day, I was surround-ed by a group o kids in the village. Istarted showing them pictures o my

dogs on my iPhone. As they laughedin excitement at looking at the photos,I realized that my dogs drank lteredwater, had health care plans and eventheir own swimming pool to play in.My dogs were better o than thesekids! That was when I determined todo what I could when I got back hometo help these villagers get the healthcare they so desperately need.What are some o your greatest

challenges in your business?

Some o the challenges have to dowith learning how to pace mysel. Ihave been called the Energizer Bunnyon many occasions, but I tend to

orget that everyone needs sleep anddown time. Over the years o runningmy business, I have learned that thereis a time to end the work day andthere is a time to turn o the phone.People can leave me messages thatI can check on a regular basis. I dont



have to answer every single call thatcomes in, especially on o hours. Be-ing well-rested and relaxed are im-portant ingredients in maintaining aneective business.

Another challenge is not to get intothe habit o resting on ones laurels.When I nish a project, I let mysel eelreally good about it or a couple odays, and then immediately start work-

ing on generating new business. Beinga sel-employed business person is alot like being a sherman. You can sitaround the home res talking aboutall the great catches rom the past, butyou know that eventually you are go-ing to have to get out and do the hardwork to put ood on the table.

What would you most like the

reader to know about your

journey in business?

You are never, I repeat, never too oldto start a business. I was told yearsago that the video world was only oryoung people and rankly, mostlyyoung male people. I decided to ig-

nore what everyone was saying. I wasalso advised not to use a emale nameor my business.

Clearly, I ignored that idea, too, anddecided to use my own name. I dontthink I have ever been discriminated

against or my age or my sex by anyo the many organizations and busi-nesses that have hired me over thepast ve years. My rule o thumb hasalways been to break through stereo-types. I encourage all women busi-ness owners and entrepreneurs todo the same.

Id also like readers to know about aeature-length documentary that I

have been creating over the past veyears. It is called Concerto or TwoBrothers and it is truly a work o love.You can learn more about it atwww.concertoortwobrothers.com or join the projects Facebookpage at: www.acebook.com/groups/98484100347/?re=ts

For more inormation aboutCristinas business, please go tocristinacassidyproductions.com

Cristina Cassidy Productionsopen minds with compelling videowww.cristinacassidyproductions.comFB: Cristina Cassidy Productions

email: [email protected]: 704-930-8503



by Terri Bennett

m

arketi

ng

Connecing Te Dos for YourSoul-Filled Business o Atrac Cliens

H

ow many o you havestarted your businessrom a place deep inside

your soul? What doesthat look and eel like or you? Startingand operating a business that speaksto your divine purpose and destiny iswhat a soul-lled, conscious-centeredbusiness owner desires. When you areliving your dreams and having un, youare creating a space in the world o yourown and playing BIG!!! Your business

is an extension o who you are and sowhat you do with it is totally up to you.

The success that you dream o anddesire is what will or will not happenbased on your mindset. Yes! Your mind-set has a lot to do with your successand how ar you will go in and with

your business. I say that or a couple oreasons because success includes yourmindset, actions and your network oinuence that you incorporate.

Your mindset is what you control andhow you think things through along

with how you make things happen.Your conscious and subconsciousmind play a huge role in your business

success. A conscious mind is a mindthat is ully aware o your existence,thoughts and surroundings, which youwill incorporate into your business ona daily. It a part o your mind that un-derstands logic and reasoning, whichcontrols your actions and intentions.

Your subconscious mind is how you

have a deeper connection with yoursoul or youre Higher Calling, whateveryou call God and also as you operateon a daily basis without really thinking.It is where your breathing and heartbeat are controlled which also includesyour emotions, eelings, and beliesthat are stored. It is essentially your

ultimate being as a human.

Both your subconscious and consciousminds play a role in your business andhow you connect and unction in yourbusiness. As your mindset plays a hugerole in the success, what separates you

by Elysha Brooks



rom the others in attracting your divineclients? There is a soul-ull connectionwith everyone you come to serve.

There are a ew elements that youwould need to consider as a conscious-centered business owner and the waythat your mindset attracts your divineclients. When you start a business toserve others, you will obtain more joyout o your business and it would more

than likely have a more meaningul rolein how you think, operate and attractclients. Here are a ew thoughts on be-ing a soul-ull business and how to besuccessul at attracting clients you need:

A marketing strategy AND solid au-thentic action steps are key becauseyou are not using push and pull tacticsthat are overbearing and too much. Iyou start with those types o tactics,your marketing strategy will be moreo pulling and not authentically at-tracting those who you desire to serve.When you are using such tactics (send-ing out your newsletter, postcards, allwilly nilly), you wont have an end goal

in mind, which means youre goingto waste your money and your time;along with not working with thosewho are called to work with you.

Lets look at some ways to get you onthe right page with building a con-

scious-centered business that attractsyour divine clients in the ollowing:

A systematic, repeatable

marketing process

You need to create a plan o authenti-cally attacking your divine clients to youin a systematic process and then repeatthat plan over and over again. The per-sistence o repeating this plan over andover again is what is going to get you cli-

ents. So, thats helpul inormation... nowlets look in more detail at whats involvedin creating your Marketing Strategy.

Plan Your Time Accordingly

You must schedule business develop-ment into your workday. During thosebusiness development hours, closeyour email program, turn the ringero on your phone(s), and ocus ONLYon your marketing. I you dont scheduletime to market you, your brand and yourbusiness, you wont nd an opening inyour schedule. Plus, the only way to builda steady stream o clients is to dedicatetime to business development.

Know What YourPriorities Are Everyday

Your business needs to be in linewith your priorities and values. Spendsome time thinking about WHO youare and what is important to you. Youwont be successul or happy i you at-



tempt to create a business that is notin sync with your purpose, mission,passion, values and priorities.

A Solid Business Model

or Your Business

What does your business DO? Notwhat you do, but what does yourbusiness do or your clients? What arethe problems that you solve? What doyour clients struggle with? Know this

and the ultimate solutions that youcan provide on a consistent basis andobtain successul results!

A Clearly Defned Client Profle

I you properly and clearly dene

your divine client, you can attract cli-ents to you, who are ready to buy whatyour selling, which o course takes a lotless eort than casting a wide net andtrying to make a sale to a non targetedgroup. With your Divine Client Prole,it is clearly dened, you can actuallytarget people who are DEMANDINGinormation on products and services,that you specialize in and do what youdo well.

Knowing what words and phrases cli-ents use to describe your business.I you know the words and phrasesclients use to describe you and yourcompetitors, you have a great leg upon the competition. You can use thosewords and phrases in your market-ing copy, on your website, or searchengine optimization, in your elevatorpitch, etc. It allows you to mirror backto potential clients in a way that theyare comortable. Its no dierent thanbeing a job hunter and creating a cus-tom resume and cover letter tailored toa specic job opening.

Packaging your Products and Services.Have oerings, products and servicesthat provide a variety o price points. Itallows your divine client to purchasesomething smaller and get to know youbetter, beore they commit to some-thing larger. Your goal is to build divine



relationships that can see the value oconsistently working with you and theyare happy with the results and knowwho you are and what they can expect.When you build a soul-ull and con-scious-centered business you arebuilding an enterprise that is basedon a solid oundation that serves yourpurpose and attracts those divineclients that are willing to pay you whatyou are worth and who you enjoy

waking up everyday excited to serve.

It all belongs to you and how your mind-set is designed to build your master-piece. Dont allow the time to pass you

by because you dont have the tools, ndthe people, resources and those that canget you to where you need to be.Learn more in my new book BrandingThe Authentic You, just released in Janu-ary 2013 on amazon.comamazon.com

Elyshia Brooks-CarrConsulting, coaching and training companythat works with heart-elt, conscious entrepre-neurs and service-based [email protected] / 800.511.5410www.ElyshiaBrooks.comwww.KreativeGroupInc.com


14/56

If you or a loved one needs help

or you want to help save lives,

contact us today at 704.705.1850

or visit www.lls.org/nc

PhotobyNigelParry/CPi

Dessa G.non-Hodgkinlymphoma survivor

Since 1949, the survival rate for many blood

cancer patients has tripled. In some cases

quadrupled. Whats one more survivor?

Beautiful.


15/56

an ImpactConference for

Making

WomenMARCH 19/2013Blake Hotel555 South McDowell Street

Charlotte, NC 282049:30AM-3:30PM$60.00 PER PERSON

Nicole GreerFounder and principal

couch at Vibrant Coaching

Janet C. HartV.P. of Public Relations &

Communications BBB

Kelly SwansonAward Winning Story Teller,

Comedian, Motivational Speaker

to register go to www.womenwithknowhow.com



fam

ily

Winter is rough on skin. Theres the nor-mal double whammy o reezing temper-atures and drying winter winds that take aheavy toll on skins natural moisture con-tent. This year, typically exhausted post-holiday bank accounts likely will be undereven closer scrutiny, placing a rejuvenat-ing trip to the spa out o reach or many.Yet there are a ew simple and aordable

things you can do or your skin at homethat mimic those costly spa treatments.The basis o these treatments is 100 per-cent pure and natural honey. Honey is soeective in beauty treatments becauseits a humectant, which means it helps toattract and retain moisture. As the Na-

tional Honey Board notes, honey is usedas an all-natural moisturizing ingredient inmany skin and hair-care products. Honeyalso acts as an anti-irritant, making it suit-able or sensitive skin.

Here are some economical ways to makehoney an essential part o your homebeauty regimen.

Hair ConditionerIngredients:

1/2 cup honey

1/4 cup olive oil - use 2 tablespoons

or normal hair

Directions:Mix honey and olive oil. Work a small

amount at a time through hair until coated. Cover

Buzzworthy Beauty

Honey is a Sweet Treatfor Tired Skin



hair with shower cap; leave on 30 minutes.

Remove shower cap; shampoo well and

rinse. Dry as normal.

Hair ShineIngredients:

1 teaspoon honey

4 cups warm water

Squeeze o lemon (or blondes)

Directions:Stir honey into warm water.

Blondes may wish to add a squeeze o lemon.

Ater shampooing, pour mixture through hair.

Do not rinse out. Dry as normal.

Honey and Oat ExoliantIngredients:

1/2 cup honey

1/2 cup oatmeal

Directions: Mix and smooth over ace.

Massage and leave on or 10 minutes.

Rinse o with warm water.

Moisture MaskIngredients:

2 tablespoons honey

2 teaspoons milk

Directions:

Mix honey with milk. Smooth over ace and

throat. Leave on or 10 minutes. Rinse o with

warm water.

Cucumber Honey Eye NourisherIngredients:

1 tablespoon aloe vera gel

2 teaspoons cucumber, peeled with

seeds removed

1/2 teaspoon chamomile tea

1/2 teaspoon honey

Directions:Steep chamomile tea in boiling

water. Set aside to cool. In ood processor or

blender, combine cucumber, aloe vera and

honey. Blend on low setting. Add chamo-mile tea. Blend until smooth. Apply gently

under eyes using ring nger. Store in glass

dish covered with plastic wrap in rerigera-

tor or up to one week. Best applied chilled.

Recipes courtesy o the The National Honey

Board. Visit www.honey.com or more tips on

how honey can sweeten your daily routine.

Mandatory photo credit:The National Honey Board



18/56

Spa Treatments, Massages, Wraps, Facials

704.542.7306

Natures-Spa.com

Best Bodywraps

$20.00 Of*

*With the mention of this ad. First timeclients only /One hour or more

Experience Charlottes

Recognized or our ability to provide comprehensive, eective,

and efcient temporary and permanent stafng solutions. Found

on the belie o developing long term relationships, our ocus is on

understanding our clientsneeds and delivering results!!

THE RIGHT FIT IS EVERYTHING!

Locally owned Womens Business, located at

the Forum@Ballantyne Commons

serving Charlotte and surrounding areas since 1999

www.PremierResourcesNC.com

704.543.9200

www.PremierHealthcareNC.com

704.644.1880

Far rom ordinary, yet close to everything.Located in one of Charlottes most

prestigious and historic neighborhoods,

The Duke Mansion offers you

exceptional hospitality with all the

conveniences of a modern hotel. With

our Four Diamond service and the

beauty of our 4.5 acre historic estate,

your stay at The Duke Mansion will be

unlike any other.

20deluxeovernightguestrooms,all

with private baths and wireless

Leisurelymade-to-orderbreakfastsor

delicious continental breakfasts to go

5minutesfromCharlottesuptown

and25minutesfromtheairport

Walkingdistancetorestaurants,

theatre and stores

For Reservations, call 704-714-4400

400 Hermitage Road | Charlotte, North Carolina

704.714-4400 or 1-800-202-1009 | www.dukemansion.org

The Duke Mansion, listed on the National Register o Historic Places,

is a nonproft supported by its patrons, donors and neighbors.

Photography: Paul Purser


19/56

CLICKONADT

OVIEWO

URVIDEO


Hate Car Shopping? No Time?Womens Automotive Solutions is a unique car buyingservice that can save you hundreds to thousands ofdollars on the purchase of a new or used car withoutall the hassle that comes with traditional car shopping!

www.WomensAutomotiveSolutions.com

Call 704.248.8706

TheAutoChoiceForWom

en

!

R

We MakeCar Buying

EASY!TM



H

ave you seen one othese beore? You prob-ably have. Ater some-

what o a slow start,theyre one o the astest-growingtrends in the US right now. But what arethey? Where did they come rom? Andmost importantly, how can you usethem to make money in your business?

QR Codes 101

This type o interesting little box is

called a QR code. QR stands or quickresponse. They originated in Japanover 10 years ago and they are quicklybecoming one o the hottest trends inthe United States.

A QR code can be scanned by anysmart phone with a ree app. Since

the app is ree, just about every smartphone has it or will have it at somepoint in its liecycle. Once the QR codeis scanned, something happens. Thissomething can vary, depending onthe type o QR code it is. For example,the QR code can take the viewer to a

special site, bring up a coupon or specialoer, or even put your contact inorma-tion directly into the scanning phone.

Also known as a 3-D barcode, the QRcode will most likely replace the nor-mal barcode that were amiliar with.The reason or this is twoold. The bestreason is because this code actuallyholds 10 times more inormation thana typical barcode with stripes.

A QR code can also have a 30% margino error and still unction properly (thisis in sharp contrast to a barcode whichis under 10 %). In other words, a QRcode can be slightly mistreated, miss-ing inormation, or be manipulated ordesign purposes and still work. This issomething you cant say about a nor-

mal stripe barcode. (Note: the QR codeabove has been broken on purpose.Its there or illustrative purposes only.)Now that you know a little bit aboutQR codes, were going to take a lookat how some real businesses are usingthem to make more money.

What You Need o Know Abouturning QR Codes Into Cash

te

chnolo

gy by Mercedes Tabano



How Real Businesses Are

Turning QR Codes Into Cash

There are so many ways to use QR

codes, that the list and potential is trulyendless. Rather than just talking in thehypotheticals, here youre going tosee how real businesses are using QRcodes in their marketing campaigns.

Reputation management-reputationmanagement is a problem or doctors,lawyers, as well as restaurants and ho-

tels. One hotel is taking action. Actual-ly, this is ast becoming a trend in smallhotels as well as bed-and-breakasts.

Inside the hotel are table tents with aQR code on it. When a person scansthe QR code, theyre taken to a site

where they can leave a review onlineabout their experience. In this way, thehotel hopes to boost its reputation.

As a virtual salesman-this idea origi-nally debuted in an art gallery. Any-one whos ever been to an art galleryknows that knowing more about theartist or the artwork enhances the

enjoyment o the piece. However youdont want an art gallery salespersonollowing you around the whole gal-

Experience the Best Tea of the 21st Century

www.KTeasOnline.com

Find KTeas products at:BLACKLION (Pinevil le) 10605 Park Rd., Charlotte, NC 28210

Across from CMC-Pinevil leVisit our website to f ind other locations

KTeas SpecialtyTeas & Gifts



lery. Thats where the QR code worksso well. For every piece in the art gal-lery, the gallery had set up a small QRcode. Once this QR code was scanned,the person was taken to a site thattold them more about the piece or theartist. In some cases, it was the artisthimsel talking. In other cases, it wasa virtual tour o the artists studio or acomposite o their work. This strategyincreased the enjoyment o the people

viewing the art and they didnt haveto eel uncomortable about havingsomeone ollow them.

Virtual sommelier-this idea comes tous rom a restaurant. The restaurant inquestion knew that most o their wait-sta did not know much about wine.So they put a QR code on the menuthat would tell you all about the wine.

When scanned, this QR code would tellyou which wine goes best with bee,lamb, sh, cheese and vegetables. Italso told you the dierence between

one year to the next and the dierenttypes o wine available. In this way, aperson can learn everything they needto know about wine to make the bestpairing, without having to ask the wait-sta anything.

Virtual house tour-how many timeshave you passed a house or sale, andwanted to know what it looked likeinside? Even when you are looking tobuy the house right now, you dont al-ways want to get the Realtor involvedright away.

What i this isnt the right house oryou? When the Realtor sets up a sign

with the QR code on it, it most otentakes people to a virtual house tour. Inthis way, people can view the interioro the house on their smart phone anddecide i they would like to see it in per-son. This ensures that the Realtor onlygets the most serious o buyers.



As a coupon distribution method-

stores, salons, restaurants, and otherbusinesses make use o this method.They use the QR codes to give dis-counts that potential customers canuse in store.

These businesses post these QR codesdirectly on their ads. By putting it ontheir out-o-store advertising, peopleare encouraged to scan it and visit the

store. In store QR codes are most o-ten used or getting people to join anemailing list.

As a list builder-authors in particularmake great use o this type o QR code.When the QR code is scanned, it takesthem to a squeeze page, (a place on-line where they can opt into a list.) QRcodes print beautiully in books andare easy to scan.

Usually, the author will give out some-thing that complements their booklike an additional chapter, a checklistor a how to book, or special report.In exchange, the author collects your

email address. They can use this in theuture to let you know whenever theyhave a new book out or will be doingan event in your area.

Business cards-this last one is a littlebit more unusual in the sense that it

does not take you directly to a website.Instead, it makes use o the QR codesother unction, to transmit and storeinormation. In particular, when this QRcode is scanned instead o going to awebsite it puts the contact inormationrom the business card directly intoyour smart phone. This is a huge timesaving avorite at networking events.Simply scan the QR code, and youhave the new persons inormation in

your phone to be used later.

Now that youve seen the potential oQR codes, youre probably eager to getstarted. Youre only limited by your owncreativity. However, beore you launch amassive campaign, be sure to read parttwo o this article next month:

Common Mistakes With QR Codes

That Can Cost You Money

Want to nd out more about howto market your oine businessonline? Go to www.thisoerisgreat.com/marketingguide

Mercedes Tabano

mercedestabanoii.com/www.acebook.com/DynamicDimensionsMar-keting \t _blank https://www.acebook.com/DynamicDimensionsMarketingLinkedIn: Mercedes Tabano IILION [email protected]



hairdreams

Have the

of your

NOW!20% OFF

WITH THIS AD (Selected stylist on

PRECISION CUTS

COLOR AND HI-LIGHTSKERATIN TREATMENTS

WAXING

At Ambiance hair salonwe are committed to make

you look your very best.

w w w . A m b i a n c e H a i r S a l o n . c o m

704.366.3830

4219-1A PROVIDENCE RD

CHARLOTTE, NC 28211



CLICK AD TO WATCH VIDEO



familylaw

W

hen I meet with a po-

tential new client, I am

usually asked i there is

a way to resolve issueso custody, child support, alimony, and

property division without going to court.

I tell them that any and all issues can be

resolved between the parties i both par-

ties are willing to do so.

Although many cases do end up being

litigated in court, a resolution that doesnot involve a Judge making a decision

is usually the best resolution to the

issues at hand because an out o court

resolution is something that both par-

ties have input into.

Whether you are contemplating separa-

tion or are already separated, you can

make the decision to work with the otherparty to reach an agreement on time

with the children, cash fow, and division

o assets and debts. Negotiation o the

terms o an agreement oten involves

mediation, which is a process by which

the parties and their attorneys meet with

a neutral party, usually another attorney,

who attempts to help the parties come

to an agreement. A mediator is a neutral

party who had no stake in the outcomeo the matter, so is able to help the par-

ties look at things objectively and work

together to come to an agreement that

meets both partys needs.

This process is not always easy, but i

both parties are willing to work toward a

resolution, many cases can be resolvedwithout court intervention. I you are

involved in mediation, or want to try

mediation, what to do you need to do?

Make sure your attorney knows that you

would like to try mediation and talk with

your attorney about what your goals and

needs are.

Once the decision to mediate has beenmade, be prepared or both sides to

exchange a lot o documentation and

inormation the more inormation that

everyone has, the better chance there is

to reach a resolution. Talk with your at-

torney about what your goals and needs

Can I Resolve TingsWithout Going to Court?

by Rebecca K. Watts



are. Instead o ocusing on what the law

says you may be entitled to, ocus on

the result that you want and work with

the attorney and the mediator to pos-

sibly get to the desired result in a way

that may be dierent than how a court

would handle it.

On the day o mediation, be prepared or

a long day. Most o the time, i media-

tion is productive, everyone will want

to continue working to try to reach anagreement that day instead o leaving or

the day and coming back another time.

I always tell my clients to make sure they

have breakast beore mediation and to

bring snacks or the day so that they can

avoid getting tired rom not eating.

I also tell my clients to be prepared or

some down time in mediation the

mediator will usually shuttle between

the room that you and your attorney are

in and the room that the other party and

his attorney are in and the mediator may

be in the other room or a while, so its a

good idea to bring a book or magazine

or iPad or something to do when you

and your attorney run through every-thing you need to discuss and you are

still waiting or the mediator to return.

And, perhaps above all else, it is impor-

tant to keep an open mind about how

you get to the result you want. Creative

solutions are oten ound in mediation

and i a creative solution achieves a result

that both parties can live with, then that

is a good thing.

Rebecca K WattsKrusch and Sellers, P.A./Two Fairview Center6230 Fairview Road, Suite 105Charlotte, NC 28210Phone: 704-556-0707Direct Line: 704-412-9103

Fax: 704-553-7824www.kruschlaw.com

Lay in a course, Navigate the change,

Destination Success

They helped me to ocus on my goals,improve my personal capacity and put inplace the systems I need to be successul.

Kelly Wascher/Owner, Kelly Wascher, CPA, LLC

Lee and Lauren RichardsonCertifed Business Coaches

115 Doby Creek Court, Fort Mill, SC 29715

Lee-803-431-6956Lauren-803-431-9493

[email protected]

www.successful-ventures.netwww.successfulventurescoaching.com



CharlotteWomen in Leadership Symposiums

e focus of a Women in Leadership Symposium is to bring together a diverse mix of successful women leaders who, through thediscussion of topics relevant to todays issues will educate, inspire, and encourage women to reect on their own goals and status as theystrive to advance within their organizations. e symposiums are similar to conference sessions with 5-6 executive level, successful,diverse women, each with 8-10 minutes to speak about a selected topic, and then the panel responds before the next presenter. ere ia motivational component, but the purpose is to provide useful advice, knowledge, and strategies through presentations and discussionson relevant topics from diverse groups of leaders to empower our participants long aer the motivation has lessened.

March 20, 2013Foundation for the Carolinas220 N Tryon StCharlotte, NC

Continental Breakfast: 8:45-9:15Event: 9:15-12

Networking: 12-1

Jeannene AllenHuman Resource Director

CVS Caremark Corporation

Mina Hunter, BSHS, RRT, NPSBayer HealthcarePharmaceuticals

Executive Sales ConsultantOncology Division, Nexavar

Mimi ZelmanPresident and Publisher W

With Know HowPresident Elect Business a

Professional Women: North C

Janet C. Hart, APR, CFEEe President of Public Relations and

CommunicationsBetter Business Bureau of

Southern Piedmont

For more information about the event or to inquire aboutsponsorship please contact [email protected]


29/56

INDEPENDENT RESTAURANTS

SUPPORT LOCAL GREAT CAUSE

$2 PER MEAL IS DONATED TO THE SECOND HARVEST FOOD BANK

$1 BUYS 4 MEALS FOR THE KIDS

DineOutCharlotte.c

3 COURSE DINNER FOR $32OR

3 COURSE DINNER FOR $22

APRIL 12 - APRIL 21

Presents

TO BENEFIT

emrged



business by Vilma Betancourt-ODay

Women Business Owners: Les akeConrol of Our Economic Fuure

As women business owners,we are risk takers, inuentialand a powerul economicorce in the United States

and in the world.

Increasingly our successes are beingused as role models or the develop-ment o women-owned businesses inother parts o the world, which makesus tremendous goodwill ambassadorsor the United States, states Women Im-

pacting Public Policys (WIPP) EconomicBlueprint Executive Summary (WIPPEconomic Blueprint). This detailed planocuses on seven (7) issues: Procure-ment, Access to Capital, EconomicPrinciples, Healthcare, Energy & Environ-ment Principles, Telecommunications &Technology, and Export & Trade.

It is available on WIPPs website at:c.ymcdn.com/sites/www.wipp.org/resource/resmgr/Docs/EconomicBlue-print2013.pd. Below is a summary (andmy interpretation) o these seven (7)areas, with emphasis on Procurementand Access to Capital.

Procurement Principles

Federal law mandates that 5% o Fed-eral government procurement con-tracts be awarded to women-owned

small businesses (WOSB) in industriesidentied by our digit North AmericanIndustry Classication System (NAICS)codes in which WOSBs are underrep-resented or substantially underrepre-sented. However, in 2011 only 3.98% oprocurement contracts were awardedto WOSBs a decrease rom 2010.

On January 2, 2013, President Obamasigned into law the National DeenseAuthorization Act o 2013 (NDAA),which includes Section 1697 Con-tracting with Small Business ConcernsOwned and Controlled By Women andremoves the caps on set-aside con-tracts. This amendment oers a tre-mendous opportunity or growth to allqualied WOSBs whose industry codes(NAICs) have been identied by theSmall Business Administration as under-represented or substantially underrep-resented. In addition, each competingconcern must be duly certied by a



Federal agency, a State government,or a national certiying entity approvedby SBA (i.e. National Women BusinessOwners Corporation - NWBOC), asan EDWOSB (economically disadvan-taged women owned small business)or WOSB, or must certiy to the con-tracting ofcer and provide adequatedocumentation that it is an EDWOSBor WOSB. The statute imposes penal-ties or a concerns misrepresentation

o its status (Federal Register/Vol. 75,No. 194/Thursday, October 7, 2010/Rules and Regulations).

As outlined in WIPPs Economic

Blue print, two ocus areas o the

Procurement Principles are: Improve the Women-Owned Small

Business Procurement Program Award prime contracts to

women-owned rms. Further improve the WOSB procure-ment program by granting sole sourceauthority to contracting ofcersutilizing the WOSB program.

Increase Goals for Small

Business Contracting

Increase goal from 23% to 25% - cur-rent goal o 23% has never been met!

Increase subcontracting goal to 40%

(NDAA 1651-1655 Transparency inSubcontracting, H.R. 3893, House BillSponsored by South Carolina Repre-sentative Mick Mulvaney: Improves

transparency and enorcement osubcontracting opportunities or smallbusinesses.)

Access to Capital Principles

Access to capital continually tops thelist o concerns or small business own-ers. Whether it be capital to buy equip-ment, hire additional help or even justmake payroll, Americas entrepreneurshave been suering through one o

the worst lending droughts in modernhistory, writes Cielo Villasenor o Madi-son Services Group, a woman-owned

Licensed in NC & SC

704-556-0707(Located in Southpark) kruschlaw.com

5950 Fairview Road, Suite 808 Charlotte, North Carolina 28210

[email protected]* [email protected]*(licensed in NC/SC)[email protected] [email protected]

[email protected]

N.C. Bar Certifed Specialist

in Family Law* Certifed Superior Court Mediator Alimony Separation Agreements Child Custody/Support

Mediation Certifed Financial Mediator Post-Separation Support Equitable Distribution Pre-Nuptial Agreements Collaborative Law

C A N I S U R V I V ED I V O R C E ?

A B S O L U T E L Y !



government relations and business de-velopment services company in Wash-ington, D.C., whose expertise includesbusiness development programs,government procurement, healthcare,export development, and tax issuesaecting small businesses.madisonservicesgroup.com

The Small Business Lending Enhance-ment Act (H.R. 1418/ S. 2231), i passed,

increases the lending cap or CreditUnions to 25.7%, and would inject anextra $13 billion into the economy, giv-ing small businesses the uel they needto create 140,000 new jobs in the rstyear alone, giving small businesses theuel they need to create 140,000 newjobs in the rst year alone, and it wouldnot cost taxpayers a single penny.

Provide Incentives to Investors

& Lenders to Small Businesses Encourage the Security and Exchange

Commission to nalize the regulatory

requirements necessary to put crowdunding in place.

Urge Congress to explore ways to

incentivize lenders other than banks toinvest in small businesses.

WIPP believes Congress should lift

restrictions on credit union lending tosmall businesses (mentioned above asThe Small Business Lending Enhance-ment Act (H.R. 1418/ S. 2231).

Increase Government Business Assis-

tance or Loans Small businesses needing infusion of

capital in order to grow would benetrom increased business assistancesupported by the Federal Government.

Economic Principles

The current decit is higher than anydecit between the years 1946 and2008 and it aects small businessesthrough increased taxes and higherinterest rates.

Federal Spending Should be Signicant-ly Reduced. Provide Small Businesseswith Certainty in Economic Policy andRegulations Create a Tax Code that

Fosters Growth.

Healthcare Principles

Small business owners ace the verydifcult challenge o providing theiremployees with aordable health insur-ance coverage; many small (or micro)



businesses cannot aord to insure theiremployees and/or their amilies. Ensure Health Insurance Exchange

Provide More Choices and BetterPrices or Small Businesses

Cost Containment Measures Should

Address Increased Healthcare Costs

Energy & Environment Principles

The Department o Energy awarded$228 million in procurement con-

tracts to Women Owned Small Busi-nesses in 2011.

Adopt a Comprehensive Energy Plan

Continue to Provide Research & Devel-opment Incentives

Telecommunications

& Technology Principles

The cost o telecommunications ser-vices is higher or small businesses; priceand service discrepancies exist or smallbusinesses in rural areas.

Increase Women and Minority

Media Ownership Expand Access to Broadband

Service Nationwide Promote Wireless Aordability

Export & Trade Principles

Weve got to rebuild our economyon a new and stronger oundation orgrowth. And part o that means get-

ting back to doing what America hasalways been known or doing whatour workers and our businesses havealways done best and thats makinggreat products and selling them aroundthe world, President Obama, December9, 2010. The President set a very ambi-tious goal o doubling U.S. exports bythe end o 2014; WIPP believes interna-tional business is an important compo-nent o its economic principles.

Simplify the Federal

Requirements to Export Develop an Annual Small Business

National Strategy on Export

In 2012, there were 8.3 million womenowned businesses in the U.S. we musttake control o our economic uture bygetting involved in the legislative pro-cess. Our votes are powerul!

Vilma Betancourt ODayWomen [email protected]/in/vilmabetancourtoday-womenwrule


34/56


35/56


36/5636

JoanHigginbothamWomen History Month:Honoring Astronaut

By Vilma Betancourt-ODay



She has traveled into space and madehistory as the third Arican American

emale Astronaut to achieve this dis-tinguished honor; she placed third ina emale bodybuilding competitionater training in weightliting or justone year. For Joan Higginbotham it allstarted by having a solid oundationbuilt by loving, dedicated parents, Inez

and William Higginbotham. They en-couraged their our ospring to ollow

their passions and their expectationwas that each one o them would dotheir best; in turn all our o the Hig-ginbotham children have deliveredexcellence. Her Mother was the rstin her amily to graduate rom college,and thus education was paramount or

Her career with NASA began two weeks after graduating from

Southern Illinois University and moved to Florida where she worked

at the Kennedy Space Center as a Payload Electrical Engineer in the

Electrical and Telecommunications Systems Division.


38/56

HotWorks.org Presents 5th Annual

Charlotte Fine Art Show

Bill Turner, Pain

May 10-12, 2013

Juried Fine Art & Craft Show

Charlotte Convention Center 501 S College St., Charlotte, NC 28202Fri, May 9, 11am-7pm ~ Sat, May 10, 10am-5pm ~ Sun, May 11, 10am-5pm

$10 3 Day Pass; 12 & Under FreeDiscounted Patron Parking $6 or $3 First Hour at LAZ Parking/Charlotte Westin Parking Center

Must Show Art Show Ticket Stub Upon Departure

www.HotWorks.org proud sponsor of the Institute for the Arts & Education, Inc.



the our Higginbotham siblings. Shebelieves that parents are the primaryrole models or their children, just ashers have been or her leading byexample. Today, a strong bond withher siblings and amily members is atestament to the extraordinary amilyvalues o the Higginbotham clan.

Born in Chicago, Illinois, she has al-ways been interested in Math and the

Sciences. Growing up she enjoyedspending time with her amily andriends, outside activities includedjumping rope, playing sotball, tennisand shopping. She attended WhitneyM. Young Magnet High School, whereFirst Lady Michelle Obama also attend-ed but graduated a year ahead o her.Her Undergraduate Degree

and New Career with NASA

While attending Southern IllinoisUniversity at Carbondale she internedor two years at IBM and envisionedhersel working there ater graduation.During her tenure at IBM she viewedthe company as a good employer and

they thought o her as a good employ-ee. In 1987 she earned her Bachelorso Science degree in Electrical Engi-neering. At the time she graduatedrom college, IBM had a hiring reezeo Engineers but oered her a positionas a Sales Associate and planned to

transer her to Engineering once thereeze was over. In the interim, shereceived a phone call rom someone atNASA who had a copy o her resume;he thought she would be a good t ortwo available positions in his director-ate. Her career with NASA began twoweeks ater graduating rom SouthernIllinois University and moved to Floridawhere she worked at the KennedySpace Center as a Payload Electrical

Engineer in the Electrical and Telecom-munications Systems Division.

Two Masters Degrees, Training as

an Astronaut, Travels into Space

While working ull time at NASA, sheattended Florida Institute o Technolo-gy and received a Masters o Manage-ment degree in 1992. Two years latershe applied or the astronaut corpsor the 1995 class. Although she wasone o 122 that were interviewed orthe program, she was not one o the15 selected. She spoke to some boardmembers who suggested she pursuea more advanced technical degree,

39


40/56Connect And Grow With Women In Our Community

which she did and in 1996 receivedher Masters in Space Systems rom theFlorida Institute o Technology, againthrough NASA and while working ulltime. Her hard work and personal sac-rices paid o as she reapplied or thecorps and was selected or the 1996class - Class number 16.

Ater rigorous training, Ms. Higgin-botham was assigned to be part othe crew o STS-116 Discovery whichlaunched into space on December 9,2006 with a seven member crew ona 12-day mission. One o the biggesttasks on this mission was to electrically

recongure the space station. Herprimary assignments were to act as ro-botics arm operator on the space sta-tion and as the load master, the personin charge o transer and deployingsmall satellites. The shuttle returnedon December 22, 2006. Ms. Higginbo-tham participated in 53 space shuttlelaunches during her 20 year tenureat Kennedy Space Center and retiredrom NASA in November 2007 to starta new career in the private sector.

She Falls in LOVE, Gets

Married, Relocates to Charlotte

In September 2009 while attending a

Ms. Higginbotham participated in 53 space shuttle launches during her

20 year tenure at Kennedy Space Center and retired from NASA in

November 2007 to start a new career in the private sector.

40


41/56www.womanwithknowhow.com MARCH 2013

For more information, call 704.560.6788 or visit

www.eWomenNetwork.com/GreaterCharlotteRegion

Join today to receive membership privileges and discountswhile building your customer base.

The Best Way for Charlotte Region

Businesswomen to Do Business!eWomenNetwork connects women and their businesses worldwide

with a Give First, Share Always philosophy. The Greater Charlotte

Region chapter oers the opportunity for women to make

empowering connections through monthly Accelerated Networking

Events, Strategic Business Introductions and members-only events.

Upcoming Monthly Events

March 8, 2013

4th Annual Womens Success Summit

Succeeding in Spite of Everything

Speaker: Sandra Yancey, President, eWomenNetwork

Networking 10:30 am; Program 11:30 am - 2:45 pm

Ballantyne Hotel

April 4, 2013

Your Most Powerful Marketing Tool is You

Speaker: Lou SolomonNetworking 10:30 am; Program 11:30 am - 1:30 pm

Hilton Charlotte Executive Park



party held by the Congressional Black

Caucus in Washington, D.C., she metCharlotte City Council member JamesMitchell. Ater about two years o a longdistance relationship, Ms. Higginbothamrelocated to Charlotte and they weremarried last year.

Her Commitment to Staying Healthy

and Community Involvement

Although she no longer competes inbodybuilding competitions, she is ab-solutely committed to staying healthy

by continuing to lit weights, work outand participate in other activities.As a member o the Crown JewelsChapter o Charlotte (crownjewelslink-sinc.org), she volunteers her time andocuses on Health and Human Well-ness and in particular issues relating tochildhood obesity, which has becomea very serious matter in our country.The Links, Incorporated has a member-ship o over 12,000 proessional wom-

en o color in 273 chapters located in42 states and three countries.

Women and Girls in Science,

Technology, Engineering

and Math (STEM)

The STEM initiative began in No-vember o 2009 by the White Housebecause President Obama wants toincrease the number o women en-gaged in Science, Technology, Engi-neering and Math (STEM) as he eels itis critical to our Nations out-building,out-educating and out-innovatinguture competitors. President Obamabelieves that giving greater promi-nence to strong role models is not

just the right thing to do, but thesmart thing to do. She recommendsto young ladies and women who areconsidering entering these elds thatthey nd study partners or groups, asit can be challenging not difcult,but very challenging. By orming these

She believes that parents are the

primary and best role models in their

childrens lives. As parents, it is very

important what they say and what

they do as their children are watching

and learning from them.


43/56www.womanwithknowhow.com MARCH 2013

partnerships or groups they can workthrough problems or issues that mayarise. Once they are at the collegelevel, it is important that they havea plan about what they want to dowhen they graduate and what kind ojob they would like to have.

A golden nugget she wants to share:always be willing to take advantage oopportunities that come your way that

you did not necessarily plan or; a greatexample is her own experience whereshe planned to be an Electrical Engi-neer, not an Astronaut. Because o herbackground, education and training,there was a time when an opportunitypresented itsel and she took advan-tage o it and had a very successulcareer at NASA.

Exceptional Leaders Create

Other Exceptional Leaders

At NASA, others saw something in herthat she did not necessarily see hersel,i.e. she never saw hersel as an Astro-naut. Ms. Higginbotham credits a se-ries o Exceptional Leaders who helped

develop her career as an Astronaut andexposed her to great opportunities.The many promotions and accoladesthat she received while at NASA androm other organizations demonstratesthat she, too, is an Exceptional Leader.Inuences and Role Models in Her Lie

The strongest inuences in her lieare the people who had a role in herupbringing her parents and amilymembers. They were instrumental inher development. Her parents instilledin her the notion that she had to dothe best that she possibly could andthey never let her get o track. Becausethey had high expectations o her, shehas always expected great things romhersel. Her siblings have always been

very supportive o her and she is alsovery supportive o their endeavors.

She believes that parents are the pri-mary and best role models in theirchildrens lives. As parents, it is very im-portant what they say and what theydo as their children are watching andlearning rom them.

Her parents expected the best romtheir children and she and her sib-lings have delivered excellence. Ms.Higginbotham, like her own parents,leads by example.

Thank you to Astronaut Joan Higgin-

botham or your outstanding service tothe United States and thank you to Mr.and Mrs. Higginbotham or sharing yourprecious daughter with us. Some o theinormation and pictures o AstronautJoan Higginbotham were gatheredrom www.nasa.gov

43


44/56

CLICKONADTOVIEWO

URVIDEO

Our expertise ismanaging change

and cultivatingtalent

Executive SearchExecutive Coaching

OutplacementSuccession Planning

Search & RecruitingLeadership Development

Retirement WorkshopIndividual Career Counseling

AssessmentsPlant Closings

For information call 704-849-2500

www.compasscareer.com

8509 Crown Crescent CourtCharlotte, NC 28227

Change

is

constant

but never

easy!


45/56


46/56

MAGINE CREATE INSPIRE SAVE LEAR

www.SouthernSpringHomeandGardenShow.com

FEBRUARY 28-MARCH 3The ParkExpo and Conference Center

2500 East Independence Blvd., Charlotte, NC

Thursday-Suday 10am-6pm

Friday 10am-9pm | Saturday 10am-8pm

Adults $10 | Uder 15 FREE with payig adult

ADVAnCE TICKETS $7.50 Harris Teeter with VIC card(55+) Thursday $7 (no coupons)

Register online to win a $1000 Shopping Spree!

704.376.6594 A Southern Shows Inc. Production

Chris LambtonHGTVs Going Yar

Fridayand Saturday

Belgard Gardes | Outdoor Livig | Gree Market | Decorative Arts & Crafts | IteriorsKitche & Bath | Buildig & Home Improvemet | Taste & Travel | Marketplace Shoppig


47/56


48/56



Losing weight and getting into shape is

a goal many Americans aspire to achieve.

Choosing a weight loss plan that ts yourliestyle is a crucial rst step in developing

the diet that works or you.

The road to a sound weight loss plan

should begin with the ollowing steps:

Talk with your doctorFirst and oremost, speak with your doc-

tor. Your healthcare provider can help you

set attainable weight loss goals as well as

discuss any medical conditions you have or

medications you may take that could aect

your ability to modiy your diet. Talking with

your doctor can help you nd a plan thats

tailored to your particular needs.

Choose the right plan or youOne size does not t all when it comes to

diets. In act, several studies eatured in the

International Journal o Obesity Supple-

ments (IJOS) reported that adults with

greater insulin resistance are more success-

ul with weight loss on a low-carbohydrate

diet compared with a low-at diet. In such

cases, a low-carbohydrate diet such as the

Atkins Diet has been proven to have positiveresults on insulin resistance. Dieters start with

a ocus on carbohydrates rom vegetables

and slowly add back ruit, nuts and whole

grains as ones carb balance is established

and weight loss goals are met. Opt or a diet

backed by science over the latest ad.

Commit to your PlanLosing weight and keeping it o requires

a long-term commitment. Once you havedeveloped your weight loss plan it is impor-

tant that you stick with it. You need to make

healthy changes to both your diet and liestyle.

Your diet should include oods you will enjoy

eating or a long time, not just or a ew

weeks or months. Adopt a plan that gives

you the ability to enjoy a variety o ood op-

tions. For example, i you are a veggie lover,

the Atkins Diet could be a good plan or you

to ollow. From day one, the low-carb diet

allows you to consume more vegetables

than are recommended by USDA Guidelines.

In act, you can even ollow Atkins as a veg-

etarian or vegan. Finding a plan that works

or your liestyle and incorporates more o

the oods you already love will help reinorceyour new healthier eating habits.

Drink more waterThe Beverage Institute reports that the aver-

age adult in the US gets a signicant por-

tion o their calories rom beverages, mostly

in the orm o carbohydrates. Avoid drinking

sugary sodas, juices and alcohol, and re-

place these with more water.

Doing a little homework and smart planning

can help you choose a weight loss plan that

will help you be successul both now and or

the rest o your lie. For more tips, ideas and

ree tools, visit www.atkins.com

Choosing a weight loss plan

49

thats right for you



HealthyIndulgences

Instead o cheating on your diet, start alove aair with oods that taste great andare packed with nutritional benets.Eating healthy lets you look and eelyour best, which is why I try to incorpo-rate at least one o what I call Foods withBenets, such as eggs, into every mealo the day, said Candice Kumai, che andcookbook author. Egglands Best is mychoice o eggs because they contain

double the amount o omega-3s, twicethe amount o vitamin D, 10 times morevitamin E, 35 percent more lutein and25 percent less saturated at when com-pared to ordinary eggs.Candices Favorite Foods with BenetsEggs Better or you eggs, such asEgglands Best, are a lean protein sourceloaded with vital nutrients such as

vitamin D, vitamin E, lutein, omega-3s,which are benecial or heart health andhealthy eyes.Potatoes Filled with key nutrientssuch as ber, iron and vitamins C andB6, which help regulate blood pressureand promote a healthy brain.Asparagus A great source ober, iron, olate and vitamins A and K,which support the digestive system and

ght inammation.Peaches Contain beta-carotene,vitamin C, potassium, ber and antioxi-dants, which promote a healthy immunesystem and combat disease.For more recipes like these, which arepacked with nutritional benets, visitwww.egglandsbest.com



Sunny-Side Up Eggs Over AsparagusMakes 2 servings

1 bunch asparagus, woody ends

trimmed

2 Egglands Best large eggs

1 tablespoon olive oil (optional)

1 teaspoon Parmesan cheese (optional)

1 teaspoon breadcrumbs (optional)

1/4 cup chopped red peppers (optional)

Fill medium saucepan with water and bringto a boil. Submerge asparagus and cook or

approximately 2 minutes, maintaining a bright

green color and slight crunch. Immediately

remove asparagus and shock it in a bowl o ice

water. Reserve.

Coat medium size skillet with cooking spray.

Crack two Egglands Best eggs into pan and

cook over medium heat until the whites set

and the edges o the eggs are cooked.

Place asparagus on plate, making an even layer.

Remove eggs rom the pan using a slotted

spatula and place on top o asparagus. Top

with a drizzle o olive oil and garnish with

Parmesan cheese, bread crumbs or red

peppers, i desired. Can also be served on

two pieces o whole wheat toast.

Tortilla EspaolaMakes 6 servings

Recipe by Candice Kumai

1/4 cup Spanish extra virgin oliveoil, divided

5 to 6 potatoes, peeled, thinly sliced

1 yellow onion, ne diced

8 Egglands Best large eggs

1 cup Spanish olives, pitted,

chopped

3/4 cup roasted red pepper,

thinly sliced

Parsley, chopped

1/2 teaspoon sea salt

In medium non-stick skillet, place 2 table-

spoons olive oil in cold pan and add potato

slices. Turn heat up to medium high. Saut,

covered, until potatoes are sot but not crispy,

approximately 15 minutes.

Add 1 tablespoon olive oil in a second saut

pan over medium heat. Add onions and cook

until sot and translucent, without any color, 5

to 7 minutes. Once potatoes and onions are all golden and

cooked through, set aside to cool.

In large mixing bowl, crack Egglands Best

eggs and whisk well. Gently stir in cooled

potatoes and onions. Add in chopped olives,

roasted red peppers and chopped parsley.

Season with sea salt.

Heat two tablespoons olive oil in a non-

stick saut pan over medium heat. In hot

pan, add potato and egg mixture. Reduceheat and cook until rim o eggs and center

o tortilla is cooked through.

Place large plate over top of saut pan and ip

tortilla over. I needed, you can place tortilla

back into pan with cooked side up and cook

thru until yellow side cooks to a golden brown.

Slice into pie pieces and serve warm.


53/56

an ImpactConference for

Making

WomenMARCH 19/2013Blake Hotel555 South McDowell Street

Charlotte, NC 282049:30AM-3:30PM$60.00 PER PERSON

Nicole GreerFounder and principal

couch at Vibrant Coaching

Janet C. HartV.P. of Public Relations &

Communications BBB

Kelly SwansonAward Winning Story Teller,

Comedian, Motivational Speaker

to register go to www.womenwithknowhow.com



goinggre

en by Terri Bennett

I

t can be staggering to thinkthat nearly hal o all aboveground water sources are con-

taminated by human activitiesincluding what we put down the drain.In act, what we put down the draininside our homes and let go down thestorm drain outside all take their toll.Do Your Part to know what the biggestpolluters are. Heres a list o ve thingsthat should never go down the drain.

1) GreaseIt sure is tempting to pour used cook-ing grease down your sink drain. STOP!That grease not only backs up yourdrains but those in your neighborhoodtoo. Thats because when grease hard-ens it can easily clog up sewage pipesand can actually orce raw sewage back

into your home or into the homes oothers on your street. I keep a large con-tainer under my sink to collect cookinggrease and when its ull, I take it to a ullservice-recycling center. Sure, its a littlemore work but a whole lot more pleas-ant than dealing with the alternative.

2) Used Motor Oil

Whatever you do, dont pour oil down a

storm drain. Those drain directly to local

waterways and just one gallon o motor oilcan contaminate a million gallons o water.

Used motor oil is another item youll need

to drop o at a ull service-recycling cen-

ter. And, i you go somewhere to get your

oil changed, make sure to support those

businesses that recycle their used oil.

3) Fertilizers and Pesticides

Excess nutrients are another major sourceo contamination. When we use too

much ertilizer on our yard, the excess

is picked up by storm water runo and

dumped right into our waterways. This

nutrient overload causes algae to bloom

which removes oxygen rom the water.

That literally chokes the lie rom vital wa-

ter creatures that help improve the wa-ters quality. To avoid all that, use only the

amount o lawn chemicals you truly need

and only when and where you need it.

4) Old or Unwanted Medicine

I you have medication you are no

op 5 Tings o NeverPut Down Te Drain



Our FarmersThank You

cabotcheese.coop

Some of the 1,200 farm familieswho own Cabot.

longer taking or is past its expirationdate, dont ush it unless it specicallysays so on the bottle. Instead, throw themedicine in the trash in a sealed bagwith coee grounds or nd a respon-sible medicine disposal company. Manypharmacies partner with companies thatwill take care o your old prescriptionsproperly and some o those companiesallow you to return your medications tothem directly. Go to DoYourPart.com/

Columns or more resources.

5) Pet Waste

And nally, dont orget to Do Your Part

and scoop the poop. Pet waste is con-sidered raw sewage because it containsparasites and harmul microorganismsthat can be transmitted to humans.When it rains, these parasites and bac-teria can be washed into nearby stormdrains. Best to clean up ater your petand dispose o it in the trashcan.

Terri Bennett

A veteran TV meteorologist, eco-expertand author o Do Your Part: A practical guide oreveryday green living available at:DoYourPart.com.Send questions to [email protected]


56/56

Will your money last?With a retirement plan it can.Having a plan and the right fnancial solutions can help you put a confdent

retirement within reach.

As an Ameriprise fnancial advisor, Ill work with you to defne your retirement

dreams. Then, Ill apply our disciplined fnancial planning approach, considerin

all aspects o your fnances. And together, well create a plan that works or you

with the products and strategies that are right or your goals.

Learn how you can put your confdent retirement more within reach.

Our Advisors. Your Dreams. MORE WITHIN REACH

Call me today at (704) 522.6565

Diane S. Davis, CFP, CLUFinancial AdvisorCERTIFIED FINANCIAL PLANNER practitioner

5200 Park RdSte 117Charlotte, NC 28209

704-522-6565

[email protected]

www.ameripriseadvisors.com/diane.s.davis

Women With Know how March 2013 Issue

Documents