William Burke Vice President of Logistics WORKFORCE COMMUNICATION
Jan 01, 2016
William BurkeVice President of Logistics
WORKFORCE COMMUNICATION
WHY SHOULD I LISTEN?
WHAT IS IT?
SHARE INVOLVE ENGAGE
• Clarify• Inform• Understand
• Attitude• Actions• Results
• Opinions• Behaviors• Belonging
WHY IS IT IMPORTANT?
Source: Towers Perrin
FORMAL MEDIA
SYSTEMS & PROCESSES LEADERSHIP
7% 32% 61%
HOW DO YOU DO IT?
3 STEP CHECKLIST:1.STRATEGY2.PLAN3.MEASURE
SET THE STRATEGY
• CULTURE• CONSISTENCY• COMPASS
ESTABLISH A PLAN
• DETERMINE:–PURPOSE?–WHAT TO SHARE?–WHO NEEDS IT?–BEST WAY?
IS IT EFFECTIVE?
• MEASURE:–SURVEYS–FOCUS GROUPS–ONE-ON-ONES–SOCIAL MEDIA–EXIT INTERVIEWS
William BurkeVice President of Logistics
WORKFORCE COMMUNICATION