Jan 20, 2015
It’s easy to
think of the
latest startup like a
pimple in the middle of your
forehead:
you wake up one morning and it’s all you can see.
And then, one day, for no specific reason . . .
it’s gone
Really
“Anyone know what happened to Whatchamacallit?”
After some enquiry, all you’ve got is a handful of rumours and a bucket of spin.
All we know for sure is that it’s over.
Truth is, most of the time, it failed because of the same reasons so many other startups fail.
There will always be
special individuals who
find exceptional ways to kill
their business
majority of startups fail in far more mundane ways
#1. Not understanding the user
Your plans are based on what
you think the user wants
maybe you even have a few buddies who thought
it was cool
and how they like doing things
Be careful about telling them how they should act
Be careful about telling them how they should act
this usually backfires.
#2. Too in love with the tech
You love adding features
“Wouldn’t it be awesome if we could also let them Skype
with the dead?”
You’re building an elephant
You’re building an elephant
but haven’t tested any of it
Maybe users only need the trunk.
Keep it to the core and market -test before you go wild on features
Getting this wrong has massive knock-on effects.
#3. Launching
too slowly
If you’re building that
elephant, you’ll keep
holding back on the launch
until everything is
perfect.
Remember Always
It will never be
fully ready or tested
and
your competition will hit the market with a good
basic solution.
Hence
keep it lean
get to market fast
and
add functions as user demand
warrants it
#4. No real sales strategy
Capturing 20 percent of the market is not a strategy
Who will be
your first
customers?
How do you reach them?
What does it require
to close the
deal?
How many sales people do you need to do this?
What will the sales number look like based on all of this?
Brush past these questions
and
you will have drastically overestimated your revenue.
#5. The market is too small
It’s easy to pick a niche that doesn’t seem too challenging.
Remember you may face competition
even in that niche
and
end up with a potential market that is just too
small to support a sustainable business
Make sure your market is big enough
and growing (And (I know what’s on your mind)
#6. Basic copycat
Enter the many thousand Groupon
clones around the world.
Working international concepts have been launched successfully locally
groupon sosasta
Doing this in a busy market because you see current players making tons of money is a sure recipe to burn cash and
stay small.
so
Be different, not “the same but better”
# 7. Fast burner
You ramp up your costs for a big development team to
match the massive revenues you expect.
The revenues don’t happen
and
you’re suddenly burning money faster than a new MP
planning gala dinners
Get into the market with the basic product and start
generating revenue
When the conversion
metrics show you’re getting
it right
then you can grow the spend
There are more reasons why startup businesses fail
But
these are the most important and common
Of course
the easiest way not to fail
is to not start
Fortunately
you’re not scared
and now you’re just a little a little more likely to
make it.