Why Los Angeles Distributors Need to Plan for the Future (SlideShare)

Why Los Angeles Distributors

Need to Plan for the Future

Courtesy of FPA Technology Services, Inc.

http://www.TechGuideforLADistributors.com

http://www.techguideforladistributors.com/

Sponsored by http://www.TechGuideforLADistributors.com

Craig PollackFounder & CEO

Some IT distributors

were smart enough

to see which way

the wind was blowing




and started offering their

cloud computing services

that resellers could then

sell to end-customers




Selling Convenience




The cloud computing model

was a big change for many,




but there are even bigger

changes in store that could

dramatically affect the roles

of Los Angeles distributors




Automobile manufacturer

Daimler AG is busy building

a rental service network

of its Smart Fortwo cars




that end-users can

book by the minute

with a smartphone app




Agricultural machinery

supplier John Deere has

teamed up with partners

to offer farmers a guaranteed

crop yield




One-Way Distribution




Omnichannel distribution:

In this distribution model in the

apparel sector for example,




customers can order

an article of clothing

on a website,




pick it up at a local store,

and return it to a different store

if they change their mind




Distributors will have to be

able to handle the different

channels and systems

involved in both directions:

sales and returns




Adapting to Another

Power Shift




The balance of power

has shifted significantly

once again in favor of the

end-customer




In the IT sector, for instance,

when a customer purchased

a software license,




the reseller and the distributor

made their margins upfront




In the cloud computing

model,




those margins take

much longer to come in




And now the customer

can cancel at any time




In a similar way,

Omnichannel distribution

puts even more power in the

hands of the end-customer




Crystal Ball, Anyone?




Market data, customer input,

and reseller feedback can

all be captured and

examined to see what

the future is likely to be




That means Los Angeles

distributors have more

chances to see where they

should be heading next




What’s your prognosis for

distributors in your sector?




Give us your point of view

in the Comments space below


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