6 Social Media Tips for Los Angeles Distributors Courtesy of FPA Technology Services, Inc. http:// www.TechGuideforLADistributors.com
6 Social Media Tips for
Los Angeles Distributors
Courtesy of FPA Technology Services, Inc.
http://www.TechGuideforLADistributors.com
Sponsored by http://www.TechGuideforLADistributors.com
Craig PollackFounder & CEO
1. Remember Your Audience
is in Control
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Craig PollackFounder & CEO
This is one of the biggest
differences about online
social media compared to
other ways of doing business
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Craig PollackFounder & CEO
2. Let People See You
Before You See Them
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Craig PollackFounder & CEO
People go to a distributor’s
website for initial information
and search social media
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Craig PollackFounder & CEO
to see what other people
have to say (good or bad)
about that distributor
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Craig PollackFounder & CEO
3. Make It (Almost)
Face-to-Face
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Your social media content
should bring value to your
audience for their businesses
and activities
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Craig PollackFounder & CEO
4. Inform and Build Trust
before Selling
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Expect your social media
efforts to take a little time
before being fruitful
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Craig PollackFounder & CEO
5. Use the Right Channel
for Each Type of
Communication
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Craig PollackFounder & CEO
Use the right social media
channel for the type of
message you’re trying
to convey
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Craig PollackFounder & CEO
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Craig PollackFounder & CEO
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Craig PollackFounder & CEO
• YouTube
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Craig PollackFounder & CEO
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Craig PollackFounder & CEO
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Craig PollackFounder & CEO
6. Nurture Your Social Media
Content
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Craig PollackFounder & CEO
Your aim is to be
a go-to resource where
from time to time you can
offer products and services
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Craig PollackFounder & CEO
that appear as a natural
extension of the helpful
information you offer
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Craig PollackFounder & CEO
What’s your favorite
social network for
communicating with
your market, and why?
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Craig PollackFounder & CEO
Tell us about your choice
and how it works for you
in the Comments section below
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