@KarlHavard Why do Bloggers Blog? Why should we care?
Why do bloggers blog? And why brands should care
May 17, 2015
An overview of the personal motivations of why people blog. Understanding the "why" people create content for the web, can help brands/business to learn how best to engage, support and amplify all the great user generated content, to compliment and shape the brand owned assets.
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@KarlHavard
Why do Bloggers Blog?Why should we care?
@KarlHavard
Brand Building LinkloveCommunity Building “To fill a gap”
Product Development “Give it a go”
A very amateur poll
Kudos Glory Acclaim Ego
Exposure Self Promotion
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“I feel I am incredibly fascinating and this blog bears witness to that simple fact” someone
“I have a Twitter now I feel such a failure” a woman
“some days I feel like my life is half virtual” a woman in the Netherlands
“I feel naked inside and out on this blog” a 27 year old man
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“I have a problem I’m sure many other bloggers face:I am perfectly comfortable sharing intimate details about my emotions with complete strangers I meet online, but shy away from expressing my true feelings to anyone I know in real life.” a woman in Maine
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“Twittering stems from a lack of identity. It’s a constant update of who you are, what you are, where you are. Nobody would Twitter if they had a strong sense of identity” Oliver James, Clinical Psychologist
“Using Twitter suggests a level of insecurity whereby, unless people recognise you, you cease to exist.” Dr David Lewis, Cognitive Neuropsychologist
“Twitter is like a giant baby monitor. The person writing wants to be at the forefront of your mind, nothing more.” Alain de Botton, Author of Status Anxiety
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http://www.wefeelfine.org/
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Environment
Behaviour
Capabilities
EnvironmentWhere & When
BehaviourWhat
CapabilitiesHow
BeliefsWhy
IdentityWho
PurposeCom
plex THOUG
HTS Trivial
Emotional
Hygiene
Beliefs
Identity
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} Maybe there is something we can do here?
Note to presenter: Tell the mashable & laithwaites stories
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Macro-Social
Micro-Social
Individual-Identity
Biological
Bernard Cova’s Community Funnel
Cultures, Social Classes, Lifestyles
Sub-Cultures, Tribes,
Motivation, Sub-conscious
Primary Needs Nutrition
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Pick a subject...any subject
Cheese!
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Why does all this matter?★ There are passionate people creating content
on the web★ About any subject you can imagine
★ Identity, recognition and status is important. ★ What can a brand do here?
★ Understanding the “why” can help brands/business better understand how to “engage”
★ On their terms and “passion points”
★ A “Go to them” approach, to compliment and potentially shape a “Come to me” one
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Adv
ocacy
Suspect Prospect Customer A
dvocate
In
fluen
cer
Inte
rest
Conversion
Awareness
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That’s Why Bloggers BlogAnd why we should care
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