Why we build brands

whywebuildbrands

the story of michael rypka& torchy’s tacos

from a food truck and a red vespa

to more than 40 stores and a trailer park

➔ writer➔ traveler➔ hiker➔ community

builder➔ coffee enthusiast

the story of tandem coffee

from intimate roastery in east bayside

to distribution across north america

what takes a conceptfrom food truck to famous

an awesome brand

brand components

identity+

personality+

consistency+

discoverability

identity

➔ logo➔ typography + color➔ imagery

personality

➔ target audience➔ tone (formal / informal)➔ venue

consistency

➔ execution➔ content delivery➔ in person

discoverability

➔ unobstructed view➔ partnerships➔ community engaged

result

well executed brand↓

discovery & affinity↓

loyalty & sharing

building a web / dev / designbrand

develop personality

➔ be authentic➔ be consistent➔ be responsive

create consistency

➔ website➔ offline sales collateral➔ social & blog posts

encourage discovery

➔ multimedia➔ optimized➔ interactive

awesome examples

website superhero

webdev studios

godaddy

more resources

➔ canva brand kit➔ ifttt➔ Slideshare:

CiscoChannels, Partner Plus Brand Basics

➔ brandsoftheworld.com

well executed brand↓

discovery & affinity↓

loyalty & sharing

x.co/wcme16

adios :)