What is Working in Mobile Social Games

Bonnie Feldman, DDS, MBA - Business Development for Digital Healthwww.drbonnie360.com | @DrBonnie360 | [email protected]

What is Working in Mobile Social Games

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An Emerging Ecosystem of Players

Self-help Consumer Wellness

Brain Games

Employee Wellness

MedAdherence

Chronic Disease Management

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Games, Gamification and Game Mechanics

GameMechanics

Human Desires

Reward Status AchievementSelf

Expression Competition Altruism

Points

Levels

Challenges

Virtual Goods

Leaderboards

Gifting & CharityThe red dots signify the primary desire a particular game mechanic fulfills, and the green dots show the other areas that it affects.

Source: Bunchball

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User Patient

Consumer

Engage User with

Interface

Capture Data

Provide Feedback

User Changes Behavior

Further Feedback and Reinforcement

Behavior ChangePersists

Repeat

Feedback & Behavior Change

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Iterate

Engage Personalize

Three Themes

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Four Case Studies

Self-help Consumer Wellness

Brain Games

Employee Wellness

MedAdherence

Chronic Disease Management

© 2012 - All rights reserved.

Case StudiesClinical trial of 448 kids: 59% more physical activity over 6 monthsOnline and mobile brain fitness games using adaptive algorithmsAchieve self-goals through dynamic personalization & expert knowledgePatient-centered game mechanics, social networks for chronic disease

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What’s Next

+1.310.666.5312

[email protected]

www.drbonnie360.com

@DrBonnie360

Bonnie Feldman, DDS, MBA

Business Development for Digital Health