Our Intelligent Mobile Games change the way you engage your audience.
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Intelligent Mobile Games Effectively engage your audience with turnkey mobile games that shorten the pathway to purchase to increase the ROI of your marketing efforts
Whether online or offline marketing, the consumer you’re targeting has a mobile device on them and that can be used to increase the effectiveness of your engagement. • Turnkey Mobile Games
To effectively monetize mobile engagement, you must first understand the mobile consumer. This consumer is a fundamentally different human when engaged with the mobile device.
DipIQ™: a Life in Mobile Innovation
DipIQ™: The Difference in working with Life in Mobile
Overview: The Slot Machine is a great way to incorporate more branding into a fun and sharable engagement. As the slot machine needs multiple icons on each wheel, it’s a clever way to incorporate the aspects of your brand that you’re looking to drive home. How It Works:
• Once users reach the experience we can collect whatever information is needed for CRM or database • User presses “Spin Button” • User gets x amount of spins to win • Users can unlock more spins by performing additional actions
• Check in via GPS • Share with friends
Benefits
• No App stores needed • Drives to social networks / easily shareable • Consumers participate daily • Increases brand exposure • Great for co-branded campaigns • Everyone can win – provide small valued offer to all participants
Target Demo:
• Over 18 • Popular with the 30+ crowd • Male & Female
Overview: It doesn’t get any more simple than the prize wheel, a standard in American contesting for hundreds of years. Make it digital, spice it up with your graphics and quality prizes, and you’ve got an engagement that will warrant significant participation and sharing. How It Works:
• Once users reach the experience we can collect any information that is needed for CRM or database • User presses “Spin Button” • The arrow lands on a pie slice and the prize is won
Benefits: • No App stores needed • Drives to social networks / easily shareable • Can have up to 6 different prizes • Everyone wins! • Can integrate with your fulfillment channels (or LiM can handle)
Overview: Scratch and Win works just as you think it does, users use their finger to remove the outer layer of the digital scratch surface to reveal a prize or offer. Scratch and Win has been our most used engagement over the last 24 months because of how easy it is for consumers and for the results that it produces. How It Works:
• Once users reach the experience we can collect whatever information is needed for CRM or database • User scratches to reveal prize or offer • User is delivered to result page which showcases other actions they can take to unlock another scratch game
Notables: • No App stores needed • Drives to social networks / easily shareable • Increases brand exposure •Most participants will return daily to play
Target Demo: • Prime Age 25 – 55 • Male and Female
Overview: Often found in magazines and print, the word search is a fun game that everyone can play and often is something that families can do together. How It Works:
• Once users reach the experience we can collect any information that is needed for CRM or database • Users use their touch screen or mouse to highlight the 5 words found within the scramble to unlock the prize / offer • Users are provided with a “skip” button to skip the engagement to get to the prize / offer
Notables: • Can have up to 10 words within search • Can include multiple word searches to keep the fun going! • Great for engagements that target families or parents • Use words that reinforce your brand position • Drives to social networks / easily shareable
Overview: Tile Match is the simplest way to get multiple brand images in front of a consumer for consideration. The game is easy to play, and targets consumers of all ages. How It Works:
• Once users reach the experience we can collect any information that is needed for CRM or database • Users touch tiles on the screen or use mouse to click to reveal three matching tiles to unlock the prize/offer • The winning tiles can display the prize itself, or display aspects of the brand which lead to the prize/offer page.
Notables: • No app stores needed •Can feature 3 different products on one grid •Drives to social networks / easily shareable • Use tile photos that boost brand exposure • Everyone can be a winner by providing small valued offer
Overview: Race to Retail™ is all about creating a sense of urgency to go from external marketing to a retail location. How It Works:
• Users interact with your marketing and delivered a unique countdown timer to their interaction • Users must get to retail and check in to redeem benefit
• Offer • Contest Entry • Prize
• Can activate on-board GPS for turn-by-turn directions
Benefits: • Drives traffic to retail • Creates sense of urgency • Ties in store locator • Sharable to extend timer