11/15/16 1 Marketing What is Marketing? • Definition: Marketing is the process of developing, promoting and distributing products in order to satisfy customer’s needs and wants. • The 4 P’s à Product, Place, Promotion and Price Product • Any good or service that we wish to sell to consumers. • What is an example of a product? – Goods: Car, Food, Home, and Clothes – Services: Hospital, Hair cut, Auto Mechanics, Babysitting Place • The timing of distribution of the product • The placement of the product Promotion • Making potential customers aware of a product in a positive way so they will want to buy it in the future. Price • Determining the dollar amount at which we could sell a certain product or service for. • It is assumed that you want to make a profit. A profit is what is left over after all expenses are paid.
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11/15/16
1
Marketing
What is Marketing? • Definition: Marketing is the process of
developing, promoting and distributing products in order to satisfy customer’s needs and wants.
• The 4 P’s à Product, Place, Promotion and Price
Product • Any good or service that we wish to sell to
consumers.
• What is an example of a product? – Goods: Car, Food, Home, and Clothes – Services: Hospital, Hair cut, Auto Mechanics,
Babysitting
Place • The timing of distribution of the product • The placement of the product
Promotion • Making potential customers aware of a
product in a positive way so they will want to buy it in the future.
Price • Determining the dollar amount at which we
could sell a certain product or service for. • It is assumed that you want to make a profit.
A profit is what is left over after all expenses are paid.
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Market Research Survey
Your Assignment • You are now a company. You need to come up
with a company name. • Your focus is to sell a food product that can
be made quickly and will be appealing to fellow students.
Marketing Project Options
Deluxe Rice Krispies • Cookie Dough (layer in between) • Reese’s PB Cups (layer in between) • Smore’s Rice Krispies • Thin Mint Rice Krispies
• Rice Kripie Layer: Regular, Chocolate or Fruity
• Flavor of Frosting: Chocolate or Vanilla
Mini Cream Cookie Pies • Banana Cream • Chocolate Cream • Strawberry Cream • Lemon Cream • Coconut Cream
• Flavor of Cookie Crust: Vanilla or Chocolate
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Fresh Fruity Blast • Strawberry • Mango • Grape • Orange • Limeade • Lemonade
• Fruit: Strawberry, Mixed Berry, or Tropical
Smoothie • Strawberry • Mango • Grape • Orange • Limeade • Lemonade
• Fruit: Strawberry, Mixed Berry, or Tropical
Pizza Rolls • Pepperoni • Cheese • Hawaiian
Pretzel Bites • Cinnamon Sugar • Garlic • Parmesan
• Dipping Sauce: Alfredo, Marinara, Frosting or Nacho Cheese
Churro Sticks • Regular (Cinnamon Sugar) • Pumpkin Pie • Smore’s • Nutella Cheesecake • Cream Cheese and Cinnamon
• Vanilla or Chocolate Frosting for Dipping
Truffles • Any flavor of cake mix (choc, red. Velvet, etc.) • Brownie • Oreo • Mint Oreo • Peanut Butter
• Chocolate or Vanilla Dipping Chocolate
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Hot/Frozen Chocolate • Peppermint White Hot Chocolate • Hot Chocolate (Regular) • Cookies and Cream Hot Chocolate • Reese’s Hot Chocolate • Twix Hot Chocolate • Red Velvet Hot Chocolate
• Topping Options: Whipped Topping, Flavored Syrup, Coffee Creamer, Mini Marshmallows
Salsa/Dip • Salsa • Cowboy Caviar • Cream Cheese Bean Dip • “Crack” Dip • Million Dollar Dip • White Queso Dip
• Serve with Tortilla Chips or Ritz Crackers
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