If Content Marketing Is King, Mobile Marketing Is A Notch Above!

Today’s Mobile Culture:

How Social Media & SEO Can Help You

Connect With Customers

Presented by: Patricia Ogilvie www.patriciaogilvie.com

What is Mobile Culture?

Because consumers search for local businesses online, have you built a long lasting culture – instead of a one time blast that won’t last?

You and your message – the hub of a wheel – and all the platforms are around it – the spokes are the points of interest about you.

Because people check online reviews before selecting a local business – what are your connection points your customer can touch?

Social media is mobile – people search using iphone, smart phones, ipads, lap tops, computers… in their own home, in their cars, on the street

More Mobile Culture

Mom-preneurs, Pets, Family oriented, religion, color, sexual orientation, cooking, what connects your niche to you? What one aspect of your culture could people relate to? What are you all about? Who are you and what are things about you that could become culture.

What is it about you that people would connect with and stay around and want to connect more?

The more you (your business culture) you put out there, the more people want to know more – and they stay interested in you.

Example Culture: You want to help your clients create a change, build a bigger life, and do it with grace and ease. All these and MOBILE! ONLINE!

Your Culture is to Build Long Lasting Relationships – AND be online because people are looking for you

ONLINE!

First exposure Builds Connection!!Local SEO is the process of optimizing a business website to come up in the search engine results

when internet searchers enter “localized” phrases into the internet search engines.

For example:“Adult Education in Edmonton”

vs “For Better Lifestyle Education in Edmonton”

So… Step 1 - Local SEO

Local SEO Facts & Trends Every Business Should

Know AboutConsumer Usage Stats:

85% of consumers search for local businesses online

75% of online searchers never scroll past the first page of the search resultsLocal

67% check online reviews before selecting a local business

Local SEO Facts & Trends Every Business Should

Know AboutHowever:

63% of small businesses still don’t have a website

25% of small businesses with websites do not show up in the search engine results at all

Most businesses have no clue where their websites rank or how much traffic they’re getting because they do not track the statistics

Circle of Business Life - Most Popular Online Activities

Social Networking – 65% Using Search Engines – 92%

What Are Consumers

Doing Online?

Watching Videos – 71% Reading Content – 90%

Using Email – 92% Shopping – 71%

The Web has changed the way consumers spend their money…

It has also changed the way your business can truly

CONNECT with your local target market…

Traditional Advertising Methods Are No

Longer as Effective as They Once Were

TRADITIONAL METHODS ONLINE METHODS• Social Media• Local Search• Online Videos & More!

• Yellow Page Books• Newspaper Ads• TV Commercials

What Does This Mean for Your Business?

You Should :1. Put your business in front of

your target audience online

2. Spend your marketing dollars where they can yield the best returns

3. Utilize the power of online marketing to stay connected to your local market

Could Local SEO Be The Missing Piece of the Puzzle for YOUR Small Business?

Local SEO is No Longer a Trend…

It’s the NEW Way to Do Business!

Show Up When Local Consumer Perform a Search Online for What You Have to Offer

Build Your Brand

Easily Generate New Leads

Generate Repeat, Loyal Customers

Why Local SEO Marketing?

It’s POWERFUL For Helping You…

You can gain control over your local business pages by claiming them on sites such as Google+ Local, Yahoo Local, Bing, and others

Will get a boost in the search engine results over time, which means more eyes on your business

Local SEO is much less expensive than traditional advertising methods – and the results are generally better

Benefits of Local SEO

Allows you to easily show off your satisfied customer reviews, which will help send even more new customers your way

Adding fresh, unique content to your website or blog on a consistent basis will help drive more traffic to your website – as well as reward your visitors with great content

High search engine rankings will help build trust amongst consumers – making your brand stand out from the crowd

Shows off your message

Benefits of Local SEO

QUESTIONS?ANY

And Now… Step 2 - Social Media

Social media is “media for social interaction and communication.” Enabled by easily accessible and scalable online platforms, social

media has substantially changed the way consumers, businesses, and

organizations communicate.

Social Media Facts & Trends Every Business Should Know AboutSocial Media and Business

Stats:

Approximately 30% of companies are now using social media for business

87% of the Fortune 100 now use social media

80% of businesses use social media to monitor their competitors

Social Media is HOT:

Facebook has over a Billion usersTwitter has over 750 million usersGoogle Plus has nearly 400 million usersLinkedIn has over 150 million usersPinterest has over 10 million usersInstagram is making a move!

These are just the top 6…

there are MANY more

Facebook User StatsTop social media site

More than 50% of active users login daily

More than 7 million apps and websites are integrated with Facebook

Approximately 3 billion Facebook “Likes” or “Comments” per day

Facebook Features

Can create Facebook Pages to represent your business and build a following

Timeline Layout

Can create groups and events

Can easily find people to connect with

Twitter User Stats

15% of online adults use Twitter

More than 50% of Twitter users follow companies, brands, or products

79% are likely to recommend brands they follow

57% of businesses that use social media for business use Twitter

Twitter Features

Ability to Send and Read Other Users’ Updates (Tweets)

Twitter Messages are Limited to 140 Characters

Can Send and Receive Updates via the Twitter Website, Text Messages, or Emails

Google Plus (Google+) User Stats

Fastest network to reach 10 million users (only took 16 days – Twitter took 780 days and Facebook took 852 days)

Owned and operated by Google

Google+ users spend more than an hour per day across different Google products

Google Plus (Google+) Features

•+1 Feature – allows you to instantly get new people in your circle from your blog or webpage•Circles – allow users to organize contacts into groups for sharing across various Google services•Hangouts – used to facilitate group video chat•Messenger – allows instant messaging within circles and is available to Android, iPhone, and SMS Devices•Sparks – is a front-end Google Search that enables users to identify topics they may want to share with others.

LinkedIn Usage Stats Approximately 2 new members

join every second

Students and college graduates are the fastest-growing demographics on the site

In 2011, its revenues reached $522 million

It is the 36th most-visited website in the world

LinkedIn Features

Network mostly contain professionals such as business owners, executives, and high-level thinkers

Members are sharing insights in more than one million LinkedIn Groups

Ultimate site to connect with like-minded individuals

YouTube is the 2nd largest search engine – right behind GoogleGets 10% of all internet trafficOnline video accounts for 50% of all mobile trafficMore than 2 billion views per day179 million U.S. users spend about 900 seconds per day on YouTube

YouTube Usage Stats

YouTube FeaturesBulletins allow you to post a link to a video directly on your subscribers’ and friends’ pages

Ability to put a link to your website – as well as additional information – in the Video Description box

Users can easily share your videos with their networks with the integrated social media sharing buttons

Pinterest – The Newcomer

Quickly became one of the top 10 social networking sites

Over 9 million Facebook-connected users

Nearly 12 million monthly unique visitors

Fastest site in history to break through the 10 million unique visitor mark

Pinterest Features

Used as a virtual online “pinboard”

Users collect photos and link to products they like

Users share all of the pins they love with their network

How Social Media Can Help

Customer Service Generate New Leads

Perform Market Research Build an Email Marketing List

Run Special Deals and Promotions Monitor and Manage Your Reputation

Provide Links to Valuable Free Information

Make sure your business has a profile on the top social media sites, such as Facebook, Twitter, LinkedIn, Google+, and Pinterest, Instagram

Engage with your social media audience frequently without going overboard

Address any of your followers concerns

Keep your followers satisfied with useful content

Private Online VideosCreate videos to place on your website, blog, social media profiles, and video sharing sitesVideos can be commercial style, tutorial style, informational style, or any other style that fits your businessOnline videos can help increase website rankings and exposure – as well as conversion ratesOptimize your videos for best results

Reputation Management Facts & Trends Every Business Should Know About

Where are Consumers Posting?

Local Directory Listings & Review SitesSocial Networking SitesBlogsArticlesBusiness websitesTherefore… you have to be there too!Listen and read customer minds!

What Are People Saying About Your Business?

Bloggers Forums

Social Media

Customer

Reviews

Former Employe

es

Your Company ’s Online

Reputation

Proper Website Design Your website should be attractive, professional,

easy to navigate, and full of conversion tools

Should include some way to capture visitors’ information, such as email address, mobile phone number, etc.

Should have a strong call to action on every page

Should have fresh, relevant content added on a consistent basis – a blog works well

Why Wordpress Websites?

Mobile friendly!!!! WP is the top choice of over 100,000 sites on the Intra-net The most influential people use WP – eBay, Oprah,

Whitehouse, Amazon Years ago the best websites made were rich in graphics,

filled with flash movies, bells and whistles! Now you run a great risk with a site like this because Google

doesn't like you when it spiders for organic traffic. The flash is NOT recognizable by Google's robots and graphics that are more than 1/3 of the entire site are not crawled for higher organic listings and search engine optimization.

Most of the time they are demoted and even ignored. You needed a techie to change even 1 word – now you can

create your own pages and articles!

Email Marketing

Affordable and dependable

Build a relationship with subscribers

Easily convert subscribers into repeat buyers

Great way to keep in touch with customers

Autoresponder magic!

Free Opt-In’s

Trade for visitor email addresses – capture all your prospective visitors – they can be converted into paying customers

Builds trust and credibility with subscribers

Powerful marketing tool bringing prospects from social media into your website.

Begins the process of creating information products

QUESTIONS?

For More Information About Going Mobile, Contact Me Today

Thank you for participating in this

webinar!

Patricia Ogilvie

www.patriciaogilvie.com