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What are the differences in positioning and
branding witha small business?
By Sanket Badhe
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Problem faced by small business
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Limited resourcesRemember thirsty crows story......
Limited resources unlimited idea
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Lack of money is no obstacle,Lack of an idea is an obstacle.
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Guidelines forSmall Businesses
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CreativityIn marketing Research
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Employ a well integrated set of brand element
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Focous on strong brandsFocus on building one or two strong based on one Or two key association
Point of difference for other brands
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Create buzz and a loyal brand community
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Leverage as many secondary Association as possible
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“Created by Sanket Badhe, IIT Roorkee, during an internship with Prof. Sameer Mathur, IIMLucknow, www.IIMInternship.com ”