Waze, the mobile location landscape; avichai bakst

WAZE, THE MOBILE LOCATION LANDSCAPEAvichai Bakst, Director of Business Development, Waze

2 hours per day

196MM smartphone users

eMarketer, 2014

50%+ smartphone penetration by end of 2015

LOCATION-BASED MARKETING

Uses what we know about the location of people and places to deliver a contextual advertising experience.

eMarketer, 2015

$30B, 2019$12B, 2015

eMarketer survey, 2015

63% agencies agree location-based marketing is most exciting opportunity.

MobileCHANNEL

Location-Based Marketing

TECHNOLOGY

People On-The-Go

DIGITAL GIANTS

MOBILE ADS W/ LOCATION LAYER

LOCAL DISCOVERY APPS

NAVIGATION APPS

THE LANDSCAPE

PERFORMANCE BRANDING

NATIVE

NETWORK

NATIVE

NETWORK

BRANDINGPERFORMANCE

NATIVE NETWORKv.

A custom branding execution that is an extension of the specific app a consumer is engaged with.

Campaigns span across a network of different types of apps, creative executions are not customized to each platform.

PERFORMANCE BRANDINGv.

Focused on driving a specific action within a given moment, less on an overall user experience.

Focused on driving awareness of a brand and influencing changes in user behavior over time.

NATIVE

NETWORK

BRANDINGPERFORMANCE

THE LANDSCAPE

WAZE

WAZE IS...

Real-time, crowdsourced traffic data.

#WAZEWIN

50MM GLOBAL MONTHLY ACTIVE USERS

WAZE ADS

WAZE ADS = OOH + MOBILE

Billboards with a digital backbone.

BILLBOARDS WITH A DIGITAL BACKBONE.

OPERATING SYSTEM

TRAFFIC TYPE

TARGETING

ROUTE LENGTHWEATHERDAY PARTINGHOME & WORKDESTINATION

TARGETING

AD EFFECTIVENESS STUDIES

64 studies9 countries

+104%PIN RECALL, AVERAGE LIFT

+160%TAKEOVER RECALL, AVERAGE LIFT

53%AVERAGE NAVIGATION LIFT

Italy France U.S. Israel

1. Retail2. Fuel3. Hotels4. Entertainment

1. Retail2. Fuel3. Grocery4. Entertainment

1. Restaurant2. Hotel3. Fast food4. Grocery

1. Retail2. Restaurant3. Tech4. Fuel

TOP BUSINESS CATEGORIES ON WAZE

EMEA BRANDS ON WAZE

EMEA10 countries3 years4 regionsFRANCEUNITED KINGDOM

LATVIAITALY

13.6% Pin CTR

THANK YOULEARN MORE!@WazeAds is

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