Waiamu Project - English version

@ Eitan Rosenthal

imagem: cotidianodehumberto.blogspot.com.br

Waia’mu

Tupi NAME for the popular guaiamum (BLUE LAND CRAB) Tupi NAME for the scientific cardisoma Guanhumi

@ Eitan Rosenthal

waia’mu is a communication project that joins a cooking passion with the protection of AN ENDANGERED ecosystem,

@ Eitan Rosenthal

its goal is to support and disseminate existing efforts for the mangroves conservation...

@ Eitan Rosenthal

… Through an alliance with the people who love eating guaiamuns.

@ Eitan Rosenthal

Who are these people?

photo Eitan Rosenthal

@ Eitan Rosenthal

belmontebahiabrasil.blogspot.com.br/

they live and consume close to the places of reproduction and capture OF THE GUAIAMUNS;

@ Eitan Rosenthal

photo Eudes Santana | Ilha do Guaiamum

they consider the crustacean a fine delicacy;

@ Eitan Rosenthal

they enjoy the ‘slow food’ tasting ritual;

@ Eitan Rosenthal

www.nossacara.com | Prefeitura de Porto Seguro

But they still haven’t noticed that the specie’s perpetuation depends on their attitude.

@ Eitan Rosenthal

What IS THIS animal?

photo: Eduardo Romirez

@ Eitan Rosenthal

guaiamuns

mangrove

high tide

low tide

solid land

veja.abril.com.br | by Alexandre Salvador

GUAIAMUM, unlike the MANGROVE CRAB, is a semi terrestrial species.

salt flatmangrove forest

@ Eitan Rosenthal

biomaufpe.blogspot

they live in the salt flats and sandbanks - environments on the mangroves perimeter,

@ Eitan Rosenthal

which ARE almost always the first victim of the predatory occupation…

Stuart, Florida, USA

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tribunadonorte.com.br | photo Francisco Nunes da SilvaRecife | photo chivunck

… urbanization, tourism, farming and mainly the shrimp culture.

@ Eitan Rosenthal

The guaiamum has the potential to be the icon of the ecosystem’s conservation.

Manguezal em Icapuí, CE | photo Kiko Silva

@ Eitan Rosenthal

What are we going to do?

arte: Iaara Rosenthal

@ Eitan Rosenthal

THE 1st task is to captivate THE audience - around 30K people – and explain our proposal.

photo Eitan Rosenthal

@ Eitan Rosenthal

We will reach them through specialized restaurants.

@ Eitan Rosenthal

The 2nd task is to talk with the people who understood and got interested.

@ Eitan Rosenthal

The editorial tone is conciliatory: consumption can and should be an ally of the preservation.

@ Eitan Rosenthal

we will talk about guaiamum AS AAN INTEREST, A delicacy, A passion.

@ Eitan Rosenthal

photo Enrico Marone

The 3rd task is disseminatING the voices that matter and can make a difference:

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farolparaabrolhos.blogspot.com.br | Anders Jensen Schmidt em Caravelas, BA

Biologists and bio activists,

@ Eitan Rosenthal

NONPROFIT Organizations,

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www.brasil.gov.br/meio-ambiente/

Agências e agentes públicos, public institutions and regulatory agencies,

@ Eitan Rosenthal

www.scienceopen.com

Fishermen, distributors and cooperatives.

@ Eitan Rosenthal

potiguarte.blogspot.com.br | photo Fernando Chiriboga

call-to-action: do you like guaiamum? protect the mangrove!

@ Eitan Rosenthal

get to know the WAIA’MU community www.facebook.com/Waiamu

@ Eitan Rosenthal

• apremai.org.br/

thank you!