1 www.alteanet.it Antonella Alberti Marketing & Social Manager Lainate, March 2013 ALTEA viral passion at work! THE SOCIAL MEDIA PROJECT @ALTEASPA
Social Media Project @AlteaSpa - English Version
Nov 18, 2014
Innovate communication to innovate strategy. ALTEA SpA looks beyond through a process of transformation, became a reality also thanks to Social Media. Many of us use social media tools to enhance and simplify our social life. The communication revolution brought by the Social Media today also interested organizations and business. ALTEA SpA is a "Social Company". In this presentation, our journey in the past, present and future.
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1
www.alteanet.it
Antonella Alberti
Marketing & Social Manager
Lainate, March 2013
ALTEA viral passion
at work! THE SOCIAL MEDIA PROJECT @ALTEASPA
2 Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way
The Social Media Project
ALTEA
Looking to the Future
3 Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way
NOSCE TE IPSUM
Starting point of the project
Social Media @AlteaSpa
is ALTEA, WE are the people ALTEA!
What we are, our identity
what we believe,
what unites us in our uniqueness
4 4 Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way
Highlights
ALTEA
20 years and 250 employee
System Integrator and Business Consulting
440 active Customers
3 Business Units SAP - Microsoft - Infor
4 Practices Tecnologies - Organization & Control - Quality Safety and Environment - Training and Financing
Partnership PLM Systems – Briefing - Reno Sistemi
5 sites Baveno (HQ), Milano, Torino, Bologna, Ancona
Europe’s 500 Entrepreneurs
for Growth
5 5 Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way
Our Core Values
We are a Company founded on the Values of Sustainability
ALTEA
COMMITTMENT RESPECT FOR THE INDIVIDUAL
MERITOCRACY
PASSION
TRANSPARENCY
CONTINOUS IMPROVMENT
TAKE RESPONSIBILITY
FOR YOUR ROLE
TEAM WORKING CUSTOMER SUCCESS
MESURABLE RESULTS
6 6 Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way
Mission
We harmonize People, Technologies and Processes to play along with the Enterprise evolution
Our aim is to balance all the elements to make excellent Business Performance possible
ALTEA
SOLUTIONS & APPLICATIONS, FLEXIBILITY & SCALABILITY, SKILLS & RESULTS, DEVELOPMENT & INNOVATION
7 7 Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way
BUSINESS SIDE - Our Customers are …
ALTEA
NATIONALITY
LOYALTY
CONTRIBUTION
# of foreign Customer increases
over 10 years
from 1 year
from 6 to 10 years
Stay with us over the years
INDUSTRY
SERVICES
ENGENEERING & CONSTRUCTION
COMMERCE OTHER
Representative of Italian market
MANUFACTURING & COMPONENTS
AMERICA
ASIA AFRICA SERBIA
from 2 to 5 years
420 Customers
22% 14%
41%
23%
ITALY 93%
CEE
SWISS
48%
32%
10%
6% 3%
OTHER 7%
25,5 Mio €
BU SAP BU INFOR
41%
26%
10%
23%
PRACTICE
BU MS
8 8 Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way
HUMAN SIDE - ALTEA is …
ALTEA
We stress «empathy» as human value
young - on average 30 years old
eclectic and dynamic - many of us have more than 1 role and change promptly
Our organization is «flat»
curious towards innovation (Labs, Academy for new graduates, Research with University)
sportspeople (many of us)
We meet all togheter for a party 2 times a year (including Partner)
We incentive Green Home and Car Pooling
We have an Incentive System transparent and that works!
elegant – our office are «stylish», our communication style is accurate «so maniacal»!
9 Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way
The Social Media Project
ALTEA
Looking to the Future
10 10 Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way
SOCIAL MEDIA APPROACH – ROAD MAP
SOCIAL MEDIA PROJECT @ALTESPA
2009 Landing on FB
2009 Tweeting!
2009 Hiring on
2010 Learning
2011 Sharing
2012 Smiling on
2012 Socializing
2013 Collaborating
11 11 Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way
Stay Tuned! on ALTEA’s Social Channels
SOCIAL MEDIA PROJECT @ALTESPA
http://bit.ly/FB-AlteaSpA
http://bit.ly/FB-AlteaSocial
http://bit.ly/GPLUS-AlteaSpA
http://bit.ly/PIN-AlteaSpA
http://bit.ly/YT-AlteaSpA
http://bit.ly/SS-AlteaSpA
http://bit.ly/TW-AlteaSpA
http://bit.ly/IN-AlteaSpA
http://bit.ly/XING-AlteaSpA
12 12 Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way
Stay Tuned on ALTEA’s SOCIAL CHANNELS!
SOCIAL MEDIA PROJECT @ALTESPA
ALTEA SpA page on
Google+ is, at the moment,
a «showcase» to spread
news and take advantage
of the Google Indexing
ALTEA SpA page on
is, at the moment,
a «showcase»
to spread news
ALTEA Social because
#People are the heart of our
Success. Here we talk about us:
#SocialEvents #Charity
#Sponsorship …
ALTEA SpA is the
official SlideShare page
«A place» where we share
presentation and push its
on other channel
ALTEA is the official
Linkedin Company page
Here we talk about
#JobOpportunity #Events
#Partnership
#Awards …
ALTEA SpA is our
official «album» on Pinterest
Here we pin our 20years
story on #Pintology, photo
of #AlteaPeople #Meeting
BU #Events …
ALTEA SpA is our
official Youtube Channel
«A place» where we share
Video and push its on other
channel
@AlteaSpA is the
official TW page
Here we tweet about
“whatever happens”
in Altea and retweet News
from Vendor
ALTEA SpA is the
official FB page. Here we talk
about #Events #Offering
our #CustomerStory
#Awards …
13 13 Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way
Keep in Touch con le Social Sponsorship & Partnership di ALTEA
SOCIAL MEDIA PROJECT @ALTESPA
ALTEA Sailing Team on FB, race in the Melges 24 Class
ALTEA is the 2 sponsor of PAFFONI FULGOR Basketball Team
(National Division “A”)
ALTEA ALTIORA on FB Volleyball Team
(C series)
BRIEFING srl on FB , LN and TW is our Partner (SAP Extended Business Member) for SAP CRM e SAP FSCM Solutions
RENO Sistemi srl on FB LN and TW is our Partner for Microsoft Solutions
14 14 Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way
WEB SITE – the new «Social Look»
SOCIAL MEDIA PROJECT @ALTESPA
BI
pronta!
TILE Image and Abstract in the back
TWEET NOTE feeded from Social Network + “like”, “retweet”, “reply” directly from the tile
SOCIAL NETWORK LINK directly from the homepage
BAGDGE NOTIFICATION and WINDOWS 8 INTEGRATION allow «pinning» of the Tile
3 MICROSITES FOR THE 3 BUSINESS UNITS The same layout but different colors Highlighted in the menu section focus on
HOME PAGE
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ON LINE COMMUNICATION
SOCIAL MEDIA PROJECT @ALTESPA
According to our Editorial Plan, News are also published in free local “On Line Press Releases” and some Blog sites (www.datamanager.it; www.informazione.it; www.comunicati.net; www.comunicati-stampa.net; www.verbanianotizie.it; …)
We also use KeyWords to allow to the most relevant news to be indexed
WEBSITE NEWS
PRESS RELEASE
SOCIAL AWARENESS
16 16 Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way
SOCIAL GRAPHIC PROJECT
SOCIAL MEDIA PROJECT @ALTESPA
Al & Tea The New Social Logo
Social «Organization» ALTEA is made up of
People of flesh and blood!
Social Mail Signature Link to Company & Personal Social Net (different color for BU)
Social Business Card Photo , QRCode Link to Social, Quote for each Altea’s Value in
the back (different color for BU)
TIME LINE
Infographic The most important
stage in the life of Altea
Next realization a
Photo E-Book for celebrate
our 20°Birthday
17 17 Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way
ENGAGEMENT (Internal)
SOCIAL MEDIA PROJECT @ALTESPA
ALTEA is Social Mobile Organization!
For Xmas everyone has received, as a personal gift, a SmartPhone
Andrea Ruscica, our President wrote to all of us “at any time and anywhere we can see the
email, browse, access to social, tweet, … and then start a new important path for the Social
Collaboration in Altea. The advent of Social and Mobile in the Enterprise is one of the
phenomena that will impact more in the business world and Altea will be ready to face!”
18 18 Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way
ALTEA BRAND AWARNESS vs RUSCICA REPUTATION
SOCIAL MEDIA PROJECT @ALTESPA
ALTEA is Andrea Ruscica! 20 years ago he founded the company with other 3 friends he lives the company and has an active management role he is our undisputed Leader he is well known from other entrepreneur «Build solid relationship», «Focus on young people»,
«Innovation!» are his positive “obsession”!
Andrea is present in most of the Social Networks
He writes personally
He is the first sponsor for the diffusion of Social Network usage in Altea
Tag People Organization Places Products
company
skills
KEY WORDS in the WEB
about Andrea
19 19 Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way
SOCIAL ERP PROJECT – THE COLLABORATION CHALLENGE
SOCIAL MEDIA PROJECT @ALTESPA
How can an organization improve collaboration with these simple and social tools?
ALTEA researched an answer, for us and for our customers, defining a Methodology and Collaborative Tools (in collaboration with University Politecnico of Milan)
Internally we are going to adopt YAMMER (for unstructured information) and JAM & STREAMWORK (for structured Information, Team Organization, Plan of Activities, …) in order to build a new different Share Space of Collaboration for people who are apart in time and/or space:
Easy to find people to connect, communicate with and get to know them
Rapid distribution of relevant and informal information person-to-network
Build relationships across boundaries (organizational, geographic…)
Provides a context for knowledge exchange
20 20 Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way
PROGETTO SOCIAL ERP – LA SFIDA della COLLABORAZIONE
SOCIAL MEDIA PROJECT @ALTESPA
CENTRO STUDI ALTEA – «TENUTA la TERRIERA»
How can an organization improve collaboration with these simple and social tools?
ALTEA researched an answer, for us and for our customers, defining a Methodology and Collaborative Tools (in collaboration with University Politecnico of Milan)
Internally we are going to adopt YAMMER (for unstructured information) and JAM & STREAMWORK (for structured Information, Team Organization, Plan of Activities, …) in order to build a new different Share Space of Collaboration for people who are apart in time and/or space:
Easy to find people to connect, communicate with and get to know them
Rapid distribution of relevant and informal information person-to-network
Build relationships across boundaries (organizational, geographic…)
Provides a context for knowledge exchange
21 Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way
The Social Media Project
ALTEA
Looking to the Future
22 22 Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way
It seems so fun, so creative, so rousing, so engaging but …
“Cultivate” Social Media is Time Consuming!
It’s clear you CAN NOT DO that BUT …is the game worth the candle?
LESSON LEARNED and THE «BUT» THAT MAKE US SLEEPLESS
LOOKING TO THE FUTURE
As individuals, many of us are already using these tools to enrich and simplify our (social) lives BUT … the engagement (both outside and inside) it’s not so easy. Now the gain is less than the effort! What shall we do different?
We spend many resources to improve “Brand Awareness” BUT in the web «ALTEA» has many meanings: car, tomato sauces, dress, fashion accessories , family name, name of woman, … What would be the right strategy? Only strictly related to the Vendors?
Differentiation (3 BU) is an our characteristic and business strategy BUT communication to the market is sometimes unclear How to be more effective?
Is B2B really possible for the Service Companies through social media?
23 23 Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way
WORKING PROGRESS e PROSSIMI PASSI
GUARDANDO AL FUTURO
Audience Size and Engagement!
Shhhh we have an idea or more … TOP SECRET 1
Build a «Fil Rouge» Graphic Approach for all Social Media Channel (including Partner)
… TOP SECRET 2
… TOP SECRET 3
Google AdWords
Improve YouTube Channel with Video
Listening and measure!
24 24 Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way
The smiling ALTEA Marketing Team
ALTEA
Luca CIANCI
MULTIMEDIA GRAPHIC LEADER
Laura CAFAGNA
WEB COMMUNICATION
Arianna GIUSSANI
MARKETING SPECIALIST
Ilaria JULIO
MARKETING SPECIALIST
Anna LIGABUE
MARKETING LEADER
Antonella ALBERTI
MARKETING & SOCIAL MANAGER
Valentina BONETTO
MARKETING SPECIALIST
Andrea LANDI
GRAPHIC DESIGNER
Erika OGLINA
GRAPHIC DESIGNER
25 25 Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way
Follow Us
ALTEA
Antonella Alberti [email protected]
@AAlbertiALTEA
@AlteaSpA
Altea S.p.A. Altea Social
Altea
Altea SpA
Thank you!
Altea SpA
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