VISUAL BUSINESS DEVELOPMENT Anders Holmberg
Visual Business Development - My Case Study
Dec 03, 2014
I show you how we used Business Model Canvas, personas and tests to improve our business based on customer interactions and one place for important steering.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
VISUAL BUSINESS DEVELOPMENT
Anders Holmberg
VISUAL BUSINESS DEVELOPMENT@SOFTHOUSE
Anders Holmberg
Business: “We sell scrum and Kanban coaching to
development teams.”
BUSINESS DEVELOPMENT
Bringing more value to more customers with more profit
If you can’t see it, you cant improve it!
BuildingBlockBuilding
Block
BuildingBlock
BuildingBlock
BuildingBlock
BuildingBlock
BuildingBlock
BuildingBlock
BuildingBlock
BuildingBlockBuilding
Block
BuildingBlock
BuildingBlock
BuildingBlock
BuildingBlock
BuildingBlock
BuildingBlock
BuildingBlock
GuessGuess
Guess
Guess
Guess
Guess
GuessGuess
Guess
DevelopmentteamScrum &
Kanban-coaching
Sales-person
Softhouse Process Coach Anders
Are we sure?
Developmentteam?
Customer ≠ UserIT manager Development
team
Developmentteam?
IT managerNiclas 42 years
Manage20
developers
Alwayson therun to
a meeting
Gainprofit
Have timefor
family
Scrum &Kanban-coaching
Sales-person
Softhouse Process Coach Anders
Developmentteam
IT manager
Are we sure?
a sales person can
sell coaching activities so the coaches
have more time to do their work.
trying to sell enough for two coaches
how many closed sales we
If we sell for 200 KSEK
Sales Channel May 2013
get
each month
have a sales person
a sales person can
sell coaching activities so the coaches
have more time to do their work.
trying to sell enough for two coaches
how many closed sales we
If we sell for 200 KSEK
Sales Channel May 2013
get
each month
have a sales person
IT managerScrum &Kanban-coaching
Customermeets the coaches
Softhouse Process Coach Anders
Sales-person
Coachmeets customers
Free 2 daycourse
Are we sure?
January February
AprilMarch
IT managerCustomermeets the coaches
Softhouse Process Coach Anders
Sales-person
Coachmeets customers
Free 2 daycourse
BusinessDevelopment
AgileManagement
ScalingAgile
What do they like?
January
February
April
IT managerCustomermeets the coaches
Softhouse Process Coach Anders
Sales-person
Coachmeets customers
Free 2 daycourse
BusinessDevelopment
AgileManagement
ScalingAgile
Do we need
partners?
Can we cut
costs? Right price
level?
VISUALIZEEXPERIMENTIMPROVE
SUMMARY
1. TEST ALL YOUR ASSUMPTIONS
2. USER ≠ CUSTOMER
3. EXPERIMENT WITH CUSTOMERS
THANK YOU!
Anders Holmberg
Related Documents
