The difference between Personalization and Customization. Also explored are user experience issues with personalization. Case study of personalization features in GMail,…

It looks like lots of companies have lost touch with the "human" side of marketing. They invest more and more into marketing automation and less into human interactions.…

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Table of Contents HISTORY : LEVER BROTHERS--UNILEVER LTD.......................................................................................................... 2 UNILEVER…

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Sales Skills The Better way of Selling sesh sukhdeo sesh sukhdeo What is Selling Selling is a process in which you articulate a product or service offering or indeed selling…

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