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Videos Without Borders Leading The Language Powered Video Revolution @gala_global #galaconf
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Videos Without Borders

Nov 27, 2014

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Technology

David Orban

Video is the most powerful and effective communication medium known to humanity, delivering twice as many click‐throughs online and five times higher retention, sell‐through rates, and search engine result rankings than traditional text based media and storytelling. Language, however, continues to be a major barrier preventing the full power of video to be experienced by most of the 7 billion people in the world. As the video explosion continues, how will global brands, governments, NGOs, teams, and individuals communicate with the entire planet? This session will analyze language powered video technology, illustrating key markets and applications. Participants will walk away knowing how they can leverage the trends driving adoption and be able to better serve the needs of their industry and their stakeholders.

http://dotsub.com

Presentation delivered at GALA 2014 in Istanbul on March 25, 2014. http://www.gala-global.org/
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Transcript
Page 1: Videos Without Borders

Videos Without BordersLeading The Language Powered Video Revolution

@gala_global #galaconf

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Questions

1. Who is an LSP? 2. Who is an Enterprise user? 3. Who represents a Technology

platform?

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1. Online video revolution

2. Examples 3. Q&A

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David OrbanCEO, Dotsub

!

http://dotsub.com !

@davidorban @dotsub

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1. Online Video Revolution

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Network Age

jurvetson

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Because

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It has the broadest emotional bandwidth

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But

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Video is a black box to search engines

Abode of Chaos

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And

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English only? It won’t be understood by 90% of the World

syphlix

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Technology is Key

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2. Examples

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Platform

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72 hours of video uploaded to YouTube every minute

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Cisco Visual Networking Index: Forecast and Methodology

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Complex Picture

HTML5

A B C ...

Advertising

Web Mobile Tablet Satellite

Subscription

Social Networks Search Engines

Sponsorship

D

Monetization

Global Distribution

Industry Vertical

Content Discovery

Technology

Licensing

Javascript RESTful API Location Social Graph 3D ...

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Video Discovery

“shield of red shadows”

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Video Discovery次に何が起こるかなんてさっぱりわからない

I have no idea what will happen next

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Viral Geographies

Explosive spreading

in Czech, and French

for a video in German

Czech French French

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38% French

24% Czech

4% Slovenian

10% German

9% Dutch

7% English 5% Slovak

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Reaching of Full Potential

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Partnerships

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Aggregate Curate

Distribute Monetize

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Health & Wellness

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A Publicis Healthcare Communications Group company

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"hygiene sanitation hand washing breast feeding"

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Learning

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Mobile ApplicationsConcentrating on low and middle income countries

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Video Creation

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Conferences

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http://bitly.com/vwb-video

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Language Powered Online Video

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davidorban.com @davidorban

!

@dotsub @gala_global

#galaconf

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3. Q&A

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