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Turisztikai ismeretek angol nyelven középszint Javítási-értékelési útmutató 2011 EMBERI ERŐFORRÁSOK MINISZTÉRIUMA TURISZTIKAI ISMERETEK ANGOL NYELVEN KÖZÉPSZINTŰ ÍRÁSBELI VIZSGA JAVÍTÁSI-ÉRTÉKELÉSI ÚTMUTATÓ ÉRETTSÉGI VIZSGA • 2020. május 14.
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TURISZTIKAI ISMERETEK ANGOL NYELVEN KÖZÉPSZINTŰ …...Turisztikai ismeretek angol nyelven — középszint Javítási-értékelési útmutató 2011 írásbeli vizsga 5 / 14 2020.

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Page 1: TURISZTIKAI ISMERETEK ANGOL NYELVEN KÖZÉPSZINTŰ …...Turisztikai ismeretek angol nyelven — középszint Javítási-értékelési útmutató 2011 írásbeli vizsga 5 / 14 2020.

Turisztikai ismeretek angol nyelven középszint Javítási-értékelési útmutató 2011

EMBERI ERŐFORRÁSOK MINISZTÉRIUMA

TURISZTIKAI ISMERETEK

ANGOL NYELVEN

KÖZÉPSZINTŰ ÍRÁSBELI VIZSGA

JAVÍTÁSI-ÉRTÉKELÉSI ÚTMUTATÓ

ÉR

ET

TS

ÉG

I V

IZS

GA

• 2

02

0.

jus

14

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Page 2: TURISZTIKAI ISMERETEK ANGOL NYELVEN KÖZÉPSZINTŰ …...Turisztikai ismeretek angol nyelven — középszint Javítási-értékelési útmutató 2011 írásbeli vizsga 5 / 14 2020.

Turisztikai ismeretek angol nyelven — középszint Javítási-értékelési útmutató

2011 írásbeli vizsga 2 / 14 2020. május 14.

Guidelines for evaluating the performance of examinees

(for correcting teachers) Dear Evaluating Colleague, During the correction of the written examination papers, please take the following into account: 1. Answers provided in the correction-evaluation guide can only be awarded the points indicated. a) Maximum points can only be awarded for perfect solutions without any errors. b) Certain questions require the examinee to provide examples or characteristics, and the

points awarded are proportionate to the number of such examples or characteristics provided. No additional points may be awarded, even if the examinee has listed more than required.

c) The indicated points can only be broken down further if specifically indicated. Resulting points may only be whole numbers.

d) During correction, all partial points awarded for partial solutions, as well as all errors and mistakes have to be indicated and marked.

e) Solutions corrected by the examinee for certain – e.g. test – questions can only be accepted if the examinee has clearly marked their final answer.

f) If the examinee marks all available answers for test questions, no points may be awarded. If you mark more answers than the number of solutions listed in the correction-evaluation guide, the number of points awarded overall must be reduced by the number of surplus answers provided. (The total number of points awarded may not be negative.)

2. The examinee may use a calculator for calculation questions, but must indicate the following for each auxiliary calculation:

- the name of the data or indicator calculated, - the method of calculation (the mathematical operation written using the available data), - the result with the corresponding unit of measurement.

a) The points due for the various auxiliary calculations must also be awarded if the examinee has merged or separated certain steps, or has performed calculations differently. The examinee may perform the auxiliary calculations in a different order than what is shown in the evaluation guide.

Have a successful evaluation!

Page 3: TURISZTIKAI ISMERETEK ANGOL NYELVEN KÖZÉPSZINTŰ …...Turisztikai ismeretek angol nyelven — középszint Javítási-értékelési útmutató 2011 írásbeli vizsga 5 / 14 2020.

Turisztikai ismeretek angol nyelven — középszint Javítási-értékelési útmutató

2011 írásbeli vizsga 3 / 14 2020. május 14.

Question 1 3 + 3 + 3 + 3 = 12 points) Study the blank map of Hungary below, then complete the table found under the map. The numbers on the map indicate a mountain/hill, and the letters a given national park.

Source: http://krg.hu/frame/e_szertar/foldrajz.html (2019.08.10.)

Name of

hill/mountain Name a stalactite cave

found in the given hills/mountain.

Name of national park

Name a protected value/attraction of

given national park.

1 Mecsek Abaliget Cave A Balaton-felvidék National Park

Zirc Arboretum

2 Bükk István Cave (St. Stephen's Cave)

B Hortobágy National Park

Nine-arched Bridge

3 Buda Hills or Pilis

Pál-völgyi Cave or

Ajándék Cave

C Aggtelek National Park

Tengerszem Lake

Other correct answers: Buda Hills: Buda Castle Cave, Szemlő-hegyi Cave, other caves of the Pál-völgyi cave system, Solymári-ördöglyuk Cave, Pilis: Ajándék Cave, Amfiteátrum Cave, Ariadne cave system, Indikációs Cave, Kis-kevélyi Cave, Kis-Strázsa-hegyi Cave, Papp Ferenc Cave, Pilis Cave, Pilisszántó Cave, Róka-hegyi Cave, Sátorkőpusztai Cave, Strázsa-hegyi Cave, Szent Özséb Cave, Szopláki Cave, Ürömi Cave Balaton-felvidék National Park: Hévíz medicinal lake, Tapolca Lake Cave, Keszthely Palace Park, birds of Kis-Balaton, buttes, basalt hills, Badacsony, Szigliget, Szent György Hill, Káli Basin, Tihany Peninsula, lavender fields, Tihany Abbey, etc.

Page 4: TURISZTIKAI ISMERETEK ANGOL NYELVEN KÖZÉPSZINTŰ …...Turisztikai ismeretek angol nyelven — középszint Javítási-értékelési útmutató 2011 írásbeli vizsga 5 / 14 2020.

Turisztikai ismeretek angol nyelven — középszint Javítási-értékelési útmutató

2011 írásbeli vizsga 4 / 14 2020. május 14.

Hortobágy National Park: alkaline grasslands, loess fields, tumuli, flood-basins, avifauna, Debrecen Forest, ancient Hungarian livestock, Racka sheep, mangalica, gray cattle, puli, shepherding, shepherd dishes Aggtelek National Park: Vörös Lake, Baradla Cave, Baradla-Domica cave system, Meteor Cave, Rudabánya caveman discovery site, Szalonnai Árpád-era temple, Baradla educational path, bat population Evaluation: All correct answers are worth 1 point each, for a maximum of 12 points. Correct answers different from the above may also be accepted. Question 2 3 + 3 = 6 points With the exception of one, all the following towns and settlements are located next to a given motorway or highway. In the table, write the number of the given town/settlement to the letter of the motorway that is located near to. Underline the odd one out, namely the one that is not located next to a motorway/highway. 1. Tatabánya, Vác, Győr, Mosonmagyaróvár 2. Székesfehérvár, Siófok, Nagykanizsa, Szombathely 3. Hatvan, Gyöngyös, Kecskemét, Nyíregyháza

M1 M3 M7 1 3 2

Evaluation: Each correct answer entered into the table is worth 1 point each. Odd-ones-out correctly identified are also worth 1 point each. A maximum of 6 points may be awarded. Question 3 1 + 1 + 1 + 4 = 7 points You are a receptionist at Hotel Napsugár in Szeged. One of your guests wishes to visit the tourism attractions of the Southern Great Plain region, and asks for your advice. Recommend a visit to an attraction in the Southern Great Plain tourism region, which corresponds to the questions below. Explain your answer. a) If they just wish to visit a single monument or landmark in Szeged, what would you propose? 1. The Votive Church. (Other correct answers: New Synagogue, Gróf palace, Goldschmidt Palace, Móricz House, City Hall, Dömötör Tower, Reök Palace) Explanation: A characteristic building of Szeged, a symbol of the city b) Which medicinal bath would you recommend in the region? 1. Castle Bath of Gyula (Other correct answers: Orosháza-Gyopárosfürdő Medicinal Bath, Hagymatikum Medicinal Bath Makó, Kiskunmajsa Medicinal Bath, Anna Medicinal Bath Szeged) Explanation: Suitable for all age groups, its thermal water and medicinal treatments meet international standards, and because it also has an indoor area, it can be visited at any time of the year. c) Which wine region do you recommend in the region? 1. Hajós-Baja wine region (Other correct answers: Csongrád wine region) Explanation: In addition to tasting wines typical to the region, they can also visit the famous wine cellar village of Hajós.

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Turisztikai ismeretek angol nyelven — középszint Javítási-értékelési útmutató

2011 írásbeli vizsga 5 / 14 2020. május 14.

d) What outstanding cities are there in the region, and which museum should they visit in these cities? Name two towns as well as a museum found in each town. 1. Kecskemét – Zoltán Kodály Museum (Other correct answers: Cifra Palace) Explanation: This is the birthplace of Zoltán Kodály, one of the greatest Hungarian composers and ethnomusicologists, and creator of the Kodály Method. 2. Ópusztaszer – Ópusztaszer Heritage Park (Open-air Heritage Village also acceptable) Explanation: One of the largest heritage parks in the country, which legends say is also the site of the blood oath, the Feszty Panorama presents the Hungarian conquest in worthy manner. Other correct answers: Kiskőrös – Petőfi Museum, Szeged – Paprika Museum, Somogy Library, Albert Szent-Györgyi Memorial Room, Baja – István Türr Museum, Kiskunfélegyháza – Ferenc Móra Memorial House, Sándor Petőfi Memorial Room, Békéscsaba – Munkácsy Memorial House, Mihály Munkácsy Museum, Gyula – Castle Museum) Evaluation: In sections a), b) and c), correct answers with correct explanations are together worth one point each; in part 1-2 of section d), two points each. Points may also be awarded for correct answers different to the above if the related explanation is also correct. A maximum of 7 points may be awarded. Question 4 2 × 1 = 2 points Select the odd one out in the lists below, and indicate by underlining. Explain your selection. a) mass, pope, Torah, adoration, first communion, altar Explanation: The Torah is the accessory of the Israelite (Jewish) religion, while the others are linked to the Catholic religion. b) John Calvin, confirmation, Christian worship, meditation, communion table Explanation: Meditation is a tool of Buddhism (to achieve inner peace), while the others are linked to Protestant/Reformed religion. Evaluation: The correct answers together with explanations are worth 1 point each. The answer cannot be accepted and no points are awarded without explanation. Explanations other than the above may also be accepted. Question 5 4 × 1 = 4 points Pair up the following pilgrimage sites with the religious relics found there. Write the letter of the religious relic into the appropriate field of the table. A. Statue of the Virgin Mary with real human hair B. “Black Madonna” - icon C. “Dressed Virgin Mary” – statue D. “Weeping Mary” – icon

Máriapócs Andocs Mátraverebély-Szentkút

Márianosztra

D C A B Evaluation: Each correct answer may be awarded 1 point each, with maximum 4 points awardable.

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Turisztikai ismeretek angol nyelven — középszint Javítási-értékelési útmutató

2011 írásbeli vizsga 6 / 14 2020. május 14.

Question 6 4 × 1 = 4 points What architectural style do you recognise in the images below? Write your answer on the dotted line below the images.

Romanesque

Classicism

Baroque

Gothic

Evaluation: Each correct answer may be awarded 1 point each, with maximum 4 points awardable. Question 7 4 × 1 = 4 points Complete the following text.

The Parliament is the most well-known public building in Budapest, and is home to the National Assembly. With its eclectic style, it is regarded to be among the most beautiful buildings in the world. It has asymmetrical floor-plan with central orientation, with a grandiose main staircase leading people from the main stair hall up to the Dome Hall in the central axis of the building. This is typical of the baroque style. The facade, with its countless filials and lancet windows is Gothic in style, while the coffering of the ceiling has Renaissance traits.

Regarding the architectural style of the Parliament, besides eclectic style, neo-Gothic style is also acceptable. Each correct answer is worth 1 point, for 4 points in total.

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Turisztikai ismeretek angol nyelven — középszint Javítási-értékelési útmutató

2011 írásbeli vizsga 7 / 14 2020. május 14.

Question 8 5 × 1 = 5 points Of the terms below, choose the most appropriate ones and complete the text. Attention! You do not have to use all the terms.

Islam / Buddhism / Christianity / Taoism / Judaism / Hinduism / Shamanism The foundation of Buddhism is not religious, but rather philosophical. They feel the ultimate

goal is to achieve enlightenment, to attain nirvana. Hinduism is a typically Indian religion that

strives to liberate the soul. Judaism places great emphasis on studying sacred texts and

observing traditions, which have been collected in the Talmud. An important aspect of Islam

is joined prayer, where men pray together, led by one person, facing Mecca. Christianity is a

monotheistic religion, which centres around the life and teachings of Jesus of Nazareth.

Evaluation: Each correct answer is worth 1 point, with maximum 5 points awardable. Question 9 6 × 1 = 6 points Pair up the work with its creator. Write the letter of the artist into the appropriate column of the table. 1. The Mourning of László Hunyadi A. Pál Szinyei Merse

2. Arrival of the Hungarians B. Mihály Munkácsy

3. Lady in Violet C. Árpád Feszty

4. Yawning Apprentice D. Tivadar Csontváry Kosztka

5. The Lonely Cedar E. Viktor Madarász

6. October F. Károly Ferenczy

1. 2. 3. 4. 5. 6.

E C A B D F Evaluation: Each correct pairing is worth 1 point, with a total of 6 points to be awarded.

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Turisztikai ismeretek angol nyelven — középszint Javítási-értékelési útmutató

2011 írásbeli vizsga 8 / 14 2020. május 14.

Question 10 2 × 1 = 2 points As a tour guide, you are escorting a group of German pensioners on their roundtrip of Hungary. Their accommodations for next day will be in Badacsony. The hotel has sent over the dinner menu for approval. After review, you establish that the menu requires several changes. What would you change, and how? We expect you to make two recommendations with explanation. Soup: Beef goulash in cauldron Main course: Beef roast with steamed cabbage, and halved potatoes Dessert: Badacsony curd dream

• Instead of the beef goulash which in itself would already be heavy for dinner (as it can also be given as a one-course dish), we recommend a lighter soup (preferably in a cup): broth, mushroom cream soup, wine soup.

• For the main course, steamed cabbage is very heavy on the stomach (it is not a typical side dish to beef), and could be replaced by a spicy plum sauce or vegetables.

• Because of the repeated ingredient, it is recommended to change either the soup or the main course.

• Care should be taken with curd as Germans and foreigners in general find the sweet version to be strange. Instead we recommend: szürkebarát mousse or ice cream.

Evaluation: Correct answers with explanation are worth 1 point each, for a maximum 2 points. Without explanation and a recommendation for substitution, the change cannot be accepted and no points may be awarded. Points may also be given for correct statements other than the above. Question 11 5 × 1 = 5 points Complete the empty fields of the table below.

Wine region Typical wine Colour of wine

Badacsony wine region szürkebarát white

Szekszárd wine region kadarka red

Eger wine region bikavér red

Tokaj wine region aszú white

Sopron wine region kékfrankos red Evaluation: Correct answers are worth 1 point each, for a maximum of 5 points. Partial points may be awarded, but in terms of the colour of the wine, partial points may only be awarded if the name of the wine has been given. If the total for the question is not a whole number, the correcting teacher must round downwards. Correct answers different from the above may also be accepted. E.g.: bikavér is also a typical wine for the Szekszárd wine region.

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Turisztikai ismeretek angol nyelven — középszint Javítási-értékelési útmutató

2011 írásbeli vizsga 9 / 14 2020. május 14.

Question 12 8 × 1 = 8 points Decide whether the statements below are true or false. Mark your choice by underlining. In the case of false statements, correct the given statement.

a) Pursuant to Government Decree No. 239/2009, the number of rooms utilised in guest houses/boarding houses is capped at 20, with the maximum number of beds set at 50. True – False Correction: the number of rooms is maximum 25, and the number of beds at least 11.

b) Accommodations can only operate if granted an accommodation operating permit by the Hungarian Hotel & Restaurant Association (MSZÉSZ). True – False Correction: The permit is issued by the notary of the settlement’s municipality.

c) In addition to a morning drink, butter, jam, honey and pastry, the expanded continental breakfast also includes scrambled eggs and fruit. True – False Correction: Beyond the regular continental breakfast, it also contains cold-cuts and cheese. Eggs and fruit are not mandatory elements.

d) Bed and breakfast hotels only allow for breakfast, and have no facilities offering hot dishes. True – False Correction: …………………………………………………………………………..

e) The Bell Captain desk is located near the restaurant. True – False Correction: It is located near the main entrance of the hotel (the Bell Captain is the head of the bellhops and porters, this is where they can organise the transportation of luggage the most efficiently).

f) Based on the deposit liability of hotels, the rate of indemnification is maximum 10 times the daily room rate. True – False Correction: The rate of indemnification can be as high as 50 times the daily room rate.

g) A connecting room is a room that can be accessed directly by an elevator.

True – False Correction: Connecting rooms are rooms that are connected/open into one another, that are separated from the neighbouring room by only a door.

h) The supervision of housekeeping jobs is carried out by the Executive Housekeeper,

whose task is to schedule and control the work of staff working in housekeeping and to ensure that required conditions are in place. True – False Correction: ……………………………………………………………………………..

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Turisztikai ismeretek angol nyelven — középszint Javítási-értékelési útmutató

2011 írásbeli vizsga 10 / 14 2020. május 14.

Evaluation: Each correct statement and – if required – explanation is worth 1 point each, with a maximum of 8 points available. No half points may be awarded, and in the case of false statements, no points may be awarded without explanation. Question 13 3 points Put the steps of guest arrival in the correct order in the case of walk-in guests. Write the number of the step from 1 to 6 under the corresponding task (where task 1 is carried out first).

A. Greeting the guest, listening to their needs and requests B. Preparing and handing over the key card holder and key C. Communication of important information (elevator, breakfast, etc.) D. Reviewing and recommending available rooms, selecting the room E. Having the guest complete the registration form, verifying the registration form,

registering guest data in the hotel software F. Escorting the guest to the room

A B C D E F

1. 4. 5. 2. 3. 6. Evaluation: 3 points may be awarded for the correct order. In the case of two errors (one wrong order), two points can be given. If there are more errors in the order, no points can be given. Question 14 2 × 1 = 2 points List two hotel trends for each of the specified areas. List recent innovations. Configuration and fittings of guest rooms: spreading of smarter devices (e.g. Smart TV),

checking-in via tablet/mobile, keyless doors, increase in the number of electrical sockets/USB ports, charging opportunities, individualisation of rooms (furniture and equipment in line with various themes), eco-rooms, hypoallergenic rooms, etc. Hotel services: co-working areas, selfness services, opportunities to pursue hobbies, digital

detox, designation of Instagram photo locations, organic kitchen, etc. Evaluation: One point can be given for two correct examples, with a total of two points available for the question. At their discretion, the correcting teacher may also accept other correct solutions. Partial points may be given, but at the end the correcting teacher should round downwards. No additional points may be awarded.

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Turisztikai ismeretek angol nyelven — középszint Javítási-értékelési útmutató

2011 írásbeli vizsga 11 / 14 2020. május 14.

Question 15 6 × 1 = 6 points The confirmation below was sent to Mr. Péter Gombos by the receptionist of Hotel Hullám, Piroska Portás. There are several errors in the confirmation. Mark these by underlining, and correct them below the letter.

Correction:

• Dear Péter, Instead: Dear Mr. Péter Gombos, (The greeting should feature the full name.) a) Number of nights: 2

o Total costs: (2 × 28,000) + (4 × 3,000) = HUF 68,000 or b) Date of departure: 03.07.2020

o Total costs: (3 × 28,000) + (6 × 3,000) = HUF 102,000 • Not all guests have to pay tourism tax. The following, for example, are exempted:

Minors under the age of 18, students in vocational training, persons with orders to carry out official assignments, ...

• No exclamation mark after “Yours sincerely”, a comma is needed instead. • Signature correctly:

Piroska Portás Receptionist Hotel Hullám Evaluation: The indication and correction of one error can be awarded one point. The point may only be awarded if an acceptable correction is given. A total of 6 × 1 = 6 points may be awarded for this question.

Dear Péter, Thank you for contacting us. Your order with the services requested has been registered in our records as per the following: Reservation number: 812 345 Room type: 2-bed, with shower Date of arrival: 30.06.2020 Date of departure: 02.07.2020 (option b) Number of nights: 3 (option a) Board: half-board– 3000 HUF/person/day Room rate with breakfast: 28 000 HUF/night Total cost:HUF 93 000 Prices are VAT inclusive. Tourism tax is payable on site, the rate of which is 400 HUF/person/night for all guests. Please read our hotel's general terms and conditions on our website, which also provides information on cancellation and payment terms. We look forward to your stay at our hotel. Yours sincerely! Hotel Hullám Receptionist

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Turisztikai ismeretek angol nyelven — középszint Javítási-értékelési útmutató

2011 írásbeli vizsga 12 / 14 2020. május 14.

Question 16 4 × 1 = 4 points Complete the following sentences. a) Putting a business card into your pocket without reading it is impolite.

b) Posture says a lot about the person, about their state of mind. People who slouch are typically sad/tired.

c) A person who is extremely social, who establishes relationships easily, who is interested in everything, is impulsive and intense, has a sanguine personality type.

d) If dress code on the invitation states black tie, men are required to wear a tuxedo, white shirt and a black bow-tie (and potentially a black hat).

Evaluation: Each correct answer may be awarded 1 point each, with maximum 4 points awardable. Solutions/wording other than the above may also be accepted if correct. Question 17 5 × 1 = 5 points Make 5 relevant statements on the relationship and impact on one another of the system of tourism and its ecological environment.

• There is no tourism without healthy/undamaged environment.

• Special/unique natural environment attracts tourists.

• Establishing protected areas, national parks has a boosting effect on tourism.

• Mass tourism endangers the ecological balance.

• Tourism requires sustainable development.

• The ecological footprint of travellers should be as little as possible.

• The demand for eco-tours is increasing, etc.

Evaluation: Each correct statement may be awarded 1 point each, with maximum 5 points awardable. Solutions/wording other than the above may also be accepted if correct.

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Turisztikai ismeretek angol nyelven — középszint Javítási-értékelési útmutató

2011 írásbeli vizsga 13 / 14 2020. május 14.

Question 18 3 + 2 + 1 + 1 + 1 + 1 + 1 = 10 points Read the short text below, then answer the related questions.

a) In case of the simultaneous fulfilment of which three criteria does a person become the subject of leisure tourism?

• motivation • disposable leisure time • disposable income 3 points

The tourism hit of 2019 is: Chernobyl. Specialised travel agencies are offering – typically – 2-day tours at prices starting from 280 EUR/person, which contains visiting special locations (cooling tower, military vehicle scrap-yard), meeting and talking to Chernobyl residents, accommodations, board and airport transfers. Thanks to the HBO series, demand for the destination has increased by 30-40% in recent months.

1. image

2. image

Source: https://www.chernobylwel.com/hu/tour/6/2-napos-csernobili-tura# (Downloaded on: 15.07.2019 10:50) Dobry Anjel = a Slovakian charity organisation that helps people with cancer

We provide a discount of EUR/USD/GBP 30 for groups of 4 or more.

100% money-back guarantee if not satisfied.

The price is final, no hidden fees. The reservation is not final until

confirmed. See at least 3 times more than on the 1-

day tour.

1% of the tour price goes directly to support Chernobyl residents. Read more.

For every Tripadvisor review, we plant a tree in the Chernobyl zone. Together we are helping the zone to recover. Read more.

With your help, we support children with cancer via the Dobry Anjel charity organisation. We thank you. Read more.

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Turisztikai ismeretek angol nyelven — középszint Javítási-értékelési útmutató

2011 írásbeli vizsga 14 / 14 2020. május 14.

b) What reasons could motivate someone to apply for the tour described in the text? Name two. • They are looking for a unique, special experience, are curious about the location

the series takes place at. • They are looking to break out of the safe, civilised world, are looking for an

adrenaline rush. 2 points c) Which characteristic of demand and supply is illustrated well by the above text?

Both are elastic, and react immediately to changes in the tourism market and its environment. 1 point

d) Which type of tourism is the tour described in the text? disaster tourism/extreme/leisure time/adventure tourism are also acceptable. 1 point e) Based on its scope of attraction, where would you classify Chernobyl as an attraction? An attraction with international/universal appeal. 1 point f) What is meant by reception capacity? The level of infrastructural preparedness of the area with tourism appeal to

accommodate tourists/large number of tourists (accommodations, meals, transport, infrastructure). 1 point

g) What is “Tripadvisor”? What is it used for? It is a social media site, the world's largest travel portal, where readers/visitors

receive tips from each other, along with evaluations and reviews of the attractions and services. Based of the reviews, travel decisions and planning travels become easier, and the site also provides up-to-date useful information (opening hours, admission fees). 1 point

Evaluation: Correct answers may be awarded the points indicated, with a total of 10 points available for the question. Question 19 2 + 3 = 5 points Continue to rely on the text used for the previous question. Answer the questions. a) Based on the two images shown in the example, what two marketing tools is the organiser of the tour using? Image 1: price policy 1 point Image 2: Public Relations 1 point b) If you were to go on the tour with two of your friends at the announced price of 280

EUR/person, how much support would residents that have returned to Chernobyl receive if the exchange rate today is: EUR 1 = HUF 330?

280 x 3 = EUR 840, 1 point 1% of which is EUR 8.4. 1 point converted: 8.4 x 330 = HUF 2,772 1 point

Evaluation: Correct answers may be awarded the points indicated, with a total of 5 points available for the question.