TURISZTIKA ISMERETEK ANGOL NYELVEN · 2017. 5. 17. · Turisztika ismeretek angol nyelven emelt szint 1711 írásbeli vizsga 2 / 20 2017. május 17. Azonosító jel: Important Information

Turisztika ismeretek angol nyelven emelt szint — írásbeli vizsga 1711

EMBERI ERŐFORRÁSOK MINISZTÉRIUMA

Azonosító jel:

TURISZTIKA ISMERETEK ANGOL NYELVEN

EMELT SZINTŰ ÍRÁSBELI VIZSGA

2017. május 17. 8:00

Időtartam: 180 perc

Pótlapok száma Tisztázati Piszkozati

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Turisztika ismeretek angol nyelven emelt szint

1711 írásbeli vizsga 2 / 20 2017. május 17.

Azonosító jel:

Important Information Dear Examinee, When answering the questions, make sure you adhere to the following:

a) The solutions to questions that require elaboration and calculation may also be performed on the additional sheets provided by the examination supervisor if there is no sufficient space on the examination sheet. Make sure these additional sheets are numbered, with your name indicated on all of them, and do not forget to mark the number of the question elaborated.

b) You may solve the questions using a blue or black pen. Examinations written in pencil will not be accepted.

c) Apart from writing equipment and non-programmable calculators, no other aids (e.g. course book, practice-books, etc.) may be used.

d) The questions are independent of each other, and do not have to be answered in a specific order. We suggest that before you begin, read through the whole examination and then start with answering the questions you feel are easier to answer.

e) Certain questions require the examinee to provide examples or characteristics, and the points awarded are proportionate to the number of such examples or characteristics provided. No additional points will be awarded, even if you list more than required.

f) In case of test and calculation questions, make sure any corrections you make are clearly marked and that your final answer is clear and unambiguous. Otherwise, you will not get points for the given question.

g) When making calculations, pay attention to the following: For partial calculations, mark the name of the data or indicator calculated, the

method of calculation (the mathematical operation written using the available data), as well as the result with the corresponding unit of measurement.

If you do not make these markings, your answer will not be accepted even if it is otherwise correct.

Carry out rounding as per the rounding instructions given for the specific questions.

The auxiliary data needed to make the calculations (e.g. VAT rate) is provided in the given question.

h) Please, make sure you write in a legible manner and provide an easy-to-follow layout for your answers.

Good luck with your examination!



Azonosító jel:

1. Complete the following statements with the correct term.

a) ………………………..… is the changing, shaping and development of destination

features that appear to guests as travel motivation.

b) Temporary visitors that spend less than 24 hours at their destination are called ……………………………………………………

2 points 2. What do the following terms mean?

Discretionary income: ………………………………………………………………………….

………………………………………………………………………………………………….

Market segments: ……………….……………………………………………………….…….

………………………………………………………………………………………………….

Price: …………………………………………………………………………………………..

3 points

3. List the 5 elements of the tourism package. …………………………………………………………………………………………

………………………………………………………………………………...………

…………………………………………………………………………………………

…………………………………………………………………………………...…….

…………………………………………………………………………………………

5 points

4. List three basic characteristics of low-cost airlines.

…………………………………………………………………………………………

…………………………………………………………………………………………

…………………………………………………………………………………...……

6 points



Azonosító jel:

5. Which Hungarian national park do the following statements refer to? a) It is one of Hungary’s limestone mountains. Its unique attractions include the St.

Stephen Dripstone Cave and the Ipolytarnóc Fossils Protected Area. Its most popular hiking destination is Lillafüred.

Answer: …………………………………………………………..

b) Hungary’s only bat museum is located here in Abaliget. The Zselic Starry Sky Park has

the lowest level of light pollution, and visitors can observe the wonders of the night sky with guidance provided by astronomers.

Answer: …………………………………………………………..

c) The educational paths and study trails within the national park take visitors to sand

dunes and hayfields. The Bugac Shepherds Museum presents the life of shepherds. Answer: …………………………………………………………..

6. Pair up the following terms. 1. low cost flight a) sunflower 2. script b) exchange rate 3. rural accommodation c) low-cost (budget) airline 4. MICE d) tour guide 5. currency exchange e) package tour 6. tour operator f) incentive travels

1. 2. 3. 4. 5. 6.

7. Of the wine regions listed below, underline the ones primarily known for red wines.

Tokaj wine region Eger wine region Villány wine region Balaton-felvidék wine region Szekszárd wine region Nagy-Somló wine region

3 points

3 points

3 points



Azonosító jel:

8. Identify the building in the picture and answer the following questions.

a) Where is the building located?

……………………………………………………………….

b) What architectural style was it built in?

……………………………………………………………….

c) This style was typical in Hungary in which centuries?

……………………………………………………………….

Source: http://tudasbazis.sulinet.hu/hu/muveszetek

d) List four features/characteristics of the given architectural style.

……………………………………………………………….

……………………………………………………………….

……………………………………………………………….

……………………………………………………………….

5 points



Azonosító jel:

9. Which tourism region are the following attractions located in? Write the name of the

corresponding region next to the attractions listed.

a) Őrség Pumpkin Festival - …………………………………………………………………..

b) Agria Summer Games (Eger) - ………………………………………………..……

c) Hévíz - ………………………………………………………………………………..…

Source: http://www.webfilmek.eu/index.php?oldal=150

10. List four different Hungarian architectural remnants, landmarks from the Turkish/Ottoman era, along with the towns, settlements they are located. …………………………………………………………………………………………………...……

…………………………………………………………………………………………….

…………………………………………………………………………………………………...……

…………………………………………………………………………………………….

3 points

4 points



Azonosító jel:

11. Read the following text.

Balaton and Central Transdanubia showcased at Vienna Tourism Day Source: turizmus.com | 29 September 2016, Thursday 13:55 p.m.

Held on Thursday at the Hungarian Embassy, the Vienna Tourism Day showcased the attractions of the Balaton and Central Transdanubian region. This marked the sixth edition of the industry event of the Austrian and Hungarian tourism sectors.

Speaking at the Tourism Day, Balázs Kovács, head of the Austrian representation office of Magyar Turizmus Zrt., said that in recent years, approximately 70 percent of participants reported specific deals concluded as a direct result of the event.

The event saw more than 20 Hungarian tourism associations and hotels and more than 50 Hungarian tourism experts present Hungarian tourism supply; with the Balaton wine region also presented in addition to tourism associations from Siófok, Balatonfüred, Zalakaros and Hévíz.

János Perényi, Hungarian ambassador to Austria, said that Austria is a key partner to Hungary not just politically and culturally, but economically as well. He added that Balaton is a familiar destination for Austrian tourists, but the Eastern Transdanubian region is less visited, even though this is where the Herend porcelain factory and county seat Veszprém are located.

Speaking to MTI, Balázs Kovács added that while 12 percent of foreign guest nights at Balaton are booked by Austrian travellers, only 3 in every hundred guest nights in the Central Transdanubian region are taken by Austrian tourists. He feels that inbound turnover can be further increased as substantial infrastructure developments are also expected at Balaton.

He stated that in the past, 120,000 Austrian guest nights were registered every year in Hévíz. The opportunity embodied by the Austrian market is well reflected by the fact that a 30 percent increase in turnover was observed among Austrian tourists as a result of a campaign promoting Hévíz which was launched in Austria in the spring.

He added that in the past 3 years, spending by Austrians in Hungary increased by 70 percent, 70-80 percent of which was for tourism purposes. In his view, the reason for this is that as service quality increases, more solvent tourists are also visiting the country.

Henrik Hoffmann, president of the Balaton Regional TDM Association, said that Balaton tourism has been revitalised, but the lake has become a typically domestic travel destination. He emphasised that by setting up the Hungarian Tourism Agency, Balaton can now be offered as a ‘product’, which could provide a breakthrough in reaching foreign markets.

Barbara Varga-Dani, head of Magyar Turizmus Zrt.’s Balaton Regional Marketing Office, said that 30 percent of guests at the Balaton region are foreign tourists, with the second highest number of guest nights spent by Austrian visitors. She emphasised that trips to Balaton are not just summer programmes, as guests are equally welcome from autumn to spring.



Azonosító jel:

a) Decide whether the statements below are true or false. Mark your answer by placing an X into the appropriate column.

Statement True False More than two thirds of guests in the Balaton region are domestic visitors.

There are more Austrian guests at the Balaton than in the Central Transdanubian region.

The primary opportunity of the Vienna Tourism Day is meeting business partners and concluding contracts.

The tourism campaign aimed at promoting Hévíz was only moderately successful.

b) What does the abbreviation TDM stand for?

…………………………………………..……………………………..………………………

12. The table below shows the changes in key indicators of inbound visitors and tourists to Hungary (2014/2015).

Key indicators of inbound visitors and tourists to Hungary 2014/2015

Name 2014 2015 Change % 2015/2014 Same-day visitors (thousand people) 33 844 34 029

Tourists (thousand people) 12 140 +17.92 % Total number of visitors (thousand people):

48,354

Source: Hungarian Tourism Agency

a) Enter the data missing from the table. Show your auxiliary calculations as well. Round percentage values to 2 decimal places.

Change in the number of same-day visitors (%): ……………………………………………...

…………………………………………………………………………………………………..

Total number of tourists in 2015 (thousand people): …………………………...……………...

…………………………………………………………………………………………………..

Total number of visitors in 2014 (thousand people): …...……………………………………...

…………………………………………………………………………………………………..

Change in total number of visitors (%): ………………………………………………………...

…………………………………………………………………………………………………...

5 points



Azonosító jel:

b) What was the ratio of tourists (%) in 2015?

…………………………………………………………………………………………………...

5 points 13. Below you can see the job descriptions of three jobs. Of the listed jobs and positions,

select the one corresponding to the given job description.

The hotel jobs and positions you can choose from are:

Front Office Manager, cashier, chief cashier, hotel concierge, chief concierge, bell captain, doorman, Food & Beverage manager, banquet/convention manager, waiter, directrice/floor supervisor, maid. a.) Subordinated jobs and positions include the concierge, the doorman, the porter, the

bellboy, the hostess, the shuttle/transfer driver, business centre employees, the cloak-room attendant and the garage master. Their task is to supervise the listed jobs, as well as to organise and check task performance. They liaise with other hotel units (e.g. reception, cash desk, housekeeping, maintenance, restaurant).

Answer: …………………………………………………………..

b.) They supervise, organise and monitor the hotel’s supply and service provision activity under the direct supervision of the general manager. Their scope of authority extends to all jobs and positions listed. As managers, they are responsible for drawing up and implementing the sales revenue, cost and profit plans of the hospitality department. They organise and operate trade and background processes. They determine and update the supply and services of hospitality units. In the interest of the efficient use of capacities, they strive to contract outside events, delivery opportunities and groups for the hospitality department. They flexibly modify prices and determine discount policy. They supervise menu compilation and related calculations.

Answer: …………………………………………………………..

c.) They are employees in the Housekeeping section, and have no management powers whatsoever, simply executing instructions and orders. Their primary task is to clean guest rooms, which is a position of confidence and trust. They typically work in two shifts, with morning shift headcount generally higher the afternoon shifts.

Answer: …………………………………………………………..

3 points



Azonosító jel:

14. You are taking your guests on a walk in Hősök tere (Heroes’ Square). Select one of the

two statues below, mark your selection in the space provided and taking the specified aspects into account, explain their significance in terms of culture and religious history in a brief essay. Pictures available: Your essay should cover the following:

- Whose statue is in the picture? - What century did he live in? - List 3 significant (religious and/or political

and/or economic) measures taken by him. - What settlements or towns (list at least 2) are

closely linked to his activities, and why? - What

relics/memorials/events/settlements/objects (list at least 2 with explanations) can be found today in Hungary that can be linked or connected to him?

- Whose statue is in the picture? - What century did he live in? - What impact did he have on Hungary in terms of

culture history and the arts? Give three examples. - What settlements or towns (list at least 2) are

closely linked to his activities, and why? - What

relics/memorials/events/settlements/objects (list at least 2 with explanations) can be found today in Hungary that can be linked or connected to him?

Picture selected: ……………..

……………………………………………..…………………………………...…………….

……………………………………………..…………………………………...…………….

……………………………………………..…………………………………...…………….

A

B



Azonosító jel:

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9 points



Azonosító jel:

15. Read the following text related to marketing.

Based on the text below, and using the information contained in the text, prepare the SWOT (strengths, weaknesses, opportunities, threats) analysis of the accommodation (as well as its surrounding region) specified in the question. Use the table below the text to solve the questions.

Família Boarding House, 3-stars, 30 km from Budapest, in Gödöllő

Location: Thanks to the Grassalkovich Palace, Gödöllő is one of Hungary’s most popular hiking/excursion destinations. The approximately 50,000 foreign visitors per year and numerous articles published in international publications will surely make Gödöllő well-known beyond Hungarian borders as well. The Palace is featured in the catalogues of an increasing number of domestic and foreign tour operators, and there is continuous media interest in Gödöllő. Gödöllő can be accessed through the M3 motorway, which is a toll road. Future road construction plans (the continuation of the M3 motorway, the construction of the M0 motorway) are uncertain. Noise levels are high due to the proximity of the motorway. The establishment of public utilities has not been completed as yet. Capacity: 20 rooms, 44 bed-places (the boarding house has 15 double rooms, 2 single rooms and 3 rooms with 4 beds). Services: Restaurant with a capacity of 100 people, which also functions as a breakfast hall. The restaurant is open from 11-24, and also serves walk-in customers. The facility also undertakes the organisation of family and business events.

Gödöllő typically has youth accommodations, 2 and 3-star hotels and boarding houses. The hotels are usually of lower capacity (typically 36-38 people). These have separate halls suitable for conference tourism, smaller and larger lecture halls suitable to conduct meetings, as well as own parking and restaurants with greater capacity.

The statistics below confirm that hotel capacity in Gödöllő and the surrounding region is still insufficient:

1. Total guest turnover of accommodations in Gödöllő, 2010 Number of guests: 9292. Number of guest nights: 22050

2. Capacity of accommodations in Gödöllő, 2010 Number of units: 6. Number of bed-places: 816

3. Foreign guest turnover of accommodations in Gödöllő, 2010 Number of guests: 2572 Number of guest nights: 7971

It is clear that the number of guest nights is very high, and the reasons listed in the description of the region also support that this is an ideal location for the boarding house, where the benefits of the proximity of the capital can be exploited. Optimal destination for hiking/excursion tourism. Gödöllő is a dynamically and swiftly developing town near the capital city. The town's programme features the objective of becoming "the Hungarian Salzburg”, and consequently Gödöllő is also quite strong in terms of culture. Mass and road transportation connections are favourable. The real estate market is relatively organised. Natural features (parks, forests, lake) are also favourable. Infrastructure is highly developed.



Azonosító jel:

a) Indicate the names of the various SWOT analysis areas. b) Based on the information in the text, write 7 items into the ‘strengths’ and

‘weaknesses’ areas. c) Draw conclusions, and write one into the ‘opportunities’ and ‘threats’ areas each.

13 points



Azonosító jel:

16. The following exercise is related to the areas of hotel and hospitality management

and tourism. Familiarise yourself with the following situation, and use the information to solve the questions. You are an intern at tour operator Tutti Tours. One of your tasks is to organise an excursion for a 12th grade class on 20-21 October (Thursday-Friday). 31 students (22 girls and 9 boys) and 3 female chaperone teachers will be taking part in the programme. The teachers require a separate room. The group’s objective is to see the cultural values of Álompuszta and its direct region. Their programme is very packed, as they finish sightseeing in town Thursday evening at 8 o'clock and only settle in at their accommodation afterwards. They continue their programme the next day, after breakfast. They require dinner and breakfast. The group travels by bus and the accommodations and meal of the bus driver is also paid by the group.

a) Review the following accommodation offers. (In each case, room rates are inclusive of

all payable taxes.) Select a suitable accommodation from those listed below and explain your decision. Why are the other accommodations unsuitable? List the benefits of the accommodation selected as well as any potential disadvantages (list 4 in total).

Hotel Turul (4 floors, modern, 4*) Address: 4234 Álompuszta, Tó út 15 Location: outside of town, on the banks of Lake Turul Bed-places: 100 persons Open: all year Rates (with buffet breakfast):

Double room (2 beds): 20,000 HUF/room Extra bed for a 3rd person: HUF 5000 For one person: 15,000 HUF/room

Services: restaurant, bar, parking, conference hall, terrace, pets allowed, air conditioning, horse-riding, own outdoor pool, beach, sunbathing beds, accessible guest areas for people with disabilities, 2 rooms for guests with disabilities.

Hotel Üstökös (2*)

Address: 4234 Álompuszta, Emese u. 12 Location: downtown, next to the shopping street Bed-places: 90 persons Open: all year Rates: Single bed, shower: 5000 HUF/room

Double room (2 beds): 6000 HUF/room Room with 3 beds: 8000 HUF/room Room with 4 beds: 9000 HUF/room

Services: restaurant, small meeting room, pets allowed, limited parking and only for cars



Azonosító jel:

Napsugár Camping (accommodation in own tents and wooden cabins)

Address: 4234 Álompuszta, Erdő u. 9 Location: outside of town, on the banks of Lake Turul, part of the camping site

extends into the forest Bed-places: 50 tent pitches, 10 wooden cabins with 2 beds each Open: 15 April – 15 October Rates (in own tent):

pitch fee: 800 HUF/night cars: 300 HUF/night student, child: 700 HUF/night adult: 800 HUF/night

Services: cooking opportunities, campfire-spots, cold-hot water wash basin, cold-hot water shower, bathroom, toilet, pets allowed, own beach on the lake-side

Emese Boarding House (loft conversion, familiar environment)

Address: 4234 Álompuszta, Tó út 80 Location: within walking distance of town, 700 m from Lake Turul Bed-places: 30 persons Open: all year Rates (with continental breakfast):

Double room (2 beds): 8,000 HUF/person 6,800 HUF/person in case of just 1 person

Services: parking, terrace, pets allowed, communal area Accommodation selected: ………………………………………………………………………..

Why were the others unsuitable?

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What are the advantages of the accommodation selected?

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What are the disadvantages of the accommodation selected?

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8 points



Azonosító jel:

b) Write a business letter to the accommodation selected, in which you order the services and also specify payment terms and the method of payment. Accommodation is provided at the rate set out in the table; as a discount the bus-driver is accommodated free of charge in a single room, provided the bank transfer is credited to the accommodation’s bank account one week prior to arrival.

Calculate the total amount payable if the hotel charges no other costs, and provide the best possible room arrangement by taking genders into account. The showing of the calculation of the total amount payable should form part of the letter. The hotel administrator is Piroska Kováts, with whom you have already discussed booking details over the phone (payment deadline, payment by bank transfer). Use the customer data below in your letter. Adhere to the requirements of business correspondence in terms of both layout and content. Customer: Tutti Tours Tour Operators, 4321 Szépváros, Ó u. 32 Telephone: 00-36-77/123-456; Fax: 00-77-88/789-012, Email: [email protected] Gabi Okos Programme Organiser

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Azonosító jel:

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15 points



Azonosító jel:

c) The group is planning to have dinner during the Álompuszta programme at the

Hami Restaurant located near the accommodation (Álomváros, Kolostor u 2), and the restaurant has sent over the following menu proposal.

Your task: Review the offer and provide an opinion. Name at least 5 items in the proposal that you find objectionable. Take the aspects of menu compilation into consideration. You do not have to prepare a new menu that is professionally sound and appropriate. Menu proposal of Hami Restaurant: Cold starter: Spicy aubergine-paste with toast Soup: Rich chicken goulash, served in a cauldron Warm-starter: Hortobágy meat-filled pancake Main course: Red-wine pullet with dumplings and red cabbage Dessert: Somlói sponge cake with vanilla ice cream …………………………………………………………………………………………………

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5 points



Azonosító jel:



Azonosító jel:

Topic Questions Points Maximum Scored

Questions aimed at evaluating knowledge in the field of tourism, hospitality

and accommodations, tourism marketing and

business administration, as well as the ability to apply

this knowledge

1. 2 2. 3 3. 5 4. 6 5. 3 6. 3 7. 3 8. 5 9. 3

10. 4 11. 5 12. 5 13 3 14. 9 15. 13

16.a) 8 16.b) 15 16.c) 5

Points scored in written examination 100

Date Correcting teacher __________________________________________________________________________

pontszáma egész számra kerekítve

elért programba beírt Feladatlap

dátum dátum

javító tanár jegyző

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TURISZTIKA ISMERETEK ANGOL NYELVEN · 2017. 5. 17. · Turisztika ismeretek angol nyelven emelt szint 1711 írásbeli vizsga 2 / 20 2017. május 17. Azonosító jel: Important Information

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