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Tumblr, bitly, Buffer: 3 tools for social media magic
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Tumblr, bitly, Buffer: 3 tools for social media magic

Aug 27, 2014

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Social Media

Alex Manthei

You can read the full blogpost here: http://blog.mention.net/my-top-3-social-media-tools

As mention's Community Manager, I go over three of the tools I use to find and share great content with our community: tumblr, bitly, and Buffer. Mixing these services and tracking the results with mention is a great way of engaging with users and finding that perfect social media "voice" that just works, no matter when you're posting.
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Page 1: Tumblr, bitly, Buffer: 3 tools for social media magic

Tumblr, bitly, Buffer:3 tools for social media magic

Page 2: Tumblr, bitly, Buffer: 3 tools for social media magic

1) Tumblr

Yes, tumblr.

You mean the one full of food porn and - well, just porn, only kids and hipsters use?

The one that Yahoo! - Yahoo!? - just bought? 

Page 3: Tumblr, bitly, Buffer: 3 tools for social media magic

Yup.And tumblr's where the

content's happening right now. 

Page 4: Tumblr, bitly, Buffer: 3 tools for social media magic

Happening = Created, shared, modified,

recontextualized, made into a gif, mashed up with another gif, then

shared, modified, and recontextualized all over again.

Page 5: Tumblr, bitly, Buffer: 3 tools for social media magic

I love the sense of space and humorthat the platform has:

Gifs like these take advantage of tumblr's creative community and iconic feed UI

Page 6: Tumblr, bitly, Buffer: 3 tools for social media magic

6

‘Tumblrspace’

Page 7: Tumblr, bitly, Buffer: 3 tools for social media magic

The tumblr feed is a creative testing ground. You can tell narratives and bring a sense of context to otherwise disorganized

content from other networks:

Page 8: Tumblr, bitly, Buffer: 3 tools for social media magic

There’s a reason why Yahoo bought it.

Tumblr's where community is finding voice right now – hence, where Yahoo wants to put its ads.

Page 9: Tumblr, bitly, Buffer: 3 tools for social media magic

A few of my all-time favorite CM-related tumblrs:

How Do I Put This Gently?What Should We Call Social Media

Running a Startup Twitter: The Comic

Page 10: Tumblr, bitly, Buffer: 3 tools for social media magic

Now it’s time to share some of this tumblr gold, which brings me to…

2) bitly

Page 11: Tumblr, bitly, Buffer: 3 tools for social media magic

And your second reaction

is: woah, wait, what…it’s

free?!

Bitly is one of those services where your first

reaction is like:

Page 12: Tumblr, bitly, Buffer: 3 tools for social media magic

- Like us, they have an insanely robust free plan

- Their statistics are great, but for me, it’s about the innovative way you can organize and share links

- Bitly has hints of an emergent social network, letting you bundle stacks, discover content from your network, and see who else has

shared the same links

Page 13: Tumblr, bitly, Buffer: 3 tools for social media magic

This is a great way to contact and

create relationships with influencers interested in the

same things. We’ve often found great advocates for our service based on

the “Who Shared a bitly Link to This Content” section. 

Page 14: Tumblr, bitly, Buffer: 3 tools for social media magic

And last but not least,the magic of...

3) Buffer

Page 15: Tumblr, bitly, Buffer: 3 tools for social media magic

mention’s based in Paris, not a bad place to spend your weekends not worrying about

posting to social networks.

Page 16: Tumblr, bitly, Buffer: 3 tools for social media magic

- They've got a great Chrome extension 

- Quick and easy stats (love those

follow buttons too)

-But it's all about scheduling posts to

go exactly at the right time...

Page 18: Tumblr, bitly, Buffer: 3 tools for social media magic

 Pro tip: one of my favorite ways

of discovering and directly sharing new content is

through Y Combinator's

Hacker News via Buffer.

Page 19: Tumblr, bitly, Buffer: 3 tools for social media magic

Have any other tools you use every day?

Let us know how you combine services and use mention to track the results.

@xoalexo@mention

[email protected]