Tumblr for Higher-Ed: How Yale University is using Tumblr

yaleuniversity.tumblr.com

Access.

1) “Why should I care?” 2) “Which community is this meant

to delight?” 3) Attractive graphics, useful info 4) Timing 5) Short, punchy copy 6) Tagging

The Anatomy of a Good Post

Remember: Tumblr is a community, and a place for creative, informative content. You must be prepared to be an enthusiastic participant. Example of content that does well: gorgeous photography, infographics and archival material that is relevant to your subject area. Certain institutional updates are more appropriate for your primary website.

Does Tumblr make sense for my department?

1) Allows you to connect with enthusiastic, niche communities. 2) Provides a good frame for thinking about how to produce good content.

Tumblr is valuable because

1) higheredsocialmedia.tumblr.com 2) tumblr.com/spotlight

Resources

Love your fandom. Thank you.

Emmanuel Quartey

Email: [email protected] Twitter: @equartey