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2014 EVENT SUMMARY2K CLASSIC benefiting Wounded Warrior Project November 20-21, 2014Syracuse • Texas • California • Iowa
Progressive Legends Classic & Gotham Classic are produced by: The Gazelle Group • 475 Wall Street • Princeton, N.J. 08540
GAZELLEGROUP.COM
WEST VIRGINIA • GOTHAM VILLANOVA • LEGENDS SYRACUSE • 2K CLASSIC MICHIGAN • LEGENDS
www.GazelleGroup.com
SUMMARY OF BENEFITS
2K CLASSIC- November 20: Texas vs. Iowa - ESPN2- November 20: Syracuse vs. California - ESPN2- November 21: Consolation Game - ESPN2- November 21: Championship Game - ESPN2
PROGRESSIVE LEGENDS CLASSIC- November 24: Villanova vs. VCU - ESPN2- November 24: Michigan vs. Oregon - ESPN3- November 25: Consolation Game - ESPNU- November 25: Championship Game - ESPN2
• Mentos Gum received two (2) minutes per game of television exposure on the courtside digital signage and three (3) :30 commercial unites during each of the following televised Gazelle Group Events:
• Mentos Gum received three (3) :30 commercial units during each of the following televised Gazelle Group Events.
2K CLASSIC- November 20: Texas vs. Iowa - ESPN2- November 20: Syracuse vs. California - ESPN2- November 21: Consolation Game - ESPN2- November 21: Championship Game - ESPN2
PROGRESSIVE LEGENDS CLASSIC- November 24: Villanova vs. VCU - ESPN2- November 25: Championship Game - ESPN2
2KClassic.com | 1 @2KClassic
TOURNAMENT BRACKET
2 | 2KClassic.com @2KClassic
- All four games of the Championship Rounds at Madison Square Garden were nationally televised on ESPN Networks. Both semifinal games as well as the championship game aired on ESPN2 while the consolation game was shown on ESPNU. Additionally, two Regional Round games aired on ESPNU and two were shown on ESPN3. The Big Ten Network and Pac-12 Network each televised two games nationally, meaning all 12 regional round and championship round games were available on a national basis.
- Since 2009, the average rating on ESPN2 of the 2K Sports Classic is .50, well above the average of .30 for college basketball on ESPN2.
- John Saunders and Fran Fraschilla served as ESPN’s broadcast team for the Championship Round games at Madison Square Garden.
- The 2K Sports Classic was again one of the most highly attended early-season college basketball events in the country, attracting over 101,000 fans over the course of the tournament. The Championship Round games at Madison Square Garden drew an average of over 10,000 fans.
- The 2013 2K Sports Classic was the second in which Wounded Warrior Project served as the event’s beneficiary. Nearly 200 wounded warriors attended the event, many of whom were honored prior to games or served as honorary team captains.
- The Event has featured three eventual national champions -- Florida (2006), Syracuse (2003), and Maryland (2002). The Event has also had four additional NCAA Final Four teams -- Memphis (2008), George Mason (2006), Marquette (2003), and Texas (2003). Since 1995, 59 teams that participated in the 2K Sports Classic went on to compete in the NCAA Tournament that March.
- In addition to Madison Square Garden, the Event has been held at some of the finest home courts in the country, including Alabama, Arizona, Boston College, California, Connecticut, Duke, Florida, Illinois, Kentucky, Maryland, Memphis, Michigan, Michigan State, Mississippi State, North Carolina, Ohio State, Oklahoma, Oregon State, Pittsburgh, Purdue, St. John’s, Syracuse, Texas, Texas A&M, UCLA, Villanova, Wake Forest, and Washington.
Dick Vitale and John Saunders were the broadcast team for two of the four Championship Round games at Madison Square Garden in NYC.
DID YOU KNOW???
2KClassic.com | 3 @2KClassic
EVENT HISTORY
Championship Rounds
Regional Rounds
November 21Championship GameTexas 71, Cal 55Consolation GameSyracuse 66, Iowa 63
November 21SemifinalsTexas 71, Iowa 57Cal 73, Syracuse 59
2014 All-Tournament Team Jonathan Holmes (Texas) - MVPJavan Felix (Texas)David Kravish (Cal)Aaron White (Iowa)Chris McCullough (Syracuse)
Texas accepts the Championship Trophy after defeating the Cal Bears at Madison Square Garden.
Syracuse Regional November 14Syracuse 89, Kennesaw State 42November 16Syracuse 65, Hampton 47
Austin RegionalNovember 14Texas 85, North Dakota State 50November 16Texas 85, Alcorn State 53
Berkeley Regional November 14Cal 91, Alcorn State 57November 16Cal 93, Kennesaw State 59
Iowa City Regional November 14Iowa 90, Hampton 56November 17Iowa 87, North Dakota State 56
Fargo SubregionalNovember 21Hampton 82, Alcorn State 69North Dakota State 68, Kennesaw State 55November 22Kennesaw State 83, Alcorn State 80North Dakota State 74, Hampton 66
November 22Championship GameUConn 59, Indiana 58Consolation GameBoston College 89, Washington 78
November 21SemifinalsUConn 72, Boston College 70Indiana 102, Washington 84
2013 All-Tournament Team Shabazz Napier (UConn) - MVPYogi Ferrell (Indiana)Will Sheehey (Indiana)Ryan Anderson (Boston College)C.J. Wilcox (Washington)
UConn accepts the Championship Trophy after defeating the Indiana Hoosiers at Mad-ison Square Garden.
Bloomington Regional November 12Indiana 73, LIU Brooklyn 72November 17Indiana 90, Stony Brook 74
Storrs RegionalNovember 14UConn 101, Detroit 55November 17UConn 77, Boston University 60
Boston Regional November 14Toledo 95, Boston College 92November 17Boston College 82, Florida Atlantic 79
Seattle Regional November 14UC Irvine 86, Washington 72November 17Washington 92, Eastern Washington 80
Irvine SubregionalNovember 22Eastern Washington 80, Boston University 68UC Irvine 84, LIU Brooklyn 64November 23Eastern Washington 102, LIU Brooklyn 70Boston University 74, UC Irvine 68November 24Boston University 72, LIU Brooklyn 57UC Irvine 81, Eastern Washington 54
Detroit SubregionalNovember 22Toledo 103, Stony Brook 99Detroit 77, Florida Atlantic 44November 23Stony Brook 67, Florida Atlantic 61Toledo 80, Detroit 78November 24Toledo 94, Florida Atlantic 74Stony Brook 104, Detroit 102 (3OT)
Tuscaloosa Regional November 11Alabama 80, West Alabama 49November 9Alabama 70, South Dakota State 67
Corvallis Regional November 11Oregon State 71, New Mexico State 62November 9Oregon State 102, Niagara 83
Hempstead SubregionalNovember 18South Dakota State 96, UDC 48Hofstra 103, Marshall 100 (OT)November 17South Dakota State 78, Marshall 77Hofstra 74, UDC 59November 16Marshall 80, UDC 58Hofstra 66, South Dakota State 63
Niagara Falls SubregionalNovember 18Bucknell 69, West Alabama 52Niagara 86, New Mexico State 83November 17Bucknell 62, New Mexico State 49November 16Bucknell 88, Niagara 71
Las Cruces SubregionalNovember 21New Mexico State 67, Northern New Mexico 37
College Station Regional November 9#19 Texas A&M 81, Liberty 59
Starkville Regional November 9Akron 68, Mississippi State 58November 7Mississippi State 76, Eastern Kentucky 66
Lynchburg SubregionalNovember 20Lehigh 76, Eastern Kentucky 51William & Mary 65, Liberty 64November 19Eastern Kentucky 63, William & Mary 44Lehigh 90, Liberty 80November 18Lehigh 82, William & Mary 57Eastern Kentucky 73, Liberty 65
Grayson Flittner (Gardner-Webb)Derrick Rose (Memphis)
All-Tournament TeamDJ Strawberry (Maryland) - MVP
Kevin Durant (Texas)Drew Neitzel (Michigan State)
Avery Patterson (St. Johns)James Gist (Maryland)
2006 - 2K Sports Classic benefiting Coaches vs. CancerMadison Square GardenNovember 17-17, 2006Championship GameMaryland 62, Michigan State 60Consolation GameTexas 77, St. Johns 76SemifinalsMaryland 92, St. Johns 60Michigan State 63, #18 Texas 61
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EVENT HISTORY
2005 - 2K Sports College Hoops Classic benefiting Coaches vs. Cancer ClassicMadison Square GardenNovember 17-18, 2005Championship GameFlorida 75, #16 Syracuse 70Consolation Game#18 Wake Forest 78, Texas Tech 73SemifinalsFlorida 77, #18 Wake Forest 72 (2OT)#16 Syracuse 81, Texas Tech 46
Hanes Beefy-T All-Tournament TeamTaurean Green (Florida) - MVP presented by Hanes Beefy-T
Al Horford (Florida)Gerry McNamara (Syracuse)
Trent Strickland (Wake Forest)Jarrius Jackson (Texas Tech)
2004 - Coaches vs. Cancer ClassicMadison Square GardenNovember 18-19, 2004#6 Syracuse 77, #24 Memphis 62#12 Mississippi State 67, Saint Mary’s 54#24 Memphis 81, Saint Mary’s 66#6 Syracuse 71, #12 Mississippi State 58
2003 - Coaches vs. Cancer ClassicMadison Square Garden November 13-14, 2003#21 Wake 85, Memphis 76#23 Marquette 52, St. John’s 45#22 Pittsburgh 71, Alabama 62#18 Saint Joseph’s 73, #10 Gonzaga 66
1995 - Atlantic City ShootoutAtlantic City Convention Center
December 9, 1995Penn State 88, Penn 61
LaSalle 68, Marquette 65
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MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES THAN
THE AVERAGE U.S. ADULT.
Automotive Truck: net any vehicle DMSUV: net any vehicle DMAny Vehicle: net any vehicle DM
182199186
Automotive Aftermarket
Automotive Do-It-YourselfersGasoline: spent $50+ past monthMotor Oil: bought/changed any past yearTires: bought any past year
136155151156
Beverages Regular Domestic Beer: drank past weekImported Beer: drank past weekRegular Soft Drinks: drank past week
149160145
Computers Personal Computers: bought past yearPC Hardware: bought past yearOnline Internet Service: use daily
150162179
Electronics & Entertainment Electronics Store: shopped past monthPC Software: bought $200+ past yearMovies: Prefer to see in first two weeks of release
151170147
Financial Securities: current market value of investments $50K+Credit Cards: average monthly expenditure $450+
239192
Household Appliances & Furnishings Home Improvement: did work yourself past yearHome Improvement/Hardware/Appliance Store: shopped past monthHousehold Furnishings: big ticket items bought past year
169151
152
Insurance Auto/Vehicle Insurance: DM for company usedLife Insurance: DM for company usedHomeowner’s/Property Insurance: DM for company used
156189177
Men’s Apparel & Sports Apparel
Casual Slacks: bought any past yearJeans: bought any past yearAthletic/Workout Wear: bought any past yearCross-Training Shoes: bought any past year
183156229151
Personal Supplies Razor Blades: used any past 6 monthsShaving Creams/Gels: used any past 6 monthsHeadache Remedies & Pain Relievers: used past 6 monthsPrescription Drugs: any prescription filled past month
162152149151
Restaurants Fast Food Restaurants: dined 9+ times past monthFamily Restaurants & Steak Houses: dined past month
166166
Travel Hotels: Business, stayed 5+ nights past yearAirline Travel: Business, any round-trip flights past yearCar Rental: Business Use, any rentals past year
192223192
To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.
COLLEGE BASKETBALL DEMOGRAPHICS
2KClassic.com | 11 @2KClassic
MALE 80%FEMALE 20% AGE 3% of fans are 18-25 yrs old 38% of fans are 26-35 yrs old 20% of fans are 36-45 yrs old 17% of fans are 46-55 yrs old 14% of fans are 56-65 yrs old 7% of fans are 66+ yrs old
EDUCATION 25% completed graduate school 34% completed college 41% completed high school
TV VIEWERSHIP 31% watch college basketball less than 2 hours per week 34% watch college basketball 2-5 hours per week 27% watch college basketball more than 5 hours per week
EATING OUT 22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week
HOUSEHOLD 15% have a household income of <$49,999 20% have a household income of $50,000 - $74,999 17% have a household income of $75,000 - $99,999 16% have a household income of $100,000- $124,999 32% have a household income of $125,000+
*Information collected from Turnkey Intelligence and on-site survey.
EVENT DEMOGRAPHICS
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“THE GARDEN”On so many nights across it’s 125 year history, the Garden has been THE place to be. Today, Madison Square Garden extends its greatness onto busy Seventh Avenue between 31st and 33rd Streets in Manhattan. The first Garden opened on Fifth Avenue in 1879 and has since changed locations and revolutionized into the 19,763-seat arena at its current location. The Garden is no stranger to college basketball, hosting the very first major postseason tournament, the National Invitational Tournament, in 1938. Well known across the globe, the Garden is more than an arena. Nearly five million fans pass through the Garden’s turnstiles every year, taking in such familiar staples as the New York Knicks, Rangers and Liberty, concerts, world championship boxing, and of course, college basketball.
“It’s known simply as ‘The Garden,’ a perfect appellation for a place where legends grow. To millions, those two words mean just one thing: Madison Square Garden, billed in typical New York hype as
THE WORLD’S MOST FAMOUS ARENA.”
“It doesn’t matter if it’s Michael Jordan, or Muhammad Ali, or Sinatra, or the Pope... They know the stage is brighter here than anyplace else!”
“Whether sitting in the locker room or waiting in the wings, athletes and artists view the Garden as the pinnacle: the best venue in the biggest city before the brightest audiences.”
“The Garden is more than a building. The history is so rich, and people want to be a part of that history.”
- From “Looking Back at 125 Years of Madison Square Garden” By AP Writer Larry McShane
MADISON SQUARE GARDEN
2KClassic.com | 13 @2KClassic
Date Game Network Time
11/20/14 Texas vs. Iowa 2:08
11/20/14 Syracuse vs. California 2:13
11/21/14 Syracuse vs. Iowa 2:08
11/21/14 Texas vs. California 3:07
Minutes of unobstructed exposure on the courtside signage
9:36TOTAL TIME
1:36EXCESS TIME
TELEVISION EXPOSURE
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TrueCar appeared on the courtside digital signage during all four Championship Round games at Madison Square Garden.
TELEVISION EXPOSURE
2KClassic.com | 15 @2KClassic
TELEVISION EXPOSURE
BILLBOARDS AND IN-GAME FEATURES
TrueCar’s animated billboard (above) and TrueCar First Half Stats feature (below).
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Date Game Network Commercial Unit Airtime (EST)
11/20/14 Texas
vs. Iowa
VET3NEH 7:22 pm
HWD3NEH 7:44 pm
VET3NEH 8:21 pm
11/20/14Syracuse
vs. California
VET3NEH 9:52 pm
HWD3NEH 10:09 pm
VET3NEH 10:48 pm
Championship Rounds - Semifinals, Madison Square Garden
Date Game Network Commercial Unit Airtime (EST)
11/21/14Syracuse
vs. Iowa
VET3NEH 5:18 pm
HWD3NEH 5:37 pm
VET3NEH 6:19 pm
11/21/14Texas
vs. California
VET3NEH 7:54 pm
HWD3NEH 8:11 pm
VET3NEH 8:57 pm
Championship Rounds - Consolation and Championship, Madison Square Garden
Championship Round Commercial Spots: 12
Date Game Network Commercial Unit Airtime (EST)
11/16/14Syracuse
vs. Hampton
HWD3NEH 5:19 pm
VET3NEH 5:36 pm
VET3NEH 5:46 pm
Regional Rounds - Syracuse University
Regional Round Commercial Spots: 6
Regional Rounds - University of TexasDate Game Network Commercial Unit Airtime (EST)
11/16/14Texas
vs. Alcorn State
VET3NEH 8:29 pm
HWD3NEH 9:18 pm
VET3NEH 9:41 pm
COMMERCIAL UNITS
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BILLBOARDS AND FEATURES
Date Game Network Unit Airtime (EST)
11/16/14Syracuse
vs. Hampton
First Half Stats 12:06 pm
Billboard 5:46 pm
Regional Rounds - Syracuse University
Regional Rounds - University of TexasDate Game Network Unit Airtime (EST)
11/16/14Texas
vs. Alcorn State
First Half Stats 9:07 pm
Billboard 9:41 pm
Date Game Network Unit Airtime (EST)
11/20/14 Texas
vs. Iowa
Billboard 7:24 pm
First Half Stats 7:44 pm
11/20/14Syracuse
vs. California
Billboard 9:42 pm
First Half Stats 10:37 pm
Championship Rounds - Semifinals, Madison Square Garden
Date Game Network Unit Airtime (EST)
11/21/14Syracuse
vs. Iowa
Billboard 5:00 pm
First Half Stats 6:02 pm
11/21/14Texas
vs. California
Billboard 7:30 pm
First Half Stats 8:41 pm
Championship Rounds - Consolation and Championship, Madison Square Garden
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TrueCar appeared on the 2K Classic mobile application sponsor page and on rotating banner advertisements throughout the app.
MOBILE APPLICATION
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TrueCar appeared on the digital upper ribbon signage during the Championship Round games at Madison Square Garden.
ON-SITE EXPOSURE
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TrueCar also appeared on videoboard and wedges during all four Championship Round games at Madison Square Garden.
CENTERHUNG SCOREBOARD
ON-SITE EXPOSURE
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7TH AND 8TH AVENUE ARENA MARQUEES
TrueCar appeared on the 7th and 8th Avenue marquees outside of Madison Square Garden.
ON-SITE EXPOSURE
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Fans participated in the TrueCar Drive and Dribble during a timeout. The winner received an Event basketball signed by all four coaches.
ON-COURT PROMOTION
CUSTOMIZED PROMOTIONS
LegendsClassic.com | 23@LegendsBBall
TOURNAMENT BRACKET
24 | LegendsClassic.com @LegendsBBall
- All four games of the Championship Rounds at Barclays Center were nationally televised on ESPN Networks. Two games were aired on ESPN2, one was shown on ESPNU, and one was broadcasted on ESPN3. Additionally, two Regional Round games aired on ESPNU. Fox Sports 1 and CBS Sports Network each televised one game nationally, the Big Ten Network televised two games nationally, and the Pac-12 Network broadcasted one game nationally. CBS affiliate WTVR-TV in Richmond, Va. aired the VCU-UMES game locally. In all, 11 of the 12 games were available on a national basis.
- Since 2012, the average rating on ESPN2 of the Progressive Legends Classic is .32, above the average of .30 for college basketball on ESPN2.
- The Classic was the one of the most highly attended early-season college basketball events in the country, attracting over 88,000 fans over the course of the tournament in 2014. In three years at Barclays Center, the Championship Round games have drawn an average of over 15,000 fans per year.
- In the first six years of its existence, the tournament has featured eight teams that went on to advance to at least the Sweet 16 of the NCAA Tournament, most recently Indiana in 2013. Additionally, Texas (2008) and Pittsburgh (2009) advanced to the Elite Eight and Michigan State (2010) played in the Final Four.
- In addition to Barclays Center, the Classic has been held at some of the finest home courts in the country, including Florida, Georgetown, Georgia, Georgia Tech, Houston, Indiana, Massachusetts, Michigan, Michigan State, Mississippi State, New Mexico State, N.C. State,Oregon, Oregon State, Pittsburgh, Rutgers, Stanford, Syracuse, Tennessee, Texas, Texas Tech, UTEP, UCLA, Vanderbilt, Villanova, VCU, Washington State, and West Virginia.
- One of the benefits of the Legends Classic is the yearly honoring of legends that have made their marks on college basketball. Among those who have been honored as part of the Classic are:
Bloomington RegionalNovember 15#1 Indiana 99, Sam Hosuton State 45November 12#1 Indiana 87, North Dakota State 61
Regional Rounds
Los Angeles RegionalNovember 15#13 UCLA 100, James Madison 70November 13#13 UCLA 80, UC Irvine 79 (OT)
Washington D.C. RegionalNovember 14Georgetown 68, Liberty 59November 11Georgetown 61, Duquesne 55
Athens RegionalNovember 15Southern Mississippi 62, Georgia 60 (OT)November 12Youngstown State 68, Georgia 56Pittsburgh SubregionalNovember 21North Dakota State 66, James Madison 44Duquesne 90, James Madison 88 (OT)November 20James Madison 69, Youngstown State 68North Dakota State 57, Duquesne 43November 19North Dakota State 83, Youngstown State 80 (OT)Duquesne 90, James Madison 88 (OT)
Huntsville SubregionalNovember 21Southern Mississippi 74, Liberty 56Sam Houston State 65, UC Irvine 63 (OT)November 20Southern Mississippi 69, UC Irvine 65Sam Houston State 64, Liberty 50November 19UC Irvine 60, Liberty 46Sourthern Mississippi 61, Sam Houston State 46
Tournament MVP Jordan Hulls drives to the basket during Championship Round action.
2012Progressive Legends Classic
EVENT HISTORY
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2011 - TicketCity Legends ClassicIzod CenterNovember 19 & 21, 2011Championship GameVanderbilt 64, Oregon Sate 62Consolation GameNC State 77, Texas 74Semifinals#20 Vanderbilt 86, NC State 79Oregon State 100, Texas 95
Jared Cunningham (Oregon State)C.J. Leslie (NC State)
Sheldon McClellan (Texas)Jeffrey Taylor (Vanderbilt)
All-Tournament TeamRick Jackson (Syracuse) - MVP
Darius Morris (Michigan)Randy Culpepper (UTEP)
Brian Oliver (Georgia Tech)Kris Joseph (Syracuse)
All-Tournament TeamErving Walker (Florida) - MVP
Anthony Gurley (UMass)Kalin Lucas (Michigan State)
Vernon Macklin (Florida)Mike Rosario (Rutgers)
All-Tournament TeamSam Young (Pittsburgh) - MVPKodi Augustus (Mississippi State)
DeJuan Blair (Pittsburgh)Trevor Cook (Texas Tech)
Klay Thompson (Washington State)
All-Tournament TeamD.J. Augustin (Texas) - MVP
A.J. Abrams (Texas)Connor Atchley (Texas)
Da’Sean Butler (West Virginia)Chris Lofton (Tennessee)
2007 - StubHub Legends ClassicPrudential CenterNovember 23-24, 2007Championship Game#16 Texas 97, #7 Tennessee 78Consolation GameWest Virginia 75, New Mexico State 61Semifinals#7 Tennessee 74, West Virginia 72#16 Texas 102, New Mexico State 87
EVENT HISTORY
LegendsClassic.com | 29@LegendsBBall
Located in the heart of downtown Brooklyn and just five miles from midtown Manhattan, the 675,000-square-foot, state-of-the-art sports and entertainment venue is home to the NBA’s Brooklyn Nets. The Barclays Center is a community centerpiece for the borough. Integrated into one of the busiest urban intersections in the New York metro area, Barclays Center is continuing to set a new standard as the showcase venue for the world’s most thrilling entertainment and sports events.
Barclays Center Facts:Opening Date: September 21, 2012 Square Footage: 650,000 sq. ft.Seating Capacity: Approximately 18,000 for basketball and up to 19,000 for concertsLuxury Suites: 101Bars/Lounges: 4Clubs: 4 and 40/40 CLUB & RestaurantWebsite: www.barclayscenter.com
Barclays center
LegendsClassic.com | 31@LegendsBBall
Minutes of unobstructed exposure on the courtside digital signage
Date Game Network Time
11/24/14 Villanova vs. VCU 2:20
11/24/14 Michigan vs. Oregon 3:16
11/25/14 VCU vs. Oregon 3:12
11/25/14 Michigan vs. Villanova 3:58TOTAL TIME
EXCESS TIME 12:46
TELEVISION EXPOSURE
4:46
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television exposure
TrueCar appeared on the digital courtside signage during all four Legends Classic Championship Round games at Barclays Center.
LegendsClassic.com | 33@LegendsBBall
television exposure
TrueCar also appeared on the digital baseline signage during all four Legends Classic Championship Round games at Barclays Center.
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television exposure
TrueCar’s animated billboard (above) and TrueCar First Half Stats feature (below).
BILLBOARDS AND IN-GAME FEATURES
LegendsClassic.com | 35@LegendsBBall
Date Game Network Commercial Unit Airtime (EST)
11/25/14VCU
vs.Oregon
HWD3NEH 7:48 pm
FDR3NEH 8:49 pm
11/25/14Villanova
vs. Michigan
HWD3NEH 10:46 pm
FDR3NEH 11:08 pm
HWD3NEH 11:45 pm
Championship Round Commercial Spots: 8
Championship Rounds - Consolation and Championship, Barclays
Date Game Network Commercial Unit Airtime (EST)
11/17/14Oregon
vs.Detroit
HWD3NEH 11:22 am
HWD3NEH 12:21 pm
11/18/14VCU
vs. Toledo
HWD3NEH 6:20 pm
HWD3NEH 7:25 pm
Regional Round Commercial Spots: 4
Regional Rounds - University of Oregon
Date Game Network Commercial Unit Airtime (EST)
11/24/14Villanova
vs. VCU
HWD3NEH 7:30 pm
FDR3NEH 7:52 pm
HWD3NEH 8:53 pm
Championship Rounds - Semifinals, Barclays Center
Regional Rounds - VCU
commercial units
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billboards and features
Date Game Network Units Airtime (EST)
11/25/14VCU
vs.Oregon
Billboard 7:30 pm
First Half Stats 8:39 pm
Billboard (Bonus) 9:07 pm
11/25/14Villanova
vs. Michigan
Billboard 11:11 pm
First Half Stats 11:12 pm
Billboard (Bonus) 11:17 pm
Championship Rounds - Consolation and Championship, Barclays
Date Game Network Unit Airtime (EST)
11/17/14Oregon
vs.Detroit
Billboard 11:00 am
First Half Stats 12:06 pm
Billboard (Bonus) 12:21pm
11/18/14VCU
vs. Toledo
Billboard 6:00 pm
First Half Stats 7:09 pm
Billoard (Bonus) 6:42 pm
Regional Rounds - University of Oregon
Date Game Network Units Airtime (EST)
11/24/14Villanova
vs. VCU
Billboard 8:19 pm
First Half Stats 8:19 pm
Billboard (Bonus) 8:44 pm
Championship Rounds - Semifinals, Barclays Center
Regional Rounds - VCU
LegendsClassic.com | 37@LegendsBBall
mobile application
TrueCar appeared on the Legends Classic mobile application sponsor page and on rotating banner advertisements throughout the app.
38 | LegendsClassic.com @LegendsBBall
on-site exposure
TrueCar appeared on the videoboard and digital ribbon signage during all four Legends Classic Championship Round games at Barclays Center.
#1B2C4A R27 G44 B74
c95 m82 y43 k42
#1C3B5F R28 G59 B95
c97 m79 y38 k27 WEBGRADIENT
LegendsClassic.com | 39@LegendsBBall
on-site exposure
40 | LegendsClassic.com @LegendsBBall
Two contestants participated in the TrueCar Drive and Dribble during the Championship Game at Barclays Center. The winner of the contest won an Event basketball signed by all four of the Championship Round coaches.
ON-COURT PROMOTION
customized promotions
@GothamClassic GothamClassic.com | 41
REGIONAL ROUNDSCAMPUS SITES
REGIONAL ROUNDSCAMPUS SITES
SHOWCASE ROUNDMADISON SQUARE GARDEN, NEW YORK, NY
REGIONAL ROUNDSCAMPUS SITES
tournament schedule
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- In just three years, the Gotham Classic has been an unqualified success. The tournament has featured six of the winningest programs in the history of college basketball, with Syracuse and Temple meeting in the inaugural event, Notre Dame and Ohio State squaring off in the 2013 Classic, and NC State and West Virginia playing in the 2014 event.
- Since the inaugural event in 2012, the average rating on ESPN2 for the Gotham Classic is .70, more than double the average of .30 for college basketball on ESPN2.
- Three games of the 2014 Gotham Classic aired on ESPN Networks, including the NC State-West Virginia match on ESPN2. ESPN3 aired the Richmond-Pepperdine and South Alabama-IUPUI games. In addition WTVR-TV in Richmond televised the Richmond-Howard game.
- The Gotham Classic has become a hot ticket in the New York college basketball scene. Since its inception, the event has averaged over 10,000 fans for the Showcase Round at Madison Square Garden.
- The first two events featured seven of the 10 participants advancing to the postseason that year, five of which earned NCAA Tournament bids. In 2012, Syracuse went on to play in the Final Four while Temple played in the NCAA Tournament’s second round. In 2013, North Dakota State reached the third round of the NCAA Tournament with Ohio State and Delaware earning spots in the second round.
did you know???
@GothamClassic GothamClassic.com | 43
2014 Gotham Classic Showcase Round - Madison Square Garden
12/20 | West Virginia 83, NC State 69 • Richmond 65, Pepperdine 63
Richmond Regional
12/13 Richmond 54, Howard 41
12/18 Richmond 65, South Alabama 54
12/23 Richmond 57, IUPUI 53
Pepperdine Regional
12/15 Pepperdine 78, South Alabama 68
12/17 Pepperdine 53, Howard 45
12/27 IUPUI 55, Pepperdine 53
Subregional Games
12/14 Howard 57, IUPUI 47
12/21 IUPUI 71, South Alabama 65 (OT)
12/21 Howard 70,South Alabama 63
Most Valuable Players Juwan Staten (West Virginia) • T.J. Cline (Richmond)
event history
44 | GothamClassic.com @GothamClassic
2013 Black-BlackRock Gotham ClassicShowcase Round - Madison Square Garden 12/21 | #2 Ohio State 64, Notre Dame 61