Event Summary - PennMasala

Penn Masala LIVE – U.A.E. Tour 2016

Date: Saturday, August 20, 2016 Venue: DUCTAC, Mall of the Emirates Time: 8 pm onwards

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THE EVENT

• An evening that consists of no-instrument all-voice LIVE a capella performance.

• By definition, a cappella music is specifically group or solo singing without instrumental accompaniment, or a piece intended to be performed in this way. Click this link for a sample.

• Old and gold foot tapping harmonies to the new and jazzy dancing rhythms.

• First Hindi-English a capella show of it’s kind in Dubai

• Bring audience of different backgrounds, ages, and cultures together to connecting them with music

Event Overview

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THE ARTISTS

PennMasala

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• World’s First and Premier Hindi A Cappella Group

• Born in 1996 at the University of Pennsylvania, it has consistently been at the forefront of South Asian-Western fusion

• Currently comprises of 15 voices that provide innovative sounds, rich textures, and complex arrangements, showcasing the distinct genre that they have created.

• Their Hindi-English mashups form unique harmonies of Western and Eastern melodies

PennMasala - Accomplishments

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• Performed for elite audiences around the world including

– Sachin Tendulkar,

– Mukesh Ambani,

– A.R. Rahman, and

– President Obama at the White House

• Performed at the Indian International Film Academy (IIFA) Awards

PennMasala - Accomplishments

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• The group has released nine full-length studio albums, the latest one being Resonance

• Featured in the Hollywood motion picture and soundtrack for Pitch Perfect 2, which received an American Music Award for Best Soundtrack in 2015

• India Tour 2016: Their India tour had 7 performances in 5 cities – Kolkata (2), Bangalore, New Delhi, Mumbai (2), and Hyderabad.

•Fan Response: Their first show in India (Kolkata) was all sold out in 28 seconds after the tickets went live. Most of the other shows were sold out in minutes too.

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MEDIA PARTNERS

Media Partners

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Benefits provided by you: -Cash Sponsorship worth AED 65,000 (includes IDdesign as the presenting sponsor and UCB as a support sponsor)

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MEDIA COVERAGE

Media Coverage & Event Publicity

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Radio and Movie Theatre Ads:

- Event promos were aired on City 101.6 Radio for 2

weeks, and got a huge response.

- The video version of these ads were also aired in Novo

Cinemas across selected theatres in Abu Dhabi, Dubai

and Sharjah.

Print Media Editorial and Ads:

- Penn Masala was mentioned above the fold

on Gulf News, and received front page

coverage on Tabloid! (Gulf News) and City

Times (Khaleej Times). It also received a full

page coverage in 7Days.

- Masala! Magazine had a 2 page editorial

and 1 full page ad for our event.

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THE EVENT

Media Coverage & Event Publicity

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Event success – Artist and Content:

- The artists received a lot of love from the fans and from

the media. Khaleej Times and City 101.6 covered live

interviews with a lot of audience engagement.

- The content was very engaging for audience from all

backgrounds and their humble nature and immense

talent one’s everyone’s heart with it’s uniqueness.

Event success – Audience Engagement:

- Individuals from all ages and backgrounds

hummed, foot-tapped and danced along the

music.

- The premium audience got a chance to meet

and greet the artist after the show, that was

very well received and organically grew

audience engagement.

On Site Brand Exposure

Event & After Party Images

Thank you!

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