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1August 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc.

Table of Contents

TrueCar’s Price Flex ScorePage 2The TrueCar Price Flex Score measures the elasticity of transaction price by model. The Price Flex Score calculation dynami-cally incorporates the factors that affect price variance including the model’s transaction price range, current inventory and sales data. A vehicle experiencing extremely low inventory and a small range of transaction prices will have a low Price Flex Score. Don’t expect much of a discount from the TrueCar average transaction price on a vehicle with a low Price Flex Score. If a vehicle has a high Price Flex Score, however, you have the potential to strike a deal significantly below (or above, if you’re not careful!) the TrueCar average transaction price. Here are the 2010 models with the highest and the lowest Price Flex Scores. We also show the models with the highest and lowest Price Flex Score within each vehicle category. The scores range from 1 to 100. A score of 1 corresponds to the lowest Price Flex Score and indicates a very small -if any- negotiation power. A score of 100 indicates the highest Price Flex Score, meaning there is a big range of transaction prices for that model.

Greatest DiscountsPage 3Large trucks offer the greatest discounts at an average below MSRP of 11%. Model year 2010 domestic makes including Chevrolet, Ford, Mercury, GMC, and Lincoln offer the biggest discounts. The top 2011 makes with the biggest discounts are Toyota, GMC, Chevrolet, Honda, and BMW.

Best and Worst Days of the Month to Buy a CarPage 5Our projections over the next 31 days suggest that the best day to buy a car is actually the Thursday before Labor Day, September 2nd. The worst day to buy a car will likely be on Tuesday, September 14th.

Largest Total Incentives for JunePage 5The BMW M6 offers the highest incentives this month with $12,500 in dealer cash.

Greatest Price Drop Month over MonthPage 6For each body type, TrueCar.com tracks the average transaction price for each trim and lists vehicles with the greatest drop in price month over month. This months greatest drop in price falls under the luxury car category with a $1,480 price drop.

Shortest and Longest Days in InventoryPage 7Vans, luxury sport cars, and large cars are where the best potential inventory-based discounts will be seen. On average, vans are staying in inventory for 135 days, while luxury sport cars and large cars are on staying on the lot for 67 days each. Meanwhile, large SUVs continue to move off the lots quickly, with an average inventory stay of 32 days. Among 2010 models, the Hyundai Sonata spends the longest days in inventory at an average of 216 days. It will be tough finding a Lexus LX 570, which has the shortest days in inventory at an average stay of 12 days.

Model Year SharePage 8Model year share shows the percentage share of 2010 model year vehicles sold within the last month versus vehicles of any other model year sold. The makes with the highest percentage of 2010 model year share are Lexus, Mazda, and Acura. Model year 2010 vehicles make up 82.7% of vehicles available. BMW has the highest share of 2011 models with 89.5%.

TrueCar Price Flex Score

2August 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc.

Least and Most Flexible 2010 Vehicles ( by Vehicle Category )

Least Flexible ModelVehicle Category Most Flexible Model

Buick LaCrosse (Score: 2)

Mazda CX-9 (Score: 5)

Toyota Tundra 4WD Truck (Score: 14)

Audi A8 L (Score: 6)

Infiniti G37 Convertible (Score: 2)

Audi Q7 (Score: 1)

Ford Fusion (Score: 11)

Ford Edge (Score: 2)

Dodge Grand Caravan (Score: 31)

Chevrolet HHR (Score: 14)

GMC Terrain (Score: 5)

Ford Explorer Sport Trac (Score: 13)

MINI Cooper Convertible (Score: 6)

MINI Cooper Clubman (Score: 9)

Ford Econoline Wagon (Score: 21)

Large Car

Large SUV

Large Truck

Luxury Car

Luxury Sport Car

Luxury SUV

Midsize Car

Midsize SUV

Minivan

Small Car

Small SUV

Small Truck

Sport Car

Subcompact Car

Van

Chrysler 300 (Score: 96)

GMC Yukon (Score: 35)

GMC Sierra 1500 Hybrid (Score: 91)

Cadillac STS (Score: 99)

BMW 6 Series (Score: 97)

Land Rover LR2 (Score: 91)

Suzuki Kizashi (Score: 98)

Kia Optima (Score: 97)

Volkswagen Routan (Score: 93)

Kia Forte (Score: 97)

Kia Sportage (Score: 95)

Ford Ranger (Score: 75)

Mitsubishi Eclipse (Score: 99)

Nissan cube (Score: 100)

Chevrolet Express Cargo Van (Score: 77)

Score

TrueCar Price Flex Score

Least Flexible 2010 Models

ModelMake Score

Most Flexible 2010 Models

ModelMake

Audi

Cadillac

Buick

Ford

Infiniti

Acura

Lincoln

Chevrolet

Chevrolet

GMC

Nissan

Hyundai

Cadillac

Chevrolet

Mitsubishi

Dodge

Suzuki

BMW

Kia

Chrysler

cube

Accent

STS

Aveo

Eclipse

Viper

Kizashi

6 Series

Forte

300

Q7

SRX

LaCrosse

Edge

G37 Convertible

RDX

MKX

Impala

Equinox

Terrain

1

1

2

2

2

3

3

4

5

5

100

100

99

99

99

98

98

97

97

96

Only one model per make was selected for the least and most flexible models.

3August 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc.

Greatest Discounts

Top 2010 Models ( by Vehicle Category ) Top 2011 Models ( by Vehicle Category )

ModelVehicle Category% Below MSRP ModelVehicle Category

% Below MSRP

Chevrolet Silverado 1500

Chevrolet Malibu

Jeep Grand Cherokee

Ford Ranger

Mercury Grand Marquis

Ford Focus

Chevrolet Tahoe

Chevrolet Express Cargo Van

Lincoln MKX

Kia Sedona

Chevrolet Corvette

Ford Mustang

Jeep Patriot

Lincoln MKZ

Toyota Yaris

Chevrolet Malibu

Chevrolet Silverado 2500HD

Chevrolet Traverse

Toyota Avalon

Buick Enclave

Toyota Sienna

BMW 1 Series

BMW M3

BMW X6

Ford Mustang

Nissan Versa

Ford Fiesta

Large Truck

Midsize Car

Midsize SUV

Small Truck

Large Car

Small Car

Large SUV

Van

Luxury SUV

Minivan

Luxury Sport Car

Sport Car

Small SUV

Luxury Car

Subcompact Car

Midsize Car

Large Truck

Large SUV

Large Car

Midsize SUV

Minivan

Luxury Car

Luxury Sport Car

Luxury SUV

Sport Car

Small Car

Subcompact Car

23%

20%

19%

17%

17%

16%

15%

14%

14%

14%

14%

13%

13%

12%

11%

13%

11%

10%

10%

9%

8%

8%

7%

7%

6%

5%

1%

Top Discounts ( by Vehicle Category )

1

15

Vehicle CategoryRank

Large Truck

Luxury Car

Van

Midsize Car

Large SUV

Large Car

Minivan

Small SUV

Luxury Sport Car

Small Car

Luxury SUV

Small Truck

Midsize SUV

Sport Car

Subcompact Car

2

3

4

5

6

7

8

9

10

11

12

13

14

Average % BelowMSRP

11%

8%

7%

7%

7%

6%

6%

6%

6%

6%

6%

5%

5%

5%

2%

Top Discounts

The greatest percent below MSRP helps identify the biggest consumer discounts of the month. Below, TrueCar ranks 2010 and 2011 vehicles with average transaction prices that comprise the greatest percent off the make or model’s average MSRP.

Greatest Discounts (continued...)

1

Make

Top Discounts: 2010 Makes Top Discounts: 2011 Makes

Top Discounts: 2010 Models Top Discounts: 2011 Models

Rank % Below MSRP

2

3

4

5

1

MakeRank % Below MSRP

2

3

4

5

1

Make / ModelRank % Below MSRP

2

3

4

5

1

Make / ModelRank

2

3

4

5

4

% Below MSRP

August 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc.

Chevrolet

Ford

Mercury

GMC

Lincoln

Chevrolet Silverado 1500

Jeep Grand Cherokee

Hyundai Sonata

Ford Ranger

Mercury Grand Marquis

Chevrolet Malibu

Toyota Camry

GMC Acadia

Buick Enclave

Ford Flex

23%

19%

17%

17%

17%

13%

12%

9%

9%

9%

Toyota

GMC

Chevrolet

Honda

BMW

10%

9%

8%

8%

7%

16%

15%

14%

14%

12%

Top discounts for 2010 Models are based on the top discounts for each brand.

Makes with Greatest Discounts on 2010 Vehicles

% B

ELO

W M

SRP

8%

10%

12%

14%

18%

16%

ChevroletFordMercuryGMCChrysler

AprilMarch May June July

5August 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc.

Largest Total Incentives for July

This table shows the highest incentive for each brand ranked. Generally, incentives are active throughout the month in which TrueTrends by TrueCar is released. Though active at the time of the reports’ release, incentives are subject to change without notice. Check for updates on the TrueCar price report for each model and with your dealer.

Models with Largest Total Incentives

1

Make / ModelRank Customer Cash Rebate

2

3

4

5

BMW M6

Infiniti QX56

Chevrolet Impala

Volkswagen Routan

Volvo XC70

$0

$0

$0

$0

$0

$12,500

$7,000

$5,000

$5,000

$5,000

Dealer Cash

Best Day of the Month to Buy a Car

Consumer Tip of the Month

Our projections for the best and worst day to buy a new vehicle are rooted in an analysis of historical sales as well as short-term forecasts. Our projections over the next 31 days suggest that the best day to buy a car is actually the Thursday before Labor Day, September 2nd. The worst day to buy a car will likely be on Tuesday, September 14th.

Best Day to Buy a VehicleSeptember 2nd, 2010Average Discount: 11.23%

Worst Day to Buy a VehicleSeptember 14th, 2010Average Discount: 8.31%

PRO

JEC

TED

AVE

RA

GE

DIS

CO

UN

T

7%

8%

9%

10%

11%

12%

13%

8/16/10 8/20/10 8/24/10 8/28/10 9/01/10 9/05/10 9/09/10 9/13/10

Sept. 2nd, 2010

Sept. 14th, 2010

Top Vehicles ( by Vehicle Category )

Top Vehicles (overall)

Greatest Price Drop Month Over Month

6

1

Year / Make / Model Rank $ Drop From Last Month

2

3

4

5

Year / Make / Model Vehicle Category

For each body type, TrueCar tracks the average transaction price for each trim and lists vehicles with the greatest drop in price month over month.

TrueCar also ranks the trims for unique makes with the overall greatest drop in price from July 9th, 2010 to August 5th, 2010.

$ Drop From Last Month

August 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc.

Luxury Car

Large Car

Luxury SUV

Large SUV

Van

Sport Car

Small Car

Small SUV

Midsize Car

Midsize SUV

Subcompact Car

Minivan

Small Truck

Large Truck

Luxury Sport Car

2010 Mercedes-Benz R-Class

2011 Ford Flex

2010 Land Rover Range Rover Sport

2010 Ford Expedition EL

2010 Ford Transit Connect Wagon

2010 Volkswagen GTI

2010 Mitsubishi Lancer

2010 Jeep Patriot

2010 Dodge Avenger

2010 Toyota RAV4

2010 Scion xB

2011 Toyota Sienna

2010 Nissan Frontier

2010 Toyota Tundra 2WD Truck

2010 Infiniti G37 Sedan

2010 Mercedes-Benz R-Class

2011 Ford Flex

2010 Land Rover Range Rover Sport

2011 BMW X6

2010 Audi A4

($1,480)

($1,171)

($1,150)

($685)

($548)

($1,480)

($1,171)

($1,150)

($548)

($494)

($481)

($464)

($375)

($373)

($372)

($233)

($224)

($223)

($145)

($102)

7

2010 Vehicles: Shortest Days in Inventory 2010 Vehicles: Longest Days in Inventory

1

Make / ModelRank Days in Inventory

2

3

4

5

6

7

8

9

10

2

3

4

5

6

7

8

9

10

1

Make / ModelRank Days in Inventory

Shortest to Longest ( by Vehicle Category )

Industry Wide Average Days in Inventory for July: 49 Days

Shortest and Longest Days in Inventory

1

15

Vehicle CategoryRankAverage

Days in Inventory

July’s Shortest and Longest Days in Inventory

TrueCar ranks the vehicles that spend, on average, the shortest and longest days on the lot before they sell. We rank by both overall shortest / longest days in inventory and by category. Vehicles that spend little time in inventory are in high demand, while vehicles that spend an extended time in inventory are in low demand.

August 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc.

Lexus LX 570

GMC Terrain

Chevrolet Equinox

Ford Expedition EL

Toyota Highlander

Lexus LS 460

Toyota RAV4

Lincoln Navigator

Toyota 4Runner

Nissan Murano

Hyundai Sonata

Toyota Camry

Toyota Camry Hybrid

Ford F-350

Ford Mustang

Scion xD

Lincoln MKT

Ford Transit Connect

Jeep Commander

Mazda Tribute

Large SUV

Midsize SUV

Luxury SUV

Small SUV

Minivan

Midsize Car

Luxury Car

Large Truck

Small Car

Sport Car

Small Truck

Subcompact Car

Large Car

Luxury Sport Car

Van

2

3

4

5

6

7

8

9

10

11

12

13

14

32

34

38

38

38

45

51

54

57

58

60

62

67

67

135

12

14

16

18

19

19

19

21

22

23

216

208

187

171

167

156

134

134

124

119

July’s Shortest and Longest Days in Inventory (continued...)

8August 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc.

2

3

4

5

Lowest Percentage of 2010 Vehicles Sold

Make Rank % of Sales

1 BMW

Jaguar

Porsche

smart

Subaru

9.8%

27.4%

28.0%

44.3%

50.5%

2

3

4

5

Highest Percentage of 2011 Vehicles Sold

1

MakeRank % of Sales

BMW

Jaguar

Porsche

Subaru

Audi

89.5%

72.2%

70.8%

49.4%

42.4%

2011 Vehicles: Shortest Days in Inventory 2011 Vehicles: Longest Days in Inventory

1

Make / ModelRank Days in Inventory

2

3

4

5

6

7

8

9

2

3

4

5

6

7

8

9

1

Make / ModelRank Days in Inventory

Volkswagen Tiguan

Audi A5

Infiniti QX56

Toyota Tacoma

Mercedes-Benz GL450

Audi Q5

BMW 528i

Hyundai Elantra Touring

Mercedes-Benz GLK350

Toyota Camry Hybrid

Volvo C70

Volvo C30

Mitsubishi Eclipse

Toyota Camry

Kia Sorento

Infiniti M37

Scion xB

Toyota Sienna

6

6

6

7

8

8

8

9

9

64

62

61

49

47

38

34

29

28

Percent Industry Share of Model Year Vehicles

Model Year Share shows the percentage share of 2010 model year vehicles sold within the last month versus vehicles of any other model year sold. Generally, the higher the model year share value, the higher the discount a consumer can expect to receive on that given model. It also reflects that dealers are more likely to cut deals on a 2010 model in order to make room for a 2011. At this time of year, many brand’s model year mix are predominantly comprised of 2010’s. The makes with the highest percentage of 2010 model year share are Lexus, Mazda, and Acura.

Model Year Share

Between 2009, 2010, and 2011 vehicles, 2010 shares 82.7% of total sales.

82.7% 2010 VEHICLES

2009.5%

201082.7%

201116.8%

August 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 9

Appendix

About Us

TrueCar is the authority in new-car pricing. We show car buyers and car dealers how much people actually paid for a particular car in a specific local area. With TrueCar pricing, both new car buyers and new car dealers can know at any time what is considered a good or great price on a new car. Consumers no longer need to walk into a dealership partially informed and fully suspicious – using TrueCar they walk in knowing the price of a fair deal. Dealers benefit by TrueCar’s real-time, unbiased information about

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Visit us at www.truecar.com

marketplace pricing, helping them price cars for increased sales, and ultimately gaining market share over other dealers. Our innovative new car pricing service is offered free of charge on our website at www.truecar.com, on our mobile site at mobile.truecar.com, and via syndication of our tools and pricing data to leading automotive research sites throughout the web.

Disclaimer

This report and the information contained herein is for your noncommercial, personal use on an “as-is, as available” basis and may be used by you for informational purposes only. TrueCar makes no representations or warranties, express or implied, with respect to the information contained in this report and the results of the use of such information, including but not limited to implied warranty of merchantability, fitness for a particular purpose, and non-infringement. The information contained in this report may

include technical inaccuracies or typographical errors. Neither TrueCar nor any of its parents, subsidiaries, affiliates, or their respective partners, officers, directors, employees, or agents shall be held liable for any damages, whether direct, incidental, indirect, special, or consequential, including without limitation lost revenues or lost profits, arising from or in connection with your use or reliance on the information presented in this report.