True Life: I work at an adver3sing agency. Julia Cantor Sr. Digital Publicist & Social Media Strategist, Engauge TwiDer: @juliacantor
True Life: I work at an adver3sing agency.
Julia Cantor Sr. Digital Publicist & Social Media Strategist, Engauge TwiDer: @juliacantor
Is this an adver-sing agency?
{not really.}
But this is. {and that’s even be;er.}
{and so is this.}
{departments} { }
Account Management
Project Management
Digital Strategy & Integra-on
Social Strategy/Community
Mgmt
Brand Experience/Ac-va-ons
Web Development Email
Research/Consumer Insights
SEO
Crea-ve
Analy-cs
What I like most about working at an agency is…
“…being surrounded by inspiring and crea-ve people every day.”
“…learning from and collabora-ng with brilliant, passionate people .”
“…being surrounded by so many smart people! Having access to crea-ve, tech, development, account people, etc. to learn from. I am always learning new things.”
“…con-nued educa-on. There is ALWAYS someone to learn from and the best part, always someone smarter than you.”
“…things get done, but in a very laid back, fun, manner.”
“…no two days are ever the same.”
“…all different types of clients and projects – my days are always different.”
“…You’re able to engage with a variety of consumer touch points for a variety of clients across a variety of ver-cals — ul-mately exposing you to a lot experiences which make you well-‐rounded and very marketable.
What I wish I knew about working at an agency is…
“…There’s always a learning curve. Agencies are always pushing to do it “be;er” so with that comes a constant need to push yourself to bring addi-onal thinking and change-‐it-‐up. Crea-vity stretches across every element of an agency – not just the crea-ve department.”
“…yes, you can make work your life, but it doesn’t have to be. People have this percep-on that agency people have to work 80hrs/week. That’s any company, not just an agency. Make sure you find the right culture fit for you.”
“…every experience from day 1 is a stepping stone to wherever it is you’ll go.”
“…how fast-‐paced and hec-c. (I got lucky bc I like that kind of environment!!)” “…I would not get paid much at an agency early on, but the rela-onships and
learnings I received were more valuable to my career than the money at that -me. It has framed where I am today.”
“… every agency is different.”
“…There are new challenges every day, you will work your ass off, but it’s all worth it.”
The best advice I have for someone looking for a job at an agency is…
“…get to know people. Set up informal interviews. We’ve all been there and we’re happy to help. Don’t be afraid to reach out. Oh, and Twi;er. Reaching out on Twi;er landed me my agency job “
“… learn wherever you can. The job you start with is just a stepping stone to figure out what you are passionate about…you don’t know that yet at 22.”
“…the agency is only as good as the people working there. Office space, clients, trends, money changes – if you aren’t working with people you can learn from and enjoy being around…it’s not worth it!”
“…think about the people that you will work with day to day. Will they inspire you and simply brighten your day?”
“…it’s all about who you know! Networking (via events, Linkedin, Twi;er, etc.) are key!”
“…Seize opportuni-es to get to know people across disciplines and understand how each func-on operates. Understanding the holis-c process and perspec-ves of each func-on will go far in building rela-onships across the agency and eleva-ng the level of your own output. Plus, the backgrounds of agency personnel are quite varied and could help to shape your own path.”
Thank you.
Julia Cantor Sr. Digital Publicist & Social Media Strategist, Engauge
TwiDer: @juliacantor