University of Minnesota | 02/16/12
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University of Minnesota | 02/16/12
Chad Olsen Founder
About
Grant Spanier Creative Director
• THE STORY
• MOBILE
• VALUE
• EXPERIENCE
• SOCIAL
• PROCESS
• WORK
Agenda
THE STORY.
The Story
The Story
The Story
The Story
MOBILE
Mobile
Do you have one of these?
Smartphone
Apple TV
Xbox 360
PS3
Wii
iPod or MP3
Xfinity
Hulu
Netflix
PC
Laptop
Tablet
you do.
YES.
Mobile
Mobile helps blend real-world and digital applications.
Mobile
The best camera is the one that’s with you. -Chase Jarvis-
Soon-to-come with Mobile
NFC: Near Field Communication
2014: Mobile will be the top way to go online
TV IS GOING MOBILE.
Mobile
PERCENT OF MOBILE INTERNET USERS THAT SURF THE INTERNET WHILE WATCHING TV
86% Source: Nielsen
Mobile
THE SUPER BOWL
Mobile
Mobile
Mobile
Mobile
Mobile
OLD SPICE CASE STUDY
(watch video)
VALUE
Commodities Goods Services Experiences
Extract – economic value
Ship to market – consumer sensibility
Supply – business imperative
Sell – marketing value
Value
BEANS $0.03
Value
Commodities Goods Services Experiences
Make – economic value
Lower price – consumer sensibility
Control costs – business imperative
Differentiate – marketing value
Value
CAN $0.15
Value
Commodities Goods Services Experiences
Deliver – economic value
Quality – consumer sensibility
Improve – business imperative
Immediate Availability – marketing value
Value
CUP $0.75
Value
Commodities Goods Services Experiences
Stage – economic value
Authenticity – consumer sensibility
Render Offering – business imperative
Engagement/Preference – marketing value
Value
LATTE $4.00
Value
WHY?
EXPERIENCE
EXPERIENCE IS EVERYTHING.
INTERACTIVE IS EVERYTHING.
INTERACTIVE IS CHANGING BEHAVIOR.
HOW?
FUN.
FUN. Enjoyment, amusement, or lighthearted pleasure.
FUN THEORY VIDEO. (watch video)
SO, LET’S TALK SOCIAL.
SO, LET’S TALK SOCIAL.
4 BILLION SHARES ON FACEBOOK EVERYDAY.
Source: Mashable
SO, LET’S TALK SOCIAL.
381, 576, 305 NUMBER OF FOURSQUARE CHECK-INS 2010
Source: Mashable
SO, LET’S TALK SOCIAL.
WE ALL KNOW SOCIAL. WE ARE DIGITAL NATIVES.
OUR PROCESS
SO, LET’S TALK SOCIAL.
IDENTIFY LISTEN STRATEGIZE ENGAGE MEASURE
SO, LET’S TALK SOCIAL.
IDENTIFY LISTEN STRATEGIZE ENGAGE MEASURE
SO, LET’S TALK SOCIAL.
IDENTIFY LISTEN STRATEGIZE ENGAGE MEASURE
SO, LET’S TALK SOCIAL.
IDENTIFY LISTEN STRATEGIZE ENGAGE MEASURE
SO, LET’S TALK SOCIAL.
IDENTIFY LISTEN STRATEGIZE ENGAGE MEASURE
Florence Court | Social
Graf Optical | Fashion Show
Lila & Claudines | Social, Video, Web, Photography
Yukari Spa | Social, Video, Web, Photography
Heartbreakers | Social, Video, Web, Photography, Event Planning
ByME | App
SmartenUP Expo | Branding, Social, Event Planning, Video
The Restful Jaw Company | Video
Our Work
Heartbreakers
Heartbreakers
Yukari Spa
ByME
Connect to Me
smartenUP
smartenUP VIDEO (watch video)
WE CREATE EXPERIENCES.
OMG. LOL.
QUESTIONS?
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