Advertising agency-2222

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Advertising Agency

www.themegallery.com

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Group members

Brian-AE

Serika-AD

Amanda-CEO

Jessica-Copywriter

Jennifer-Marketing


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Contents

Our ad agency name and logo1

Our agency’s mission statement2

Our organizational flow chart33

Our partner’s responsibilities44


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Agency name


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Agency logo


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Get More Creative, Give More ServiceSloganSlogan


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Mission StatementTarget Market: National AdTarget Audience: Cosmetic ClientMission: To thrive our client’s business and be honest the consumersFuture Goal: To achieve the win-win situation


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Organizational flow chart

CW

AE

AD

MARKETINGText

CEO

Client


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Account Executive

A real AE need to have 5A: Analysis

Approach Attach Attack

Account


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Account Executive

Analysis: Advertising task, merchandise, marketing

thought


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Account Executive

Approach:Professions in ad, clients

Attach:Contact with sponsors


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Account Executive

Attack:Show my motivation and confident to my

clients.

Account:Get a better commission


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Marketing

Survey Analysis a: Market Segmentation

b: Market Position c: Market Mission


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Marketing

Appeal a: Target Market

b: Target Audience c: Market Niche


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Art Director


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Client ExampleThe customer is a skin care products

company, sell only at home at present：Company's name: 嬌滴 (JADDI) The products: Skin care products


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ProductsFeature of the products:

a. Taken from the natural material greenly, does not include chemical composition.

b. Protecting for a long time wetly, the soft sense of touch of the tender and lovely skin quality appears.

c. Prevent the skin from wearing out, smoothing the wrinkle, resuming skin elasticity.

d. Isolated the air and dust and reduced UV injury to the skin


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Products Concept ： Attention to maintaining, young forever


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Art Director


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Copywriter

Local product, Social Responsibility, and

Peace with Environment


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Copywriter

Enjoy the high quality cosmetics but just spend you half money.


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Copywriter

Shorten the distance of buyer

This is the place to find out how they are different.


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Copywriter

Beauty from cruelty?

All of the JADDI’S products are vegetarian-friendly and environmental protect.


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Conclusion

Our agent always customer zed our

proposal for every product

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