Triggit - DDM Alliance Summit Marketing on Facebook

DYNAMIC RETARGETINGDRIVING REVENUE

ON FACEBOOK EXCHANGE& ACROSS THE INTERNET

FBX Performance On The Rise

Top 3 Tips For Facebook Retargeting

Dynamic Creative

Segmentation

News Feed

1. Dynamic Product Retargeting

Static Example

Dynamic Product Example

2-5X higher CTR 2X higher ROI

2. Dynamic Product Retargeting on Facebook’s News Feed

NEWS FEEDVS

RIGHT-HAND RAIL

CTR: 11X higher

Conversion Rate: 30% higher

CPA: 50% lower

3. Advanced Audience Segmentation

Page/Purchase Intent

• Home page• Product page

• Cart page

Recency• Visited an hour ago•Visited yesterday • Visited last week

Client Specified Segments

• New v. Existing Users • Site Search Users

• Product Price

20% higher CTR 10% higher ROAS

Client Success Story: Retail

Client Success Story: Travel

Advertiser Enablers

• Have a product feed (image, URL, product ID, name, price)

• Ability to place Image Pixel or Javascript at the Product level page

Dynamic Creative

News Feed

Segmentation

• Direct marketers need admin access to the Facebook fan page

• Ability to provide at least 600 x 315 product image (and hopefully larger)

• Pixel placement at the segment level

Native Retargeting: In-Feed Retargeting Across The Internet

•One integration for all publisher sites•All inventory unique to Triggit• Site-level reporting

• 100% ROI-driven•RTB-enabled • Powered by dynamic retargeting

15X higher CTR than traditional banner ads

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Who’s Winning With Dynamic Retargeting?

Direct-Response Advertiser Goals: CPA, ROAS, ROI

1 MM+ Monthly Unique Visitors

1,000s of ProductsEx: Shoes, Hotels