How Marketers Can Uncover their Stash of Marketing Data to Drive Performance beyond display into Facebook and Twitter June 2014
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Sep 14, 2014
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How Marketers Can Uncover their Stash of Marketing Data to Drive Performance beyond display into Facebook and TwitterJune 2014
Martyn Bentley
Regional Vice President, @martynbentley
Chango is a programmatic advertising platform that
connects marketers with their customers in real time across
Display, Social, Mobile, & Video.
CHANGO IN A NUTSHELL
Programmatic Everywhere
RTBDISPLAY
RTB MOBILE
RTBSOCIAL (FBX)
RTBVIDEO
NATIVE SMARTTV
RTBPremiumDisplay
SOCIAL (TWITTER)
OOH RADIO GLASSES
$
2008 2013
It started with RTB for display, it will end with everything… you have to be set up now for masses of live data
Facebook takes the lion’s share of paid media budget
Survey of 449 brand marketers and agencies, May 2014
Data –Finding the Angel
in the Marble
‘Big Data’ simply means ‘more data’, lots of it to be precise. And it’s unstructured and
somewhat scattered.
So the promise of ‘Programmatic Marketing’ is to make big data actionable, and make our
marketing programs more efficient.
20,000 GBData Collected Every
Day
Over 8 Billion searches captured every month!
Crucial Intent Data
CATEGORY SEARCHES CAPTURED POPULAR SOURCE
Retail
Electronics
Travel
Auto
Finance
Telecom
CPG
Sports &Entertainment
Other
2+ Billion
1.5+ Billion
1+ Billion
750+ Million
750+ Million
650+ Million
550+ Million
450+ Million
350+ Million
Designer Purse
xBox 360
Car rentals
Best winter tires
Low APR
iOS 7
Pregnancy diet
Iron Man
Emergency plumber
Crucial Contextual Data
1 trillion page impressions monthly!
Programmatic + Live Data In Action Today
Programmatic + Live Data In Action Tomorrow
An Omni-Channel customer experience in the near future
CONFIDENTIAL // 2014 //
She notices her performanceis more sluggish than usual
….so does the App.
CONFIDENTIAL // 2014 //
On her way to work
CONFIDENTIAL // 2014 //
The taxi ad seems to speak to her
CONFIDENTIAL // 2014 //
Even the billboards seem to know something
CONFIDENTIAL // 2014 //
A promoted tweet from New Balance pops up and prompts aconversation
CONFIDENTIAL // 2014 //
That Twitter conversation leads to an order
CONFIDENTIAL // 2014 //
The shoes are 3D printed – and delivered by an Amazon Prime drone.
THE NEARER LESS CREEPY FUTURE…Where is mobile targeting in terms of
maturity?
Standard PracticeWill soon be standard practiceIn the experimental stageI don’t know
Survey of 449 brand marketers and agencies, May 2014
Is social the key to mobile retargeting?
YesNo
Survey of 449 brand marketers and agencies, May 2014
Thank YouFor more information visit
chango.com
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