To be in, or to be out? Stefano Moro City of Turin.

to be in, or to be out?

Stefano MoroCity of Turin

type Social networkfounder & CEO Mark Zuckerbergbirthday february 4, 2004headquarters Palo Alto & Dublinemployees more than 900users more than 300 millionswebsite www.facebook.com

data sheet

BlogChatPicture sharingMessagingSearchMobileNetworksSocial bookmarking

features

ApplicationsGamesEventsVideo sharingMicroblogSocial taggingPagesGroups

Friend person who has joined a profile, usuallyby invitation

Profile displays user's personal informationand their interactions with friends

Group site on FB created by bands, companiesand other organizations to promote

activities

Page similar to a Group, but not related to individuals.

A site on FB intended for businesses, brands and

entities in general

glossary

Application game or utility that users can add totheir profiles, pages and groups

Fan who has joined a page

Member who has joined a group

Status micro-blogging feature which allowsusers to inform their friends of

theircurrent thoughts

Wall a space inside a FB profile where every

friend can post messages for all to see

to be in

participation friends community share bookmarking information user centered

communication upload socialevents news mash-up appointments

my pictures

what I’m doing now

my friends

my music

comments

favourite pages

next event

s

I’m here

here are my

pictures

these are my friends

this is my political

party this is my favourite

music

these are places where I

go

this is what I think

this is my little son

this is what I’m doing

it looks interesting

but…

are you sure this is

what you want?

I’m drunk, how can I work tomorrow??!!

or this…

or to be out?

privacy keyhole private matters emotions personal information

risk big brother identity theft danger

children voyeurism false friends

What does it mean to share your children pictures to 450 people on FB?

What does it mean to write every time what are you thinking about?

What does it mean to write every day where you’ll spend the night?

Sharing what?

data

information

emotions

we share

explicit

and implicit

information

about us

and our world

(sometimes)

without noticing!

are we ready to control this

information and emotions

exchange?

and Public Administration

Berlin www.facebook.com/Berlin Dresden www.facebook.com/pages/Dresden/24718518286 Dusseldorf www.facebook.com/pages/Dusseldorf/43264178945 Dublin www.facebook.com/pages/Dublin/Dublin/52951990283 Bologna www.facebook.com/pages/Comune-di-Bologna-Iperbole-Rete-Civica/98223087991 Florence www.facebook.com/pages/Firenze/35999032618 Turin www.facebook.com/cittaditorino Lisbon www.facebook.com/people/Camara-Municipal-de-Lisboa/100000045484068 Edinburgh www.facebook.com/pages/Edinburgh/Edinburgh-City-Libraries/51465272755 

Cities on FB samples

information

press release

meteo

polling

pictures/videos

webcam

RSS

applications

daily blogging

comments

Web 2.0 & PA

interaction

return channel

participation

new technology

but also

cultural changing

single channel relevance is

relative

it's important

a multichannel presence

of the Cities

alsoin community

not used

to an “institutional”

presence

and Facebook is “only” a channel

bidirectionaland

multidirectional

very “crawded” today

where City presence may

have a meaning

but

with the ability to look “beyond”

thank you

[email protected]