Illogical Design Design for what’s needed
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Illogical DesignDesign for what’s needed
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“ ”I want something that just…works!
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“”
Human beings, despite what
we think are not logical
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“ ”I love my car
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“”
Understand the emotional
as well as the logical needs
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“ ”YES“ ”EYES
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
Paths of convenience
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“”
Understand the practical as
well as the logical needs
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“”
So what’s the solution?
User testing
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“”
Test early….
…test often
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“”
Design for the logical,
expect the illogical
WE SHOULD STAY IN TOUCH
Marriott Weddings website [email protected] / www.redberrydigital.comDIGITAL ENTERTAINMENT, LEISURE & RETAIL
Redberry Digital 45-47 Duke Street Henley-on-Thames Oxfordshire RG9 1UR
Email: [email protected]
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