These are the brands we can see Moshi Legends being sold with. Our customer would be able to purchase our products within these stores. However only Selfridges.

These are the brands we can see Moshi Legends being sold with. Our customer would be able to purchase our products within these stores. However only Selfridges would sell a exclusive range with a in store concept to promote Moshi Legends, with Sports Direct being a ‘all’ store to sell all merchandise products.

.Sports Direct; store; Oxford Street;

.Already stock Moshi Monsters

.Merchandising minimal

.Colour theory

.Marketing/ticketing; Cheap

.Lack of in store concept/Window displays Dull grey.

Selfridges & Co; Oxford Street;

.Don't stock any Moshi Monsters products (opportunity).The use of colour is bright vivid and exactly what kids area should be..Strong licensing products; Lego/Play-doh.Fixture placements; strong/simple yet effective .The use of in store concepts are strong and something Moshi Legends can easily adapt to.